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Peanut Butter 1kg

Fail

The top 5 brands take 100% of clicks, so Peanut Butter 1kg is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£65K/yr80K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
58%top-5 click share · 5 brands · 67 sellers

Flapen Score

Peanut Butter 1kg against its category

The dotted line is the Grocery average. Past it, Peanut Butter 1kg is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter 1kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter 1kg 80K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
11.7%
Market size, estimated
£65Ka year
Peak month
March2.9× the quietest month
Top search term
organic peanut butter32K searches a year

02 · Price

A sale here is worth £6.94.

Listings sell for £6.94 on average, from £2.70 to £11.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.

Average price
£6.94under the $15 to $100 sweet spot
Price range
£2.70–£11.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #42 within Jams, Honey & Spreads. It carries 904 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#42in Jams, Honey & Spreads
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
904per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Peanut Butter 1kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Whole Earth57%
  • Biona29%
  • Pip & Nut7%
  • Vilgain4%
  • MANÍLIFE3%
  • Open — no brand owns it (0%)

Demand

Peanut Butter 1kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Peanut Butter 1kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic peanut butter32K/yr
  • whole earth peanut butter36K/yr
  • peanut butter organic6K/yr
  • peanut butter whole earth5K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter 1kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oily/Greasy14%−0.16

Incredibly oily

oil in the box

Wasted the whole tub cos of the oily texture

Taste-Overall8%+2.55

Taste ok, not great tho

The taste also has altered

Too runny and taste too oily for my liking

Dilute/Watery7%−0.09

Awful very very watery

essentially is liquid

Was 40% water and rock hard

Salt Content7%−0.08

Too Salty

This time there is no salt at all ot so little it's not noticeable

Way too salty

Texture/Consistency-Overall6%−0.03

not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much

Texture is horrid compared to normal natural PB

The texture feels like some sort of plaster with bits in it

Love

Taste-Overall32%+2.55

Fantastic taste

it tastes delicious

fir taste its incredible

Quality-Overall10%−0.02

Excellent quality

Great Product

Usually very good

Value For Money9%+0.51

Amazing value

worth EVERY penny

Good price

Texture/Consistency-Overall4%−0.03

a perfectly creamy texture

Good texture

It has a gorgeous consistency

Flavor4%+0.14

Great flavour

Flavour and smoothness

It has a rich, natural flavour and a perfectly creamy texture

FAQ

Common Peanut Butter 1kg questions

Answered from the same tracked data.