Pasties
FailDemand is soft, at -26.6% this quarter, so Pasties is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £142K/yr158K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 56 sellers
Flapen Score
Pasties against its category
The dotted line is the Grocery average. Past it, Pasties is stronger. Inside it, weaker.
Market
The Pasties market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pasties 158K times last year and spent an estimated £142K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £142Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- fray bentos32K searches a year
02 · Price
A sale here is worth £7.38.
Listings sell for £7.38 on average, from £1.22 to £28.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.38 that is £7K to £9K a year per listing.
- Average price
- £7.38under the $15 to $100 sweet spot
- Price range
- £1.22–£28.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #14 within Tinned & Jarred Food. It carries 259 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 88%
- Out of stock, average day
- 2.6%
- Average rank
- #14in Tinned & Jarred Food
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 259per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Pasties products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fray Bentos Steak & Gravy Pie 425g White
- Price
- £2.26
- Rating
- 4.4/5
- Reviews
- 1,253
- Age
- 6y ago

Fray Bentos Steak and Kidney Pie 425 g
- Price
- £2.38
- Rating
- 4.4/5
- Reviews
- 894
- Age
- 13y ago

Fray Bentos Just Chicken Pie With a Flaky Puff Pastry Lid Tinned Meat Pie 425 g (Pack of 1)
- Price
- £2.34
- Rating
- 4.4/5
- Reviews
- 600
- Age
- 14y ago

Hollands Potato & Meat Pies 4 x 184g (Frozen)
- Price
- £4.67
- Rating
- 4.4/5
- Reviews
- 411
- Age
- 13y ago

Fray Bentos Mince Beef & Onion Pie 425g
- Price
- £2.67
- Rating
- 4.3/5
- Reviews
- 526
- Age
- 13y ago
Trending
90-day click momentum
Fray Bentos Chicken Tikka Pie 425g
- Price
- £3.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Fray Bentos Meaty Puds Steak and Kidney 200g
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 567
- Age
- 10y ago

Breasties Grippies Reusable Silicone Nipple Covers Adhesive Free Nipple Pasties Nipple Covers Breast Petals with Travel Case | Latte B-DD Cups
- Price
- £19.71
- Rating
- 3.6/5
- Reviews
- 97
- Age
- 1y ago

Fray Bentos Pie Bundle - Contains 6 Pies Steak & Gravy Steak & Kidney and Just Chicken
- Price
- £28.99
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 4y ago

Fray Bentos Steak and Kidney Pudding 400g
- Price
- £2.74
- Rating
- 3.9/5
- Reviews
- 198
- Age
- 10y ago
Newest
by launch date
Fray Bentos Chicken Tikka Pie 425g
- Price
- £3.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Fray Bentos Mac & Cheese 425g
- Price
- £2.80
- Rating
- 3.1/5
- Reviews
- 7
- Age
- 10mo ago

Morrisons Chicken & Vegetable Pies 568g
- Price
- £2.33
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 1y ago

Breasties Grippies Reusable Silicone Nipple Covers Adhesive Free Nipple Pasties Nipple Covers Breast Petals with Travel Case | Latte B-DD Cups
- Price
- £19.71
- Rating
- 3.6/5
- Reviews
- 97
- Age
- 1y ago

Chip Shop Pie 6 Oval Minced Beef & Onion Pies Golden Flaky Crust Classic British Comfort Food Family-Owned Since 1936 Home Delivered
- Price
- £21.95
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
56
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
63%
Top 20: 93%
Open market
6%
- Fray Bentos71%
- Holland's11%
- Morrisons4%
- Country Clothing2%
- Pukka Yayınları2%
- The Lewis Pie Co2%
- Open — no brand owns it (4 brands, 6%)
Demand
Pasties search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Pasties search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fray bentos32K/yr
- fray bentos pie40K/yr
- meat pies17K/yr
- pies and pasties29K/yr
- hollands pies9K/yr
- meat pie7K/yr
- hollands3K/yr
- frey bento pies5K/yr
- steak and kidney pie7K/yr
- fray bentos pies4K/yr
Reviews and returns
What reviews say buyers love and hate about Pasties
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
price is not so good was disappointing
Waste of Money
they are just a solid, cheap pie
Not good quality product
Not as good as they used to be
It was horrible all pudding
There was an awful lot of suet
Don't taste that good
as it is very dry
Very little meat base pastry too moist not a good buy
well and truly soggy and undercooked beneath
Its a shame not like they use to be less meat content
Not much meat
yes not the healthiest
Love
Absolutely delicious
Great taste, lots of chicken
Yummy pies
Excellent value for money
Decent price
Excellent value for money
Quality product so tasty
Good quality meat
Great product
Quick and easy
Easy to cook
Easy and filling, decent price
Tasty and good filling
Holland pies all flavours l would recommend
Very tasty
Return
0.1% Return rate 50% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pasties questions
Answered from the same tracked data.









