How competitive is the Pastis niche on Amazon United Kingdom?

6 brands and 36 sellers compete in Pastis on Amazon United Kingdom. The top 5 Pastis products take 90% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Pastis?

Pastis buyers on Amazon United Kingdom complain most about Artificial Sweeteners, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Pastis niche?

Pastis sells for £22.59 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.14–£31.32. The average incumbent carries 780 reviews — the moat a new listing must climb.

Pastis

Pastis shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Pastis profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pastis is a £219K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Pastis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +31.6% over the last 90 days and 10.3% of searches end in a purchase.

£219K

revenue / yr

Units sold / yr10K

Search volume / yr+31.6%94K

Conversion rate10.3%

Avg price£22.59

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 36

Top-5 product click share90%

Open market2%

Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Pastis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pernod Aniseed Aperitif Liqueur 70 cl

Price: £18.65
Rating: 4.8/5
Reviews: 1,705
Age: 15y ago

Ricard Pastis de Marseille 70cl - French Anise Liqueur

Price: £19.98
Rating: 4.9/5
Reviews: 384
Age: 15y ago

Ricard Pastis 45% 70cl

Price: £24.49
Rating: 4.7/5
Reviews: 1,107
Age: 15y ago

Pernod

Price: £29.41
Rating: 4.3/5
Reviews: 15
Age: 8y ago

Pastis 51 Liqueur 70 cl

Price: £29.41
Rating: 4.4/5
Reviews: 68
Age: 14y ago

Newest

by launch date

Pernod

Price: £29.41
Rating: 4.3/5
Reviews: 15
Age: 8y ago

Tarquins Cornish Pastis | UKs First Pastis | Crafted on the Wild Cornish Coast | Award Winning | French Aniseed Classic | 42% vol | 35cl

Price: £13.14
Rating: 4.6/5
Reviews: 41
Age: 12y ago

Tarquins Cornish Pastis | UKs First Pastis | Crafted on the Wild Cornish Coast | Award Winning | French Aniseed Classic | 42% vol | 70cl

Price: £23.40
Rating: 4.5/5
Reviews: 166
Age: 12y ago

Pastis 51 Liqueur 70 cl

Price: £29.41
Rating: 4.4/5
Reviews: 68
Age: 14y ago

Ricard Pastis 45% 70cl

Price: £24.49
Rating: 4.7/5
Reviews: 1,107
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Ricard45%
Pernod41%
Tarquin's Cornish Gin5%
Pastis4%
Henri Bardouin3%
12 Ouzo2%

Pastis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR10.3%Products9Brands6Top 5 Brands98%OOS Rate1.0%Rating4.6★Reviews780Avg BSR#253

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Top Pastis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pernod39K/yr +4.8%10.1% conv.
pastis15K/yr +82.8%6.8% conv.
ricard pastis9K/yr +98.2%11.3% conv.
ricard7K/yr +56.2%9.9% conv.
pernod 1 litre12K/yr -16.6%9.4% conv.
ricard pastis 1ltr4K/yr +89.3%11.3% conv.
pastis 514K/yr +103.9%6.9% conv.
pernod 70cl4K/yr -33.2%14.0% conv.

What reviews say buyers love and hate about Pastis

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money22%

“Excellent price”

Flavor19%

“Quite nice aniseed flavour”

Alcohol Flavor17%

“Amazing drink with an authentic Greek flavour”

Taste-Overall13%

“Yummy”

Ingredients-Overall7%

What buyers complain about

50% of reviews

Artificial Sweeteners25%

“a little extra added sugar”

Taste-Overall25%

“Ouzo has a slight tangy aftertaste which I'm not that fond of”

Common Pastis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pastis 50/100 on Amazon United Kingdom — Worth a look. The niche generates £219K/yr across 9 tracked products. Search demand moved +31.6% over the last 90 days.