How competitive is the Peanut Butter 1kg niche on Amazon United Kingdom?

5 brands and 67 sellers compete in Peanut Butter 1kg on Amazon United Kingdom. The top 5 Peanut Butter 1kg products take 58% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Peanut Butter 1kg?

Peanut Butter 1kg buyers on Amazon United Kingdom complain most about Oily/Greasy, Taste-Overall, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Peanut Butter 1kg niche?

Peanut Butter 1kg sells for £6.94 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.70–£11.64. The average incumbent carries 904 reviews — the moat a new listing must climb.

Peanut Butter 1kg

brand-locked demand (top 5 brands take 100% of clicks) — Peanut Butter 1kg doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Peanut Butter 1kg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanut Butter 1kg is a £65K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 42/100.

Peanut Butter 1kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.3% over the last 90 days and 11.7% of searches end in a purchase.

£65K

revenue / yr

Units sold / yr10K

Search volume / yr-26.3%80K

Conversion rate11.7%

Avg price£6.94

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 67

Top-5 product click share58%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Top Peanut Butter 1kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Whole Earth Crunchy Peanut Butter 1 kg

Price: £5.19
Rating: 4.4/5
Reviews: 2,076
Age: 11y ago

Whole Earth Peanut Butter Smooth 1000g

Price: £5.58
Rating: 4.4/5
Reviews: 1,278
Age: 11y ago

Biona Organic Peanut Butter Smooth No Salt 500g

Price: £6.82
Rating: 4.3/5
Reviews: 161
Age: 18y ago

Biona Organic Smooth Peanut Butter 1KG - Unsalted & Palm Oil Free - Made with Freshly Roasted Organic Nuts - Source of Vegan Protein - Gluten & GMO Free

Price: £10.74
Rating: 3.9/5
Reviews: 221
Age: 10y ago

Whole Earth Original Crunchy 1 Kg Pack of Peanut Butter 2000 gram (Pack of 2)

Price: £10.61
Rating: 4.4/5
Reviews: 2,076
Age: 9y ago

Newest

by launch date

Vilgain 100% Peanut Butter (1000g) Smooth Creamy Peanut Butter No Added Sugar Palm Oil & Salt Vegan Protein-Rich & Gluten-Free Natural Peanut Cream From Dry Roasted Peanuts

Price: £8.66
Rating: 3.9/5
Reviews: 291
Age: 1y ago

Vilgain Organic Peanut Butter (1000g) Crunchy Vegan Peanut Cream No Added Sugar & No Palm Oil Protein-Rich Peanut Paste From Roasted Organic Peanuts High-Fiber Fitness Snack

Price: £8.95
Rating: 4.1/5
Reviews: 212
Age: 1y ago

ManiLife Deep Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)

Price: £7.28
Rating: 4.1/5
Reviews: 288
Age: 3y ago

ManiLife Original Roast Smooth Natural Peanut Butter 900g | High Protein No Palm Oil & No Added Sugar | Made from Single Origin Argentine Grade A Peanuts (packaging may vary)

Price: £7.26
Rating: 4.2/5
Reviews: 196
Age: 3y ago

Whole Earth Drizzler Original Roasted Peanut Butter Super Smooth Squeezy Runny Nutty Spread Made with 100% Peanuts All Natural Ingredients No Added Sugar Gluten Free Vegan Friendly 320g

Price: £2.70
Rating: 4.1/5
Reviews: 623
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

Whole Earth57%
Biona29%
Pip & Nut7%
Vilgain4%
MANÍLIFE3%
Open — no brand owns it (0%)

Peanut Butter 1kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR11.7%Products21Brands5Top 5 Brands100%OOS Rate6.3%Rating4.3★Reviews904Avg BSR#42

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Top Peanut Butter 1kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

organic peanut butter32K/yr -22.2%8.8% conv.
whole earth peanut butter36K/yr -31.0%17.3% conv.
peanut butter organic6K/yr -20.7%10.6% conv.
peanut butter whole earth5K/yr -31.0%12.5% conv.

What reviews say buyers love and hate about Peanut Butter 1kg

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Taste-Overall32%

“Fantastic taste”

Quality-Overall10%

“Excellent quality”

Value For Money9%

“Amazing value”

Texture/Consistency-Overall4%

“a perfectly creamy texture”

Flavor4%

“Great flavour”

What buyers complain about

62% of reviews

Oily/Greasy14%

“Incredibly oily”

Taste-Overall8%

“Taste ok, not great tho”

Dilute/Watery7%

“Awful very very watery”

Salt Content7%

“Too Salty”

Texture/Consistency-Overall6%

“not quite as reliable, texture wise, as other natural brands Ive used that dont separate as much”

Common Peanut Butter 1kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Butter 1kg 42/100 on Amazon United Kingdom — Skip it. The niche generates £65K/yr across 21 tracked products. Search demand moved -26.3% over the last 90 days.