How competitive is the Pasties niche on Amazon United Kingdom?

10 brands and 56 sellers compete in Pasties on Amazon United Kingdom. The top 5 Pasties products take 63% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Pasties?

Pasties buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Pasties niche?

Pasties sells for £7.38 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.22–£28.99. The average incumbent carries 259 reviews — the moat a new listing must climb.

Pasties

soft demand (-26.6% this quarter) — Pasties doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pasties profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pasties is a £142K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.

Pasties: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.6% over the last 90 days and 12.2% of searches end in a purchase.

£142K

revenue / yr

Units sold / yr40K

Search volume / yr-26.6%158K

Conversion rate12.2%

Avg price£7.38

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers10 · 56

Top-5 product click share63%

Open market9%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Top Pasties products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fray Bentos Steak & Gravy Pie 425g White

Price: £2.26
Rating: 4.4/5
Reviews: 1,253
Age: 6y ago

Fray Bentos Steak and Kidney Pie 425 g

Price: £2.38
Rating: 4.4/5
Reviews: 894
Age: 13y ago

Fray Bentos Just Chicken Pie With a Flaky Puff Pastry Lid Tinned Meat Pie 425 g (Pack of 1)

Price: £2.34
Rating: 4.4/5
Reviews: 600
Age: 14y ago

Hollands Potato & Meat Pies 4 x 184g (Frozen)

Price: £4.67
Rating: 4.4/5
Reviews: 411
Age: 13y ago

Fray Bentos Mince Beef & Onion Pie 425g

Price: £2.67
Rating: 4.3/5
Reviews: 526
Age: 13y ago

Newest

by launch date

Fray Bentos Chicken Tikka Pie 425g

Price: £3.31
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Fray Bentos Mac & Cheese 425g

Price: £2.80
Rating: 3.1/5
Reviews: 7
Age: 10mo ago

Morrisons Chicken & Vegetable Pies 568g

Price: £2.33
Rating: 4.1/5
Reviews: 67
Age: 1y ago

Breasties Grippies Reusable Silicone Nipple Covers Adhesive Free Nipple Pasties Nipple Covers Breast Petals with Travel Case | Latte B-DD Cups

Price: £19.71
Rating: 3.6/5
Reviews: 97
Age: 1y ago

Chip Shop Pie 6 Oval Minced Beef & Onion Pies Golden Flaky Crust Classic British Comfort Food Family-Owned Since 1936 Home Delivered

Price: £21.95
Rating: 4.4/5
Reviews: 149
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 93%

Open market

Fray Bentos71%
Holland's11%
Morrisons4%
Country Clothing2%
Pukka Yayınları2%
The Lewis Pie Co2%
Open — no brand owns it (4 brands, 6%)

Pasties demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR12.2%Products26Brands10Top 5 Brands91%OOS Rate2.6%Rating4.3★Reviews259Avg BSR#14

Peak months: Oct · busiest ÷ quietest = 1.8×

Top Pasties search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fray bentos32K/yr -22.7%8.9% conv.
fray bentos pie40K/yr -33.7%11.1% conv.
meat pies17K/yr -5.0%6.1% conv.
pies and pasties29K/yr -28.6%1.6% conv.
hollands pies9K/yr -27.7%11.2% conv.
meat pie7K/yr -8.2%4.3% conv.
hollands3K/yr +38.0%15.6% conv.
frey bento pies5K/yr -46.0%7.3% conv.
steak and kidney pie7K/yr -67.4%8.8% conv.
fray bentos pies4K/yr -30.4%7.1% conv.

What reviews say buyers love and hate about Pasties

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall31%

“Absolutely delicious”

Value For Money24%

“Excellent value for money”

Quality-Overall15%

“Quality product so tasty”

Ease Of Use7%

“Quick and easy”

Flavor3%

“Tasty and good filling”

What buyers complain about

75% of reviews

Value For Money19%

“Expensive”

Quality-Overall16%

“they are just a solid, cheap pie”

Taste-Overall15%

“It was horrible all pudding”

Moist/Dry7%

“as it is very dry”

Nutritional Content5%

“Its a shame not like they use to be less meat content”

Pasties return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Adhesion/Stickiness

30%

3Defective Material/Parts

11%

4Color

5Functionality-Overall

Common Pasties questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pasties 49/100 on Amazon United Kingdom — Skip it. The niche generates £142K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -26.6% over the last 90 days.