Paw Patrol Cake Toppers
FailPrices span $3.36–$15.18, mostly outside the sweet spot, so Paw Patrol Cake Toppers is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £53K/yr139K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 42 sellers
Flapen Score
Paw Patrol Cake Toppers against its category
The dotted line is the Grocery average. Past it, Paw Patrol Cake Toppers is stronger. Inside it, weaker.
Market
The Paw Patrol Cake Toppers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paw Patrol Cake Toppers 139K times last year and spent an estimated £53K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £53Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- paw patrol cake toppers67K searches a year
02 · Price
A sale here is worth £6.45.
Listings sell for £6.45 on average, from £3.36 to £15.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.45 that is £645 to £2K a year per listing.
- Average price
- £6.45under the $15 to $100 sweet spot
- Price range
- £3.36–£15.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £645–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #700 within Baking Supplies. It carries 1,079 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #700in Baking Supplies
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,079per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Paw Patrol Cake Toppers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
32 Pcs Cartoon Dog Cake Toppers Cupcake Toppers Cake Decorations Birthday Party Supplies
- Price
- £7.22
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 3y ago

dekora - Cake Decoration Birthday | Happy Birthday Cake Topper Paw Patrol Made of Paper - 17.5 x 15 cm
- Price
- £4.92
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 3y ago

Krazuobi 24 Dog Figure Cake Toppers Toy Anime Character Cupcake Cake Decorations Dog Figuren Set Party Favors Birthday Christmas New Year Gift
- Price
- £12.33
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Cartoon Birthday Cake Topper Custom Age Birthday Cake Topper for Patrol Boys and Girls Party Decorations
- Price
- £5.75
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

dekora - Set for Cupcakes and Muffin Decoration Birthday - Paw Patrol Cupcake Toppers Made of Paper - 16 Pieces in 8 Different Designs
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 3y ago
Trending
90-day click momentum
Rescue Pups Cake Toppers 7-Piece Kids Birthday Cake Decoration Set
- Price
- £4.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

dekora Paw Patrol Cake Toppers Cupcake and Cake Decorating Kit Ideal for Childrens Birthday Parties 8 Models 16 Pieces of Paper
- Price
- £5.94
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 4mo ago

Paw Patrol 10th Anniversary All Paws On Deck Toy Figures Gift Pack with 10 Collectible Action Figures Kids Toys for Ages 3 and up
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 6,903
- Age
- 3y ago

Krazuobi 24 Dog Figure Cake Toppers Toy Anime Character Cupcake Cake Decorations Dog Figuren Set Party Favors Birthday Christmas New Year Gift
- Price
- £12.33
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

SAVITA 7pcs Dog Paw Cake Toppers Adorable Colorful Puppy Paw Cupcake Toppers with Sticks Cartoon Dog Birthday Cupcake Decor for Boy Girl Birthday Dessert Decorations
- Price
- £3.36
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 10mo ago
Newest
by launch date
dekora Paw Patrol Cake Toppers Cupcake and Cake Decorating Kit Ideal for Childrens Birthday Parties 8 Models 16 Pieces of Paper
- Price
- £5.94
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 4mo ago

Rescue Pups Cake Toppers 7-Piece Kids Birthday Cake Decoration Set
- Price
- £4.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

SAVITA 7pcs Dog Paw Cake Toppers Adorable Colorful Puppy Paw Cupcake Toppers with Sticks Cartoon Dog Birthday Cupcake Decor for Boy Girl Birthday Dessert Decorations
- Price
- £3.36
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 10mo ago

Dekora Paw Patrol Edible Ribbon Official Nickelodeon Cake Band Decoration Easy to Use Perfect for Kids Birthday Cakes & Themed Parties 21x5 CM
- Price
- £5.13
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 11mo ago

Dog Cake Toppers Figures Birthday Cake Decorations Cupcake Toppers Party Decorations Supplies for Kids Boy Girl Birthday Shower Party Supplies
- Price
- £4.58
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
42
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
7%
- dekora42%
- Senidea14%
- Krazuobi11%
- Dekozauber2410%
- Nikolaus9%
- Heartsking7%
- Open — no brand owns it (4 brands, 7%)
Demand
Paw Patrol Cake Toppers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Paw Patrol Cake Toppers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paw patrol cake toppers67K/yr
- paw patrol cake decorations33K/yr
- paw patrol cake topper23K/yr
- paw patrol cupcake toppers7K/yr
- paw patrol cake6K/yr
- paw patrol edible cake toppers4K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Cake Toppers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its really poor quality
and poor quality
a bit expensive
I find it quite pricey for a single cake topper
The colours are very faint
Faint colours
not easy to use on the cake
one came off of the end of the stick
Love
Lovely topper, quality card
Good quality figures of paw patrol
Excellent product
Good value
Great value for money
Good value for money
Great for topping cakes
Nice waffle sheet
looked great on the cakes
Colourful and do the job
The prime colours were vivid and bright and the selection of 3 sizes were suited the cake perfectly
These are so vibrant
Easy to use
easy to use. I used them to decorate home made mini magnum ice creams
As described and easy to use
Return
0.9% Return rate 55% Fixable by listing
its really poor quality
and poor quality
The colours are very faint
Faint colours
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Cake Toppers questions
Answered from the same tracked data.









