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Peanut Butter

Maybe

An estimated 0.0% of orders come back. But prices span $1.38–$13.61, mostly outside the sweet spot, so Peanut Butter is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£924K/yr1.1M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
47%top-5 click share · 10 brands · 102 sellers

Flapen Score

Peanut Butter against its category

The dotted line is the Grocery average. Past it, Peanut Butter is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter 1.1M times last year and spent an estimated £924K. The top 5 brands take 88% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £924K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
14.8%
Market size, estimated
£924Ka year
Peak month
May1.4× the quietest month
Top search term
peanut butter724K searches a year

02 · Price

A sale here is worth £5.61.

Listings sell for £5.61 on average, from £1.38 to £13.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £5.61 that is £22K to £28K a year per listing.

Average price
£5.61under the $15 to $100 sweet spot
Price range
£1.38–£13.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£22K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #116 within Jams, Honey & Spreads. It carries 814 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#116in Jams, Honey & Spreads
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
814per listing
Listings tracked
37

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Peanut Butter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£74K£111K£148K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

102

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 81%

Open market

8%

  • Pip & Nut42%
  • Whole Earth23%
  • Morrisons13%
  • TOPNUT5%
  • MANÍLIFE5%
  • Meridian5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Peanut Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Peanut Butter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peanut butter724K/yr
  • pip and nut78K/yr
  • pip and nut peanut butter52K/yr
  • crunchy peanut butter32K/yr
  • smooth peanut butter28K/yr
  • whole earth peanut butter36K/yr
  • meridian peanut butter24K/yr
  • peanut butter smooth25K/yr
  • pip22K/yr
  • peanut butter crunchy15K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
11%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too salty”
A buyer, on “Salt Content”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Peanut Butter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data