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Peanut Brittle

Fail

Prices span $3.20–$13.61, mostly outside the sweet spot, so Peanut Brittle is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£83K/yr100K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
60%top-5 click share · 12 brands · 44 sellers

Flapen Score

Peanut Brittle against its category

The dotted line is the Grocery average. Past it, Peanut Brittle is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Brittle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Brittle 100K times last year and spent an estimated £83K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
9.2%
Market size, estimated
£83Ka year
Peak month
December3.3× the quietest month
Top search term
peanut brittle78K searches a year

02 · Price

A sale here is worth £9.08.

Listings sell for £9.08 on average, from £3.20 to £13.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.08 that is £2K to £5K a year per listing.

Average price
£9.08under the $15 to $100 sweet spot
Price range
£3.20–£13.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #103 within Breakfast Bars. It carries 372 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
8.8%
Average rank
#103in Breakfast Bars
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Peanut Brittle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

44

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

  • Berrymans45%
  • Mr Tom17%
  • Bentley & Ackerman11%
  • Sweetish6%
  • Sweets and Candy www.sweetsandcandy.co.uk5%
  • GROBITS3%
  • Open — no brand owns it (6 brands, 13%)

Demand

Peanut Brittle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Peanut Brittle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanut brittle78K/yr
  • nut brittle12K/yr
  • peanut brittle bars7K/yr
  • peanut brittle 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Brittle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled13%−0.10

Tastes stale

pea nut brittle was stale

Rancid

Taste-Overall12%+2.68

Its 99% peanuts with hardly any toffee at all so hardly any taste either

Extremely poor taste

Tastes stale

Chunk/Clump/Collection9%−0.07

Disappointed all crumbs no big bits

Its a loose bag with big pieces thick and chunky

Not enough brittle

Hard Feel8%+0.07

Very hard

Peanut brittle is sometimes rock hard

Hard,

Quality-Overall8%−0.03

Very poor quality very little caramel so its just dry nut clusters at best

Just sugary and very very hard, quality wasnt great

Quality and Taste AWFUL

Love

Taste-Overall49%+2.68

Great snack

Absolutely delicious

Enjoyable snack to eat

Value For Money11%+1.07

Excellent value

Good value for money

Good price

Quality-Overall10%−0.03

Good quality peanut brittle

Great quality

excellent

Crispiness8%+0.45

Tasty & Crunchy

Crunchy golden goodness

Excellent peanut brittle

Sweetness6%−0.02

Lovely sweets Great seller

The taste is sweet peanut

Great sweet

FAQ

Common Peanut Brittle questions

Answered from the same tracked data.