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Peanut Butter 1kg

Fail

The top 5 brands take 100% of clicks, so Peanut Butter 1kg is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£65K/yr80K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
58%top-5 click share · 5 brands · 67 sellers

Flapen Score

Peanut Butter 1kg against its category

The dotted line is the Grocery average. Past it, Peanut Butter 1kg is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter 1kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter 1kg 80K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
11.7%
Market size, estimated
£65Ka year
Peak month
March2.9× the quietest month
Top search term
organic peanut butter32K searches a year

02 · Price

A sale here is worth £6.94.

Listings sell for £6.94 on average, from £2.70 to £11.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.

Average price
£6.94under the $15 to $100 sweet spot
Price range
£2.70–£11.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #42 within Jams, Honey & Spreads. It carries 904 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#42in Jams, Honey & Spreads
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
904per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Peanut Butter 1kg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

67

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 99%

Open market

0%

  • Whole Earth57%
  • Biona29%
  • Pip & Nut7%
  • Vilgain4%
  • MANÍLIFE3%
  • Open — no brand owns it (0%)

Demand

Peanut Butter 1kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Peanut Butter 1kg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • organic peanut butter32K/yr
  • whole earth peanut butter36K/yr
  • peanut butter organic6K/yr
  • peanut butter whole earth5K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter 1kg

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Oily/Greasy”
<0.1%of orders come back, a rate Amazon rounds to zero
“Incredibly oily”
A buyer, on “Oily/Greasy”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Peanut Butter 1kg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data