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Paw Patrol Cake Toppers

Fail

Prices span $3.36–$15.18, mostly outside the sweet spot, so Paw Patrol Cake Toppers is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£53K/yr139K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
53%top-5 click share · 10 brands · 42 sellers

Flapen Score

Paw Patrol Cake Toppers against its category

The dotted line is the Grocery average. Past it, Paw Patrol Cake Toppers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Cake Toppers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paw Patrol Cake Toppers 139K times last year and spent an estimated £53K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
5.9%
Market size, estimated
£53Ka year
Peak month
January1.9× the quietest month
Top search term
paw patrol cake toppers67K searches a year

02 · Price

A sale here is worth £6.45.

Listings sell for £6.45 on average, from £3.36 to £15.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.45 that is £645 to £2K a year per listing.

Average price
£6.45under the $15 to $100 sweet spot
Price range
£3.36–£15.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£645–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #700 within Baking Supplies. It carries 1,079 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#700in Baking Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,079per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Paw Patrol Cake Toppers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

42

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

7%

  • dekora42%
  • Senidea14%
  • Krazuobi11%
  • Dekozauber2410%
  • Nikolaus9%
  • Heartsking7%
  • Open — no brand owns it (4 brands, 7%)

Demand

Paw Patrol Cake Toppers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Paw Patrol Cake Toppers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol cake toppers67K/yr
  • paw patrol cake decorations33K/yr
  • paw patrol cake topper23K/yr
  • paw patrol cupcake toppers7K/yr
  • paw patrol cake6K/yr
  • paw patrol edible cake toppers4K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Cake Toppers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.14

its really poor quality

and poor quality

Value For Money25%−0.10

a bit expensive

I find it quite pricey for a single cake topper

Color17%−0.08

The colours are very faint

Faint colours

Ease Of Use8%−0.02

not easy to use on the cake

Adhesion/Stickiness8%−0.09

one came off of the end of the stick

Love

Quality-Overall23%−0.14

Lovely topper, quality card

Good quality figures of paw patrol

Excellent product

Value For Money16%−0.10

Good value

Great value for money

Good value for money

Baking12%+1.58

Great for topping cakes

Nice waffle sheet

looked great on the cakes

Color9%−0.08

Colourful and do the job

The prime colours were vivid and bright and the selection of 3 sizes were suited the cake perfectly

These are so vibrant

Ease Of Use6%−0.02

Easy to use

easy to use. I used them to decorate home made mini magnum ice creams

As described and easy to use

Return

0.9% Return rate 55% Fixable by listing

Size-Overall45%▄█▇▆▃█
Quality-Overall14%█▂▄▄▃▁

its really poor quality

and poor quality

Gifting Purpose10%▁▅▁█▇▁
Defective Material/Parts7%▃▄▅▄█▄
Color5%█▄▁▁▆▁

The colours are very faint

Faint colours

FAQ

Common Paw Patrol Cake Toppers questions

Answered from the same tracked data.