peanut brittle
Skip itPrices mostly outside the sweet spot ($3.20–$13.61) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Great371.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Avg price
Okay£9.08avg listing price — sweet spot $15–$100
Market size
Bad£83K£83K/yr · 100K searches
Price range
Bad£3.20–£13.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peanut brittle is a £83K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peanut brittle market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £73K–£91K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 65%
- Out of stock
- 8.8%
- Avg brand age
- 44 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
44
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
13%
- Berrymans45%
- Mr Tom17%
- Bentley & Ackerman11%
- Sweetish6%
- Sweets and Candy www.sweetsandcandy.co.uk5%
- GROBITS3%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top peanut brittle search terms
- peanut brittle78K/yr
- nut brittle12K/yr
- peanut brittle bars7K/yr
- peanut brittle 1kg3K/yr
Top peanut brittle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Original Peanut Brittle Roasted Peanuts In Caramel Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£9.014.5★1,955 rev
Peanut Brittle Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£12.054.4★191 rev
Peanut Brittle 500 Gram Bulk Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£7.954.4★195 rev
German Mr. Tom Seriously Nutty Peanut Bars - 36 x 40 g
Mr Tom£13.614.7★2,181 rev
Peanut Brittle 500 Gram Sharing Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing By Sweetish
Sweetish£7.563.4★15 rev
Newest
by launch date
GROBITS - Peanut Brittle Traditional Retro Sweets Gift Jar - 450g
GROBITS£10.4210 rev
Peanut Brittle 500 Gram Sharing Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing By Sweetish
Sweetish£7.5615 rev
Treat Co. - Peanut Brittle Bag 100g
Cottage Delight£4.066 rev
Peanut Brittle 1 Kilo Sharing Bag Original Peanut Brittle - Roasted Peanuts In Caramel Retro Sweets 1 Kilo Sharing Bag by Candy Hive - Timeless Treats Authentic Flavour
Candy Hive£11.79156 rev
Peanut Brittle Gift Box Variation 4 x 100g | Crunchy Peanuts Fudge Gift Box | Sweets Gift for Halloween Birthdays and Christmas (Peanut Brittle)
confection cabin£12.321 rev
Trending
90-day click momentumGROBITS - Peanut Brittle Traditional Retro Sweets Gift Jar - 450g
GROBITS£10.423.7★
Sweets and Candy Peanut Brittle 1Kg - Traditional Chunks of Peanut Brittle - Roasted Peanuts Wrapped in Crunchy Caramel - Retro Shards of Nut Cluster - Bulk 1 Kilo Bag - Pick & Mix Share Size Bag
Sweets and Candy www.sweetsandcandy.co.uk£9.144.3★
Bon Bons Gourmet - Traditional Favourites Peanut Brittle 100g Bar
Bon Bon's Gourmet£3.204.5★
Peanut Brittle 500 Gram Sharing Bag 500g Assorted Sweet Pick and Mix for Parties Gifts and Sharing By Sweetish
Sweetish£7.563.4★
Peanut Brittle Gift Box Variation 4 x 100g | Crunchy Peanuts Fudge Gift Box | Sweets Gift for Halloween Birthdays and Christmas (Peanut Brittle)
confection cabin£12.325.0★
What buyers say about peanut brittle
What buyers praise and complain about, mined from review topics.What buyers love
“Great snack”
“Excellent value”
“Good quality peanut brittle”
“Tasty & Crunchy”
“Lovely sweets Great seller”
“fresh”
“Present for husband his favourite”
“Good size”
“nice and chewy”
“Very nice flavour”
What buyers complain about
“Tastes stale”
“Its 99% peanuts with hardly any toffee at all so hardly any taste either”
“Disappointed all crumbs no big bits”
“Very hard”
“Very poor quality very little caramel so its just dry nut clusters at best”
“Dry as Cardboard”
“But it really feels like theres none of the sugary part really just barely enough to join the peanuts together”
“Tiny jar conned again dont be caught out”
“Not sealed top just fell off not full looks poor quality can't consume as feel its been opened prior to dispatch could be contaminated”
“It didn't look that much like the picture”
Common questions
- Is peanut brittle profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the peanut brittle niche?
- 12 brands and 44 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in peanut brittle?
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Chunk/Clump/Collection. The return rate is 0.1%.
- When does demand for peanut brittle peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the peanut brittle niche?
- Listings span £3.20–£13.61; the average listing price is £9.08 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.