Peanut Butter
MaybeAn estimated 0.0% of orders come back. But prices span $1.38–$13.61, mostly outside the sweet spot, so Peanut Butter is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £924K/yr1.1M searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 102 sellers
Flapen Score
Peanut Butter against its category
The dotted line is the Grocery average. Past it, Peanut Butter is stronger. Inside it, weaker.
Market
The Peanut Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peanut Butter 1.1M times last year and spent an estimated £924K. The top 5 brands take 88% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 14.8% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £924K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £924Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- peanut butter724K searches a year
02 · Price
A sale here is worth £5.61.
Listings sell for £5.61 on average, from £1.38 to £13.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £5.61 that is £22K to £28K a year per listing.
- Average price
- £5.61under the $15 to $100 sweet spot
- Price range
- £1.38–£13.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £22K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #116 within Jams, Honey & Spreads. It carries 814 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #116in Jams, Honey & Spreads
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 814per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Peanut Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pip & Nut - Crunchy Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free
- Price
- £6.06
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 7y ago

Pip & Nut - Smooth Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free (Packing May Vary)
- Price
- £6.11
- Rating
- 4.3/5
- Reviews
- 2,664
- Age
- 8y ago

Whole Earth Crunchy Peanut Butter 1 kg
- Price
- £5.19
- Rating
- 4.4/5
- Reviews
- 2,076
- Age
- 11y ago

Whole Earth Peanut Butter Smooth 1000g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 1,278
- Age
- 11y ago

Morrisons Smooth Peanut Butter 700g
- Price
- £2.24
- Rating
- 4.5/5
- Reviews
- 799
- Age
- 12y ago
Trending
estimated 90-day click momentum
Pip & Nut Protein Peanut Butter Bar 15 x 46g
- Price
- £13.39
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 11mo ago

TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 8mo ago

Morrisons Smooth Peanut Butter 340g
- Price
- £1.38
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 10y ago

Whole Earth Peanut Butter Smooth 1000g
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 1,278
- Age
- 11y ago

Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 2y ago
Newest
by launch date
TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.
- Price
- £4.81
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 7mo ago

TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 8mo ago

Pip & Nut Protein Peanut Butter Bar 15 x 46g
- Price
- £13.39
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 11mo ago

Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g
- Price
- £9.22
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 2y ago

Pip & Nut Sweet and Salty Smooth Peanut Butter (1Kg) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts
- Price
- £7.16
- Rating
- 4.2/5
- Reviews
- 225
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
102
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 81%
Open market
8%
- Pip & Nut42%
- Whole Earth23%
- Morrisons13%
- TOPNUT5%
- MANÍLIFE5%
- Meridian5%
- Open — no brand owns it (4 brands, 8%)
Demand
Peanut Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Peanut Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peanut butter724K/yr
- pip and nut78K/yr
- pip and nut peanut butter52K/yr
- crunchy peanut butter32K/yr
- smooth peanut butter28K/yr
- whole earth peanut butter36K/yr
- meridian peanut butter24K/yr
- peanut butter smooth25K/yr
- pip22K/yr
- peanut butter crunchy15K/yr
Reviews and returns
What reviews say buyers love and hate about Peanut Butter
We read the reviews and the return reasons for every product selling here.
“Too salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peanut Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









