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Peanut Butter Bars

Fail

The top 5 brands take 100% of clicks, so Peanut Butter Bars is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£33K/yr43K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
79%top-5 click share · 4 brands · 68 sellers

Flapen Score

Peanut Butter Bars against its category

The dotted line is the Grocery average. Past it, Peanut Butter Bars is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter Bars 43K times last year and spent an estimated £33K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
7.6%
Market size, estimated
£33Ka year
Top search term
pip and nut bars14K searches a year

02 · Price

A sale here is worth £10.07.

Listings sell for £10.07 on average, from £0.97 to £21.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.07 that is £3K to £5K a year per listing.

Average price
£10.07under the $15 to $100 sweet spot
Price range
£0.97–£21.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #170 within Breakfast Bars. It carries 562 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
3.0%
Average rank
#170in Breakfast Bars
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
562per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Peanut Butter Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Pip & Nut78%
  • Snickers19%
  • Generic2%
  • Nature Valley2%

Demand

Peanut Butter Bars search demand

Weekly searches over the year. Pick a range.

1K750Spike '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Peanut Butter Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pip and nut bars14K/yr
  • pip and nut protein bar5K/yr
  • snickers peanut butter6K/yr
  • snickers creamy peanut butter4K/yr
  • peanut butter bars4K/yr
  • pip and nut stuffed oat bars5K/yr
  • peanut bar4K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall10%+1.88

Taste has changed

Taste slightly different to the normal

not taste

Value For Money9%+1.45

Overpriced

too expensive otherwise

Costs more

Sweetness9%−0.10

Not overly sweet

Too sweet

Needs less sugar/sweetness

Quality-Overall6%−0.04

poor quality control

Unfortunately the seller is poor

just not as good as they could

Ingredients-Overall5%−0.06

they contain far too many peanuts for my me

There are so many bad ingredients were constantly consuming we may not even be aware of until you do a deep dive into it

Ingredients are not in English

Love

Taste-Overall41%+1.88

Absolutely delicious

These are tasty and filling

Delicious snack

Value For Money15%+1.45

Excellent value

Good price

good value

Nutritional Content8%+0.74

Gluten free

made with relatively healthy ingredients

Great amount of protein

Quality-Overall5%−0.04

the quality has been consistent with every order

Good quality great value for money tasted nice handy size

Good quality

Flavor3%+0.13

I like the caramel flavour too

Great flavour

These bars are full of flavour and quite filling

FAQ

Common Peanut Butter Bars questions

Answered from the same tracked data.