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Pastis

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 98% of clicks, so Pastis is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£219K/yr94K searches / yr
90-day growth
+31.6%search demand this quarter
Competition
90%top-5 click share · 6 brands · 36 sellers

Flapen Score

Pastis against its category

The dotted line is the Grocery average. Past it, Pastis is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pastis 94K times last year and spent an estimated £219K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+31.6%
Conversion, latest week
10.3%
Market size, estimated
£219Ka year
Peak month
December3.6× the quietest month
Top search term
pernod39K searches a year

02 · Price

A sale here is worth £22.59.

Listings sell for £22.59 on average, from £13.14 to £31.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £22.59 that is £23K to £28K a year per listing.

Average price
£22.59inside the $15 to $100 sweet spot
Price range
£13.14–£31.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£23K–£28K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #253 within Beer, Wine & Spirits. It carries 780 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
78%
Out of stock, average day
1.0%
Average rank
#253in Beer, Wine & Spirits
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Pastis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

36

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Ricard45%
  • Pernod41%
  • Tarquin's Cornish Gin5%
  • Pastis4%
  • Henri Bardouin3%
  • 12 Ouzo2%

Demand

Pastis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Pastis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pernod39K/yr
  • pastis15K/yr
  • ricard pastis9K/yr
  • ricard7K/yr
  • pernod 1 litre12K/yr
  • ricard pastis 1ltr4K/yr
  • pastis 514K/yr
  • pernod 70cl4K/yr

Reviews and returns

What reviews say buyers love and hate about Pastis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Artificial Sweeteners25%+0.22

a little extra added sugar

Taste-Overall25%−0.06

Ouzo has a slight tangy aftertaste which I'm not that fond of

Love

Value For Money22%+1.86

Excellent price

the pricier one is better to my mind

Really good price I would definitely buy again thank you

Flavor19%−0.06

Quite nice aniseed flavour

Both have the lovely strong aniseed flavour

it is a personal taste a nice smooth aniseed flavour

Alcohol Flavor17%+1.30

Amazing drink with an authentic Greek flavour

Great drink

Taste-Overall13%−0.06

Yummy

TASTE EXACTLY AS HOPED FOR

Ingredients-Overall7%+0.47

FAQ

Common Pastis questions

Answered from the same tracked data.