peanut butter crunchy
Skip itPrices mostly outside the sweet spot ($1.42–$10.61) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Review moat
Good799.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 93K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£4.98avg listing price — sweet spot $15–$100
Price range
Bad£1.42–£10.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanut butter crunchy is a £67K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peanut butter crunchy market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £62K–£75K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 0.4%
- Avg brand age
- 63 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
68
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
5%
- MANÍLIFE53%
- Pip & Nut19%
- Whole Earth12%
- Morrisons5%
- TOPNUT4%
- Biona2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top peanut butter crunchy search terms
- crunchy peanut butter32K/yr
- manilife peanut butter27K/yr
- peanut butter crunchy15K/yr
- manilife12K/yr
- manilife peanut butter deep roast4K/yr
- peanut butter manilife2K/yr
- manilife peanut butter crunchy832/yr
Top peanut butter crunchy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ManiLife Deep Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.264.3★574 rev
Pip & Nut - Crunchy Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free
Pip & Nut£6.064.3★2,905 rev
ManiLife Original Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.374.2★288 rev
ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.284.1★288 rev
Whole Earth Crunchy Peanut Butter 1 kg
Whole Earth£5.194.4★2,076 rev
Newest
by launch date
TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.
TOPNUT£4.8176 rev
Tropical Sun Crunchy Peanut Butter 340g (Pack of 1) | Vegan Crunchy Peanut Spread with Protein Ideal for Toast Smoothies Snacks | No Artificial Additives Perfect for Vegans
Tropical Sun£2.57163 rev
ManiLife Deep Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.26574 rev
ManiLife Original Roast Crunchy Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.37288 rev
ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.28288 rev
Trending
90-day click momentum
Whole Earth Original Crunchy 1 Kg Pack of Peanut Butter 2000 gram (Pack of 2)
Whole Earth£10.614.4★
TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.
TOPNUT£4.814.5★
Biona Peanut Butter Crunchy No Salt Organic 250g
Biona£3.344.5★
ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.284.1★
Whole Earth Crunchy Peanut Butter 1 kg
Whole Earth£5.194.4★
What buyers say about peanut butter crunchy
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Good price”
“Crunch”
“Beautiful quality”
“Amazing natural flavour - not too sweet or salty like other brands Ive tried”
“I love the texture”
“Id also happily buy the other brand I use that has the same clean ingredients”
“Salt balance is spot on - a really great peanut butter”
“Use it in cooking and baking”
“Wholesome, tasty and full of fibre”
What buyers complain about
“Far too salty”
“It is not very tasty either”
“the box it comes in has a big grease type stain on it”
“It's a very dry peanut butter”
“not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much”
“both watery”
“Some quality control issues”
“It is quite thick”
“Rancid”
“Far too expensive”
Common questions
- Is peanut butter crunchy profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the peanut butter crunchy niche?
- 9 brands and 68 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in peanut butter crunchy?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- When does demand for peanut butter crunchy peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the peanut butter crunchy niche?
- Listings span £1.42–£10.61; the average listing price is £4.98 (sweet spot $15–$100). The average incumbent carries 800 reviews — the moat a new listing must climb.