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Peanut Butter Crunchy

Fail

Prices span $1.42–$10.61, mostly outside the sweet spot, so Peanut Butter Crunchy is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£67K/yr93K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
72%top-5 click share · 9 brands · 68 sellers

Flapen Score

Peanut Butter Crunchy against its category

The dotted line is the Grocery average. Past it, Peanut Butter Crunchy is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Crunchy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter Crunchy 93K times last year and spent an estimated £67K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
14.6%
Market size, estimated
£67Ka year
Peak month
March1.4× the quietest month
Top search term
crunchy peanut butter32K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £1.42 to £10.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £4.98 that is £4K to £5K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£1.42–£10.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #94 within Jams, Honey & Spreads. It carries 800 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#94in Jams, Honey & Spreads
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
800per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Peanut Butter Crunchy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

68

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • MANÍLIFE53%
  • Pip & Nut19%
  • Whole Earth12%
  • Morrisons5%
  • TOPNUT4%
  • Biona2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Peanut Butter Crunchy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Peanut Butter Crunchy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crunchy peanut butter32K/yr
  • manilife peanut butter27K/yr
  • peanut butter crunchy15K/yr
  • manilife12K/yr
  • manilife peanut butter deep roast4K/yr
  • peanut butter manilife2K/yr
  • manilife peanut butter crunchy832/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Crunchy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content14%−0.13

Far too salty

This is really salty

Very salty

Taste-Overall12%+2.53

It is not very tasty either

Not to my taste too rich

Didnt like the taste at all

Oily/Greasy12%−0.09

the box it comes in has a big grease type stain on it

Contains Palm Oil

Oily

Moist/Dry7%−0.05

It's a very dry peanut butter

I tried 1 spoonful I have been sick every since never ever buy again its as dry as a bone terrible

Too dry

Texture/Consistency-Overall6%−0.02

not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much

The first thing I noticed is the texture

The texture feels like some sort of plaster with bits in it

Love

Taste-Overall38%+2.53

Absolutely delicious

It feels fairly natural in taste

fir taste its incredible

Value For Money10%+0.72

Good price

Value for money

Amazing value

Crispiness9%+0.62

Crunch

Nice and crunch

Perfect crunchy peanut butter

Quality-Overall9%

Beautiful quality

Excellent Peanut Butter

Good quality peanut butter

Flavor6%+0.30

Amazing natural flavour - not too sweet or salty like other brands Ive tried

Strong flavour

Really enjoyed the flavour

FAQ

Common Peanut Butter Crunchy questions

Answered from the same tracked data.