peanut butter 1kg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good903.52avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 80K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.70–£11.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanut butter 1kg is a £65K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peanut butter 1kg market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £56K–£69K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 48%
- Out of stock
- 6.3%
- Avg brand age
- 64 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- Whole Earth57%
- Biona29%
- Pip & Nut7%
- Vilgain4%
- MANÍLIFE3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×
Top peanut butter 1kg search terms
- organic peanut butter32K/yr
- whole earth peanut butter36K/yr
- peanut butter organic6K/yr
- peanut butter whole earth5K/yr
Top peanut butter 1kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whole Earth Crunchy Peanut Butter 1 kg
Whole Earth£5.194.4★2,076 rev
Whole Earth Peanut Butter Smooth 1000g
Whole Earth£5.584.4★1,278 rev
Biona Organic Peanut Butter Smooth No Salt 500g
Biona£6.824.3★161 rev
Biona Organic Smooth Peanut Butter 1KG - Unsalted & Palm Oil Free - Made with Freshly Roasted Organic Nuts - Source of Vegan Protein - Gluten & GMO Free
Biona£10.743.9★221 rev
Whole Earth Original Crunchy 1 Kg Pack of Peanut Butter 2000 gram (Pack of 2)
Whole Earth£10.614.4★2,076 rev
Newest
by launch date
Vilgain 100% Peanut Butter (1000g) Smooth Creamy Peanut Butter No Added Sugar Palm Oil & Salt Vegan Protein-Rich & Gluten-Free Natural Peanut Cream From Dry Roasted Peanuts
Vilgain£8.66291 rev
Vilgain Organic Peanut Butter (1000g) Crunchy Vegan Peanut Cream No Added Sugar & No Palm Oil Protein-Rich Peanut Paste From Roasted Organic Peanuts High-Fiber Fitness Snack
Vilgain£8.95212 rev
ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.28288 rev
ManiLife Original Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)
MANÍLIFE£7.26196 rev
Whole Earth Drizzler Original Roasted Peanut Butter Super Smooth Squeezy Runny Nutty Spread Made with 100% Peanuts All Natural Ingredients No Added Sugar Gluten Free Vegan Friendly 320g
Whole Earth£2.70623 rev
Trending
90-day click momentum
Biona Organic Peanut Butter Crunchy 1kg
Biona£11.644.2★
Biona Organic Smooth Peanut Butter 250g
Biona£4.763.4★
Biona Organic Peanut Butter Smooth No Salt 500g
Biona£6.824.3★
Whole Earth SMOOTH Peanut Butter All Natural Ingredients No Added Sugar Gluten Free Vegetarian & Vegan Friendly 2 x 1kg Tub
Whole Earth£11.554.4★
Vilgain Organic Peanut Butter (1000g) Crunchy Vegan Peanut Cream No Added Sugar & No Palm Oil Protein-Rich Peanut Paste From Roasted Organic Peanuts High-Fiber Fitness Snack
Vilgain£8.954.1★
What buyers say about peanut butter 1kg
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic taste”
“Excellent quality”
“Amazing value”
“a perfectly creamy texture”
“Great flavour”
“No dodgy ingredients”
“So easy to use”
“Organic peanut butter”
“The smooth texture spreads like a dream”
“Crunch”
What buyers complain about
“Incredibly oily”
“Taste ok, not great tho”
“Awful very very watery”
“Too Salty”
“not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much”
“Some quality control issues”
“TOO THICK”
“It's a very dry peanut butter”
“What a waste of money”
“rock hard bits”
Common questions
- Is peanut butter 1kg profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 21 tracked products. 90-day search growth is -26.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the peanut butter 1kg niche?
- 5 brands and 67 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in peanut butter 1kg?
- Top complaints mined from reviews: Oily/Greasy, Taste-Overall, Dilute/Watery. The return rate is 0.0%.
- When does demand for peanut butter 1kg peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 2.9× the quietest.
- What does it cost to enter the peanut butter 1kg niche?
- Listings span £2.70–£11.64; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 904 reviews — the moat a new listing must climb.