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Peanut Bars

Maybe

Returns run at only 0.0% of orders. But prices span $0.87–$12.43, mostly outside the sweet spot, so Peanut Bars is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£395K/yr597K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
33%top-5 click share · 10 brands · 168 sellers

Flapen Score

Peanut Bars against its category

The dotted line is the Grocery average. Past it, Peanut Bars is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Bars 597K times last year and spent an estimated £395K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £395K a year.

Searches, last 12 months
597K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
16.5%
Market size, estimated
£395Ka year
Peak month
February1.7× the quietest month
Top search term
belvita123K searches a year

02 · Price

A sale here is worth £4.00.

Listings sell for £4.00 on average, from £0.87 to £12.43. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £4.00 that is £8K to £10K a year per listing.

Average price
£4.00under the $15 to $100 sweet spot
Price range
£0.87–£12.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Bakery. It carries 1,214 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#111in Bakery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,214per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Peanut Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£12K£24K£36K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

168

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

3%

  • Nature Valley46%
  • Belvita43%
  • Go Ahead3%
  • Kellogg's Rice Krispies2%
  • Nestlé2%
  • Kellogg's Special K1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Peanut Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Peanut Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belvita123K/yr
  • nature valley bars124K/yr
  • breakfast bars82K/yr
  • nature valley58K/yr
  • oat bars35K/yr
  • granola bars32K/yr
  • belvita breakfast biscuits37K/yr
  • breakfast biscuits19K/yr
  • kelloggs cereal bars21K/yr
  • oat bar11K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.57

Very bland taste

Taste has changed

Tasted horrible

Moist/Dry8%−0.05

They are dry as a bone

A little dry

as the bars are very dry they are hard to swallow

Value For Money5%+1.02

price is rapidly starting to increase

overpriced

A bit pricey

Sweetness5%−0.03

far to much sugary sweetness in such a small bar

Way way too sweet

lots of sugar

Advertised Vs Actual Product5%−0.02

False advertisement

Misleading

Not as description stated

Love

Taste-Overall39%+2.57

Absolutely delicious

Yummy bars

tasty snack

Value For Money17%+1.02

Good price

good value

Excellent Value

Flavor5%−0.03

Great flavour

flavours are tasty

Great range of flavours

Nutritional Content5%+0.36

Delicious protein bars

made with relatively healthy ingredients

Gluten free

Quality-Overall5%

Good quality, and arrived on time

the quality has been consistent with every order

Great Quality

FAQ

Common Peanut Bars questions

Answered from the same tracked data.