paw patrol cake toppers
Skip itPrices mostly outside the sweet spot ($3.36–$15.18) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,078.78avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.45avg listing price — sweet spot $15–$100
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 139K searches
Price range
Bad£3.36–£15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paw patrol cake toppers is a £53K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
paw patrol cake toppers market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #700
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 5.5%
- Avg brand age
- 29 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
42
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
7%
- dekora42%
- Senidea14%
- Krazuobi11%
- Dekozauber2410%
- Nikolaus9%
- Heartsking7%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top paw patrol cake toppers search terms
- paw patrol cake toppers67K/yr
- paw patrol cake decorations33K/yr
- paw patrol cake topper23K/yr
- paw patrol cupcake toppers7K/yr
- paw patrol cake6K/yr
- paw patrol edible cake toppers4K/yr
Top paw patrol cake toppers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
32 Pcs Cartoon Dog Cake Toppers Cupcake Toppers Cake Decorations Birthday Party Supplies
Senidea£7.224.3★52 rev
dekora - Cake Decoration Birthday | Happy Birthday Cake Topper Paw Patrol Made of Paper - 17.5 x 15 cm
dekora£4.924.6★471 rev
Krazuobi 24 Dog Figure Cake Toppers Toy Anime Character Cupcake Cake Decorations Dog Figuren Set Party Favors Birthday Christmas New Year Gift
Krazuobi£12.334.0★5 rev
Cartoon Birthday Cake Topper Custom Age Birthday Cake Topper for Patrol Boys and Girls Party Decorations
Nikolaus£5.754.5★14 rev
dekora - Set for Cupcakes and Muffin Decoration Birthday - Paw Patrol Cupcake Toppers Made of Paper - 16 Pieces in 8 Different Designs
dekora£4.904.6★754 rev
Newest
by launch date
dekora Paw Patrol Cake Toppers Cupcake and Cake Decorating Kit Ideal for Childrens Birthday Parties 8 Models 16 Pieces of Paper
dekora£5.948 rev
Rescue Pups Cake Toppers 7-Piece Kids Birthday Cake Decoration Set
Gameometry£4.400 rev
SAVITA 7pcs Dog Paw Cake Toppers Adorable Colorful Puppy Paw Cupcake Toppers with Sticks Cartoon Dog Birthday Cupcake Decor for Boy Girl Birthday Dessert Decorations
SAVITA£3.3632 rev
Dekora Paw Patrol Edible Ribbon Official Nickelodeon Cake Band Decoration Easy to Use Perfect for Kids Birthday Cakes & Themed Parties 21x5 CM
dekora£5.1328 rev
Dog Cake Toppers Figures Birthday Cake Decorations Cupcake Toppers Party Decorations Supplies for Kids Boy Girl Birthday Shower Party Supplies
Heartsking£4.583 rev
Trending
90-day click momentumRescue Pups Cake Toppers 7-Piece Kids Birthday Cake Decoration Set
Gameometry£4.400.0★
dekora Paw Patrol Cake Toppers Cupcake and Cake Decorating Kit Ideal for Childrens Birthday Parties 8 Models 16 Pieces of Paper
dekora£5.943.6★
Paw Patrol 10th Anniversary All Paws On Deck Toy Figures Gift Pack with 10 Collectible Action Figures Kids Toys for Ages 3 and up
Paw Patrol£15.184.7★
Krazuobi 24 Dog Figure Cake Toppers Toy Anime Character Cupcake Cake Decorations Dog Figuren Set Party Favors Birthday Christmas New Year Gift
Krazuobi£12.334.0★
SAVITA 7pcs Dog Paw Cake Toppers Adorable Colorful Puppy Paw Cupcake Toppers with Sticks Cartoon Dog Birthday Cupcake Decor for Boy Girl Birthday Dessert Decorations
SAVITA£3.364.3★
What buyers say about paw patrol cake toppers
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely topper, quality card”
“Good value”
“Great for topping cakes”
“Colourful and do the job”
“Easy to use”
“Perfect size”
“Great toy”
“It was sturdy”
“Exactly as described”
“Good for the kids”
What buyers complain about
“its really poor quality”
“a bit expensive”
“The colours are very faint”
“not easy to use on the cake”
“one came off of the end of the stick”
Top return reasons
Common questions
- Is paw patrol cake toppers profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the paw patrol cake toppers niche?
- 10 brands and 42 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in paw patrol cake toppers?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Color. The return rate is 0.9%.
- When does demand for paw patrol cake toppers peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the paw patrol cake toppers niche?
- Listings span £3.36–£15.18; the average listing price is £6.45 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.