Peanut Butter 1kg
FailThe top 5 brands take 100% of clicks, so Peanut Butter 1kg is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £65K/yr80K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 58%top-5 click share · 5 brands · 67 sellers
Flapen Score
Peanut Butter 1kg against its category
The dotted line is the Grocery average. Past it, Peanut Butter 1kg is stronger. Inside it, weaker.
Market
The Peanut Butter 1kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peanut Butter 1kg 80K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £65Ka year
- Peak month
- March2.9× the quietest month
- Top search term
- organic peanut butter32K searches a year
02 · Price
A sale here is worth £6.94.
Listings sell for £6.94 on average, from £2.70 to £11.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.
- Average price
- £6.94under the $15 to $100 sweet spot
- Price range
- £2.70–£11.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #42 within Jams, Honey & Spreads. It carries 904 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #42in Jams, Honey & Spreads
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 904per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Peanut Butter 1kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Whole Earth Crunchy Peanut Butter 1 kg
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 2,076
- Age
- 11y ago

Whole Earth Peanut Butter Smooth 1000g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 1,278
- Age
- 11y ago

Biona Organic Peanut Butter Smooth No Salt 500g
- Price
- £6.82
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 18y ago

Biona Organic Smooth Peanut Butter 1KG - Unsalted & Palm Oil Free - Made with Freshly Roasted Organic Nuts - Source of Vegan Protein - Gluten & GMO Free
- Price
- £10.74
- Rating
- 3.9/5
- Reviews
- 221
- Age
- 10y ago

Whole Earth Original Crunchy 1 Kg Pack of Peanut Butter 2000 gram (Pack of 2)
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 2,076
- Age
- 9y ago
Trending
estimated 90-day click momentum
Biona Organic Peanut Butter Crunchy 1kg
- Price
- £11.64
- Rating
- 4.2/5
- Reviews
- 626
- Age
- 11y ago

Biona Organic Smooth Peanut Butter 250g
- Price
- £4.76
- Rating
- 3.4/5
- Reviews
- 57
- Age
- 18y ago

Biona Organic Peanut Butter Smooth No Salt 500g
- Price
- £6.82
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 18y ago

Whole Earth SMOOTH Peanut Butter All Natural Ingredients No Added Sugar Gluten Free Vegetarian & Vegan Friendly 2 x 1kg Tub
- Price
- £11.55
- Rating
- 4.4/5
- Reviews
- 1,278
- Age
- 9y ago

Vilgain Organic Peanut Butter (1000g) Crunchy Vegan Peanut Cream No Added Sugar & No Palm Oil Protein-Rich Peanut Paste From Roasted Organic Peanuts High-Fiber Fitness Snack
- Price
- £8.95
- Rating
- 4.1/5
- Reviews
- 212
- Age
- 1y ago
Newest
by launch date
Vilgain 100% Peanut Butter (1000g) Smooth Creamy Peanut Butter No Added Sugar Palm Oil & Salt Vegan Protein-Rich & Gluten-Free Natural Peanut Cream From Dry Roasted Peanuts
- Price
- £8.66
- Rating
- 3.9/5
- Reviews
- 291
- Age
- 1y ago

Vilgain Organic Peanut Butter (1000g) Crunchy Vegan Peanut Cream No Added Sugar & No Palm Oil Protein-Rich Peanut Paste From Roasted Organic Peanuts High-Fiber Fitness Snack
- Price
- £8.95
- Rating
- 4.1/5
- Reviews
- 212
- Age
- 1y ago

ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.28
- Rating
- 4.1/5
- Reviews
- 288
- Age
- 3y ago

ManiLife Original Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
- Price
- £7.26
- Rating
- 4.2/5
- Reviews
- 196
- Age
- 3y ago

Whole Earth Drizzler Original Roasted Peanut Butter Super Smooth Squeezy Runny Nutty Spread Made with 100% Peanuts All Natural Ingredients No Added Sugar Gluten Free Vegan Friendly 320g
- Price
- £2.70
- Rating
- 4.1/5
- Reviews
- 623
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
67
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 99%
Open market
0%
- Whole Earth57%
- Biona29%
- Pip & Nut7%
- Vilgain4%
- MANÍLIFE3%
- Open — no brand owns it (0%)
Demand
Peanut Butter 1kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×
Search terms
Top Peanut Butter 1kg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic peanut butter32K/yr
- whole earth peanut butter36K/yr
- peanut butter organic6K/yr
- peanut butter whole earth5K/yr
Reviews and returns
What reviews say buyers love and hate about Peanut Butter 1kg
We read the reviews and the return reasons for every product selling here.
“Incredibly oily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peanut Butter 1kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









