How competitive is the Peanut Butter niche on Amazon United Kingdom?

10 brands and 102 sellers compete in Peanut Butter on Amazon United Kingdom. The top 5 Peanut Butter products take 47% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Peanut Butter?

Peanut Butter buyers on Amazon United Kingdom complain most about Salt Content, Oily/Greasy, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Peanut Butter niche?

Peanut Butter sells for £5.61 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.38–£13.61. The average incumbent carries 814 reviews — the moat a new listing must climb.

Peanut Butter

Peanut Butter shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Peanut Butter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanut Butter is a £924K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 57/100.

Peanut Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.8% over the last 90 days and 14.8% of searches end in a purchase.

£924K

revenue / yr

Units sold / yr200K

Search volume / yr-8.8%1.1M

Conversion rate14.8%

Avg price£5.61

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 102

Top-5 product click share47%

Open market12%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 37 products

Top Peanut Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pip & Nut - Crunchy Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free

Price: £6.06
Rating: 4.3/5
Reviews: 2,905
Age: 7y ago

Pip & Nut - Smooth Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free (Packing May Vary)

Price: £6.11
Rating: 4.3/5
Reviews: 2,664
Age: 8y ago

Whole Earth Crunchy Peanut Butter 1 kg

Price: £5.19
Rating: 4.4/5
Reviews: 2,076
Age: 11y ago

Whole Earth Peanut Butter Smooth 1000g

Price: £5.58
Rating: 4.4/5
Reviews: 1,278
Age: 11y ago

Morrisons Smooth Peanut Butter 700g

Price: £2.24
Rating: 4.5/5
Reviews: 799
Age: 12y ago

Newest

by launch date

TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.

Price: £4.81
Rating: 4.5/5
Reviews: 76
Age: 7mo ago

TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.

Price: £4.83
Rating: 4.0/5
Reviews: 97
Age: 8mo ago

Pip & Nut Protein Peanut Butter Bar 15 x 46g

Price: £13.39
Rating: 4.4/5
Reviews: 54
Age: 11mo ago

Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g

Price: £9.22
Rating: 4.4/5
Reviews: 176
Age: 2y ago

Pip & Nut Sweet and Salty Smooth Peanut Butter (1Kg) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts

Price: £7.16
Rating: 4.2/5
Reviews: 225
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

102

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 81%

Open market

Pip & Nut42%
Whole Earth23%
Morrisons13%
TOPNUT5%
MANÍLIFE5%
Meridian5%
Open — no brand owns it (4 brands, 8%)

Peanut Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR14.8%Products37Brands10Top 5 Brands88%OOS Rate5.2%Rating4.3★Reviews814Avg BSR#116

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Peanut Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

peanut butter724K/yr -5.5%13.3% conv.
pip and nut78K/yr +7.4%10.0% conv.
pip and nut peanut butter52K/yr -39.7%18.3% conv.
crunchy peanut butter32K/yr -3.1%11.5% conv.
smooth peanut butter28K/yr -15.4%14.3% conv.
whole earth peanut butter36K/yr -31.0%17.2% conv.
meridian peanut butter24K/yr -8.7%3.2% conv.
peanut butter smooth25K/yr -29.1%11.6% conv.
pip22K/yr -16.9%0.5% conv.
peanut butter crunchy15K/yr -10.1%9.3% conv.

What reviews say buyers love and hate about Peanut Butter

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Taste-Overall39%

“Absolutely delicious”

Value For Money9%

“Good price”

Quality-Overall9%

“Good quality peanut butter”

Flavor5%

“These bars are full of flavour and quite filling”

Crispiness5%

“Lovely crunch”

What buyers complain about

59% of reviews

Salt Content11%

“Too salty”

Oily/Greasy10%

“Peanut butter had oil init”

Taste-Overall9%

“Tastes absolutely awful”

Thickness6%

“Needs to be thicker as I have made it myself”

Value For Money5%

“Highly overpriced,”

Common Peanut Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Butter 57/100 on Amazon United Kingdom — Worth a look. The niche generates £924K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -8.8% over the last 90 days.