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Peanut Butter Crunchy

Fail

Prices span $1.42–$10.61, mostly outside the sweet spot, so Peanut Butter Crunchy is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£67K/yr93K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
72%top-5 click share · 9 brands · 68 sellers

Flapen Score

Peanut Butter Crunchy against its category

The dotted line is the Grocery average. Past it, Peanut Butter Crunchy is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Crunchy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter Crunchy 93K times last year and spent an estimated £67K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
14.6%
Market size, estimated
£67Ka year
Peak month
March1.4× the quietest month
Top search term
crunchy peanut butter32K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £1.42 to £10.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £4.98 that is £4K to £5K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£1.42–£10.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #94 within Jams, Honey & Spreads. It carries 800 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#94in Jams, Honey & Spreads
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
800per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Peanut Butter Crunchy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

68

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

5%

  • MANÍLIFE53%
  • Pip & Nut19%
  • Whole Earth12%
  • Morrisons5%
  • TOPNUT4%
  • Biona2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Peanut Butter Crunchy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Peanut Butter Crunchy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crunchy peanut butter32K/yr
  • manilife peanut butter27K/yr
  • peanut butter crunchy15K/yr
  • manilife12K/yr
  • manilife peanut butter deep roast4K/yr
  • peanut butter manilife2K/yr
  • manilife peanut butter crunchy832/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Crunchy

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Far too salty”
A buyer, on “Salt Content”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Peanut Butter Crunchy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data