peanut butter
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Market size
Great£924K£924K/yr · 1.1M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good814.11avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.61avg listing price — sweet spot $15–$100
Price range
Bad£1.38–£13.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanut butter is a £924K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peanut butter market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- £842K–£1.1M
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 51%
- Out of stock
- 5.2%
- Avg brand age
- 61 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
102
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
47%
Top 20: 81%
Open market
8%
- Pip & Nut42%
- Whole Earth23%
- Morrisons13%
- TOPNUT5%
- MANÍLIFE5%
- Meridian5%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top peanut butter search terms
- peanut butter724K/yr
- pip and nut78K/yr
- pip and nut peanut butter52K/yr
- crunchy peanut butter32K/yr
- smooth peanut butter28K/yr
- whole earth peanut butter36K/yr
- meridian peanut butter24K/yr
- peanut butter smooth25K/yr
- pip22K/yr
- peanut butter crunchy15K/yr
Top peanut butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pip & Nut - Crunchy Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free
Pip & Nut£6.064.3★2,905 rev
Pip & Nut - Smooth Peanut Butter (1kg) | Natural Nut Butter No Palm Oil No Added Sugar Hi-Oleic Peanuts High in Unsaturated Fats Gluten Free Vegan Dairy Free (Packing May Vary)
Pip & Nut£6.114.3★2,664 rev
Whole Earth Crunchy Peanut Butter 1 kg
Whole Earth£5.194.4★2,076 rev
Whole Earth Peanut Butter Smooth 1000g
Whole Earth£5.584.4★1,278 rev
Morrisons Smooth Peanut Butter 700g
Morrisons£2.244.5★799 rev
Newest
by launch date
TOPNUT Crunchy Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Crunch Made in the U.K.
TOPNUT£4.8176 rev
TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.
TOPNUT£4.8397 rev
Pip & Nut Protein Peanut Butter Bar 15 x 46g
Pip & Nut£13.3954 rev
Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g
Pip & Nut£9.22176 rev
Pip & Nut Sweet and Salty Smooth Peanut Butter (1Kg) | No Palm Oil Natural No Added Sugar Vegan Single Origin Hi-Oleic Peanuts
Pip & Nut£7.16225 rev
Trending
90-day click momentumPip & Nut Protein Peanut Butter Bar 15 x 46g
Pip & Nut£13.394.4★
TOPNUT Smooth Peanut Butter 1kg Tub Single-Origin Argentinian Peanuts 100% Natural No Palm Oil No Added Sugar High Protein Spread Made in the U.K.
TOPNUT£4.834.0★
Morrisons Smooth Peanut Butter 340g
Morrisons£1.384.3★
Whole Earth Peanut Butter Smooth 1000g
Whole Earth£5.584.4★
Pip & Nut Peanut Butter Stuffed Oat Bar Chocolate 15 x 48g
Pip & Nut£9.224.4★
What buyers say about peanut butter
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Good price”
“Good quality peanut butter”
“These bars are full of flavour and quite filling”
“Lovely crunch”
“a perfectly creamy texture”
“Smooth and delicious”
“Id also happily buy the other brand I use that has the same clean ingredients”
“So easy to use”
“theyre my new favourite protein bar”
What buyers complain about
“Too salty”
“Peanut butter had oil init”
“Tastes absolutely awful”
“Needs to be thicker as I have made it myself”
“Highly overpriced,”
“Some quality control issues”
“At times it arrives watery”
“It's a very dry peanut butter”
“The texture feels like some sort of plaster with bits in it”
“rock hard bits”
Common questions
- Is peanut butter profitable to sell on Amazon United Kingdom?
- The niche generates £924K/yr across 37 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the peanut butter niche?
- 10 brands and 102 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in peanut butter?
- Top complaints mined from reviews: Salt Content, Oily/Greasy, Taste-Overall. The return rate is 0.0%.
- When does demand for peanut butter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the peanut butter niche?
- Listings span £1.38–£13.61; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.