How competitive is the Peanut Bars niche on Amazon United Kingdom?

10 brands and 168 sellers compete in Peanut Bars on Amazon United Kingdom. The top 5 Peanut Bars products take 33% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Peanut Bars?

Peanut Bars buyers on Amazon United Kingdom complain most about Taste-Overall, Moist/Dry, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Peanut Bars niche?

Peanut Bars sells for £4.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.87–£12.43. The average incumbent carries 1,214 reviews — the moat a new listing must climb.

Peanut Bars

Peanut Bars shows low returns (0.0%), but prices mostly outside the sweet spot ($0.87–$12.43) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Peanut Bars profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanut Bars is a £395K/yr Amazon United Kingdom market (597K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 52/100.

Peanut Bars: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.8% over the last 90 days and 16.5% of searches end in a purchase.

£395K

revenue / yr

Units sold / yr125K

Search volume / yr+0.8%597K

Conversion rate16.5%

Avg price£4.00

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers10 · 168

Top-5 product click share33%

Open market4%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Top Peanut Bars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nature Valley Crunchy Granola Bars Oats n Honey 40 Pack 2 Bars Per Pack

Price: £9.12
Rating: 4.7/5
Reviews: 2,837
Age: 12y ago

Nature Valley Crunchy Oats and Chocolate Cereal Bars 36x 42 g

Price: £4.69
Rating: 4.6/5
Reviews: 5,585
Age: 8y ago

Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)

Price: £1.98
Rating: 4.6/5
Reviews: 327
Age: 1y ago

Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g

Price: £10.82
Rating: 4.7/5
Reviews: 4,513
Age: 9y ago

Nature Valley Crunchy Oats & Honey 18 x 42g (756g)

Price: £5.23
Rating: 4.7/5
Reviews: 7,895
Age: 14y ago

Newest

by launch date

Kelloggs Rice Krispies Breakfast Cereal Bars 4 x 20g

Price: £0.98
Rating: 4.6/5
Reviews: 115
Age: 1y ago

Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)

Price: £1.98
Rating: 4.6/5
Reviews: 327
Age: 1y ago

Belvita Choco Hazelnut Flavour Soft Bakes 250g

Price: £1.99
Rating: 4.6/5
Reviews: 193
Age: 1y ago

Belvita Breakfast Biscuits Honey & Nuts with Choc Chips 540 g (Pack of 1)

Price: £2.64
Rating: 4.6/5
Reviews: 245
Age: 2y ago

Belvita Breakfast Biscuits Milk & Cereals 540 g (Pack of 1)

Price: £2.50
Rating: 4.3/5
Reviews: 353
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

168

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

Nature Valley46%
Belvita43%
Go Ahead3%
Kellogg's Rice Krispies2%
Nestlé2%
Kellogg's Special K1%
Open — no brand owns it (4 brands, 3%)

Peanut Bars demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume597KCVR16.5%Products50Brands10Top 5 Brands96%OOS Rate0.0%Rating4.6★Reviews1,214Avg BSR#111

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Peanut Bars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

belvita123K/yr +5.4%21.6% conv.
nature valley bars124K/yr +16.5%14.8% conv.
breakfast bars82K/yr +2.1%11.8% conv.
nature valley58K/yr -11.7%15.3% conv.
oat bars35K/yr -10.9%4.1% conv.
granola bars32K/yr -4.5%5.1% conv.
belvita breakfast biscuits37K/yr -30.7%14.2% conv.
breakfast biscuits19K/yr +5.3%15.5% conv.
kelloggs cereal bars21K/yr +3.2%4.7% conv.
oat bar11K/yr -1.7%3.9% conv.

What reviews say buyers love and hate about Peanut Bars

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall39%

“Absolutely delicious”

Value For Money17%

“Good price”

Flavor5%

“Great flavour”

Nutritional Content5%

“Delicious protein bars”

Quality-Overall5%

“Good quality, and arrived on time”

What buyers complain about

58% of reviews

Taste-Overall17%

“Very bland taste”

Moist/Dry8%

“They are dry as a bone”

Value For Money5%

“price is rapidly starting to increase”

Sweetness5%

“far to much sugary sweetness in such a small bar”

Advertised Vs Actual Product5%

“False advertisement”

Common Peanut Bars questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Bars 52/100 on Amazon United Kingdom — Worth a look. The niche generates £395K/yr across 50 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +0.8% over the last 90 days.