Peanut Butter
MaybeReturns run at only 0.0% of orders. But prices span $1.38–$13.61, mostly outside the sweet spot, so Peanut Butter is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £924K/yr1.1M searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 102 sellers
Flapen Score
Peanut Butter against its category
The dotted line is the Grocery average. Past it, Peanut Butter is stronger. Inside it, weaker.
Market
The Peanut Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peanut Butter 1.1M times last year and spent an estimated £924K. The top 5 brands take 88% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
14.8% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £924K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £924Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- peanut butter724K searches a year
02 · Price
A sale here is worth £5.61.
Listings sell for £5.61 on average, from £1.38 to £13.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £5.61 that is £22K to £28K a year per listing.
- Average price
- £5.61under the $15 to $100 sweet spot
- Price range
- £1.38–£13.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £22K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #116 within Jams, Honey & Spreads. It carries 814 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #116in Jams, Honey & Spreads
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 814per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Peanut Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pip & Nut - Crunchy Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free
- Price
- £6.06
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 7y ago

Pip & Nut - Smooth Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free (Packing May Vary)
- Price
- £6.11
- Rating
- 4.3/5
- Reviews
- 2,664
- Age
- 8y ago

Whole Earth Crunchy Peanut Butter 1 kg
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 2,076
- Age
- 11y ago

Whole Earth Peanut Butter Smooth 1000g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 1,278
- Age
- 11y ago

Morrisons Smooth Peanut Butter 700g
- Price
- £2.24
- Rating
- 4.5/5
- Reviews
- 799
- Age
- 12y ago
Trending
90-day click momentum
Pip & Nut Protein Peanut Butter Bar 15 x 46g
- Price
- £13.39
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 11mo ago

TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 8mo ago

Morrisons Smooth Peanut Butter 340g
- Price
- £1.38
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 10y ago

Whole Earth Peanut Butter Smooth 1000g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 1,278
- Age
- 11y ago

Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 2y ago
Newest
by launch date
TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.
- Price
- £4.81
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 7mo ago

TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 8mo ago

Pip & Nut Protein Peanut Butter Bar 15 x 46g
- Price
- £13.39
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 11mo ago

Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 2y ago

Pip & Nut Sweet and Salty Smooth Peanut Butter (1Kg) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts
- Price
- £7.16
- Rating
- 4.2/5
- Reviews
- 225
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
102
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
47%
Top 20: 81%
Open market
8%
- Pip & Nut42%
- Whole Earth23%
- Morrisons13%
- TOPNUT5%
- MANÍLIFE5%
- Meridian5%
- Open — no brand owns it (4 brands, 8%)
Demand
Peanut Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Peanut Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- peanut butter724K/yr
- pip and nut78K/yr
- pip and nut peanut butter52K/yr
- crunchy peanut butter32K/yr
- smooth peanut butter28K/yr
- whole earth peanut butter36K/yr
- meridian peanut butter24K/yr
- peanut butter smooth25K/yr
- pip22K/yr
- peanut butter crunchy15K/yr
Reviews and returns
What reviews say buyers love and hate about Peanut Butter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too salty
Far too salty
Way too salty
Peanut butter had oil init
oil in the box
Incredibly oily
Tastes absolutely awful
It is not very tasty either
Not to my taste too rich
Needs to be thicker as I have made it myself
not thick enough to spread on toast
TOO THICK
Highly overpriced,
Far too expensive
Costs more
Love
Absolutely delicious
Lovely smooth taste
Delicious snack
Good price
Value for money
Amazing value
Good quality peanut butter
Good quality great value for money tasted nice handy size
Beautiful quality
These bars are full of flavour and quite filling
Strong flavour
Great flavour
Lovely crunch
Nice and crunch
Perfect crunchy peanut butter
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peanut Butter questions
Answered from the same tracked data.









