Peanut Butter Crunchy
FailPrices span $1.42–$10.61, mostly outside the sweet spot, so Peanut Butter Crunchy is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £67K/yr93K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 68 sellers
Flapen Score
Peanut Butter Crunchy against its category
The dotted line is the Grocery average. Past it, Peanut Butter Crunchy is stronger. Inside it, weaker.
Market
The Peanut Butter Crunchy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peanut Butter Crunchy 93K times last year and spent an estimated £67K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
14.6% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 14.6%
- Market size, estimated
- £67Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- crunchy peanut butter32K searches a year
02 · Price
A sale here is worth £4.98.
Listings sell for £4.98 on average, from £1.42 to £10.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £4.98 that is £4K to £5K a year per listing.
- Average price
- £4.98under the $15 to $100 sweet spot
- Price range
- £1.42–£10.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #94 within Jams, Honey & Spreads. It carries 800 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #94in Jams, Honey & Spreads
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 800per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Peanut Butter Crunchy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ManiLife Deep Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.26
- Rating
- 4.3/5
- Reviews
- 574
- Age
- 3y ago

Pip & Nut - Crunchy Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free
- Price
- £6.06
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 7y ago

ManiLife Original Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 288
- Age
- 3y ago

ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.28
- Rating
- 4.1/5
- Reviews
- 288
- Age
- 3y ago

Whole Earth Crunchy Peanut Butter 1 kg
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 2,076
- Age
- 11y ago
Trending
90-day click momentum
Whole Earth Original Crunchy 1 Kg Pack of Peanut Butter 2000 gram (Pack of 2)
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 2,076
- Age
- 9y ago

TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.
- Price
- £4.81
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 7mo ago

Biona Peanut Butter Crunchy No Salt Organic 250g
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 10y ago

ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.28
- Rating
- 4.1/5
- Reviews
- 288
- Age
- 3y ago

Whole Earth Crunchy Peanut Butter 1 kg
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 2,076
- Age
- 11y ago
Newest
by launch date
TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.
- Price
- £4.81
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 7mo ago

Tropical Sun Crunchy Peanut Butter 340g (Pack of 1) | Vegan Crunchy Peanut Spread with Protein Ideal for Toast Smoothies Snacks | No Artificial Additives Perfect for Vegans
- Price
- £2.57
- Rating
- 4.3/5
- Reviews
- 163
- Age
- 2y ago

ManiLife Deep Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.26
- Rating
- 4.3/5
- Reviews
- 574
- Age
- 3y ago

ManiLife Original Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.37
- Rating
- 4.2/5
- Reviews
- 288
- Age
- 3y ago

ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.28
- Rating
- 4.1/5
- Reviews
- 288
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
68
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- MANÍLIFE53%
- Pip & Nut19%
- Whole Earth12%
- Morrisons5%
- TOPNUT4%
- Biona2%
- Open — no brand owns it (3 brands, 5%)
Demand
Peanut Butter Crunchy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Peanut Butter Crunchy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crunchy peanut butter32K/yr
- manilife peanut butter27K/yr
- peanut butter crunchy15K/yr
- manilife12K/yr
- manilife peanut butter deep roast4K/yr
- peanut butter manilife2K/yr
- manilife peanut butter crunchy832/yr
Reviews and returns
What reviews say buyers love and hate about Peanut Butter Crunchy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too salty
This is really salty
Very salty
It is not very tasty either
Not to my taste too rich
Didnt like the taste at all
the box it comes in has a big grease type stain on it
Contains Palm Oil
Oily
It's a very dry peanut butter
I tried 1 spoonful I have been sick every since never ever buy again its as dry as a bone terrible
Too dry
not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much
The first thing I noticed is the texture
The texture feels like some sort of plaster with bits in it
Love
Absolutely delicious
It feels fairly natural in taste
fir taste its incredible
Good price
Value for money
Amazing value
Crunch
Nice and crunch
Perfect crunchy peanut butter
Beautiful quality
Excellent Peanut Butter
Good quality peanut butter
Amazing natural flavour - not too sweet or salty like other brands Ive tried
Strong flavour
Really enjoyed the flavour
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peanut Butter Crunchy questions
Answered from the same tracked data.









