Is pastis profitable to sell on Amazon United Kingdom?

The niche generates £219K/yr across 9 tracked products. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the pastis niche?

6 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in pastis?

Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall. The return rate is 0.3%.

When does demand for pastis peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the pastis niche?

Listings span £13.14–£31.32; the average listing price is £22.59 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.

pastis

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£22.59

avg listing price — sweet spot $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Price range

Great£13.14–£31.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good779.78

avg incumbent reviews — the moat a new listing must climb

Growth

Good+31.6%

90-day search growth — must beat 0% to launch

Market size

Okay£219K

£219K/yr · 94K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pastis is a £219K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pastis market data

Units sold / yr: 8K–10K; avg 1,000–1,250/product
Revenue / yr: £181K–£226K; units × avg price
Conversion rate: 10.3%
Avg BSR: #253
Page quality: 0%
Prime: 78%
Sponsored: 22%
Out of stock: 1.0%
Avg brand age: 92 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Ricard45%
Pernod41%
Tarquin's Cornish Gin5%
Pastis4%
Henri Bardouin3%
12 Ouzo2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top pastis search terms

pernod39K/yr +4.8%10.1% conv.
pastis15K/yr +82.8%6.8% conv.
ricard pastis9K/yr +98.2%11.3% conv.
ricard7K/yr +56.2%9.9% conv.
pernod 1 litre12K/yr -16.6%9.4% conv.
ricard pastis 1ltr4K/yr +89.3%11.3% conv.
pastis 514K/yr +103.9%6.9% conv.
pernod 70cl4K/yr -33.2%14.0% conv.

All search terms

Top pastis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pernod Aniseed Aperitif Liqueur 70 cl

Pernod£18.654.8★1,705 rev

Ricard Pastis de Marseille 70cl - French Anise Liqueur

Ricard£19.984.9★384 rev

Ricard Pastis 45% 70cl

Ricard£24.494.7★1,107 rev

Pernod

Pernod£29.414.3★15 rev

Pastis 51 Liqueur 70 cl

Pastis£29.414.4★68 rev

Newest

by launch date

Pernod

Pernod£29.4115 rev

8y ago

Tarquin's Cornish Gin£13.1441 rev

12y ago

Tarquin's Cornish Gin£23.40166 rev

12y ago

Pastis 51 Liqueur 70 cl

Pastis£29.4168 rev

14y ago

Ricard Pastis 45% 70cl

Ricard£24.491,107 rev

15y ago

What buyers say about pastis

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent price”

Flavor19%

“Quite nice aniseed flavour”

Alcohol Flavor17%

“Amazing drink with an authentic Greek flavour”

Taste-Overall13%

“Yummy”

Ingredients-Overall7%

Durability3%

“Pastis-at last”

Advertised Vs Actual Product3%

“This was exactly as ordered”

Gifting Purpose3%

“Well received gift”

Design-Overall3%

“has a nice design”

Color2%

“Ricard is a lovely milky-beige whilst Pernod has a slightly synthetic green tinge to it”

What buyers complain about

Artificial Sweeteners25%

“a little extra added sugar”

Taste-Overall25%

“Ouzo has a slight tangy aftertaste which I'm not that fond of”

Common questions

Is pastis profitable to sell on Amazon United Kingdom?: The niche generates £219K/yr across 9 tracked products. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the pastis niche?: 6 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in pastis?: Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall. The return rate is 0.3%.
When does demand for pastis peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the pastis niche?: Listings span £13.14–£31.32; the average listing price is £22.59 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.