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Peanut Butter Crunchy

prices mostly outside the sweet spot ($1.42–$10.61) — Peanut Butter Crunchy doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 17Growth 22Conversion 97Competition 24Returns 100Price range 0Avg price 14Brand share 17Review moat 68Quality gap 63
This niche Category average

Is Peanut Butter Crunchy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanut Butter Crunchy is a £67K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Peanut Butter Crunchy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.0% over the last 90 days and 14.6% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr15K
Search volume / yr-6.0%93K
Conversion rate14.6%
Avg price£4.98

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 68
Top-5 product click share72%
Open market7%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement47%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews800

Top Peanut Butter Crunchy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

68

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • MANÍLIFE53%
  • Pip & Nut19%
  • Whole Earth12%
  • Morrisons5%
  • TOPNUT4%
  • Biona2%
  • Open — no brand owns it (3 brands, 5%)

Peanut Butter Crunchy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR14.6%Products17Brands9Top 5 Brands93%OOS Rate0.4%Rating4.4★Reviews800Avg BSR#94
3K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Peanut Butter Crunchy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crunchy peanut butter32K/yr
  • manilife peanut butter27K/yr
  • peanut butter crunchy15K/yr
  • manilife12K/yr
  • manilife peanut butter deep roast4K/yr
  • peanut butter manilife2K/yr
  • manilife peanut butter crunchy832/yr

What reviews say buyers love and hate about Peanut Butter Crunchy

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Taste-Overall38%

Absolutely delicious

Value For Money10%

Good price

Crispiness9%

Crunch

Quality-Overall9%

Beautiful quality

Flavor6%

Amazing natural flavour - not too sweet or salty like other brands Ive tried

What buyers complain about

68% of reviews
Salt Content14%

Far too salty

Taste-Overall12%

It is not very tasty either

Oily/Greasy12%

the box it comes in has a big grease type stain on it

Moist/Dry7%

It's a very dry peanut butter

Texture/Consistency-Overall6%

not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much

Common Peanut Butter Crunchy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Butter Crunchy 41/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.
Search demand for Peanut Butter Crunchy on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.