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Pasta Sauce

Fail

The top 5 brands take 98% of clicks, so Pasta Sauce is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£779K/yr844K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
67%top-5 click share · 6 brands · 77 sellers

Flapen Score

Pasta Sauce against its category

The dotted line is the Grocery average. Past it, Pasta Sauce is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pasta Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pasta Sauce 844K times last year and spent an estimated £779K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

25.6% of searches ended in a purchase last week.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £779K a year.

Searches, last 12 months
844K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
25.6%
Market size, estimated
£779Ka year
Peak month
November1.4× the quietest month
Top search term
ketchup320K searches a year

02 · Price

A sale here is worth £3.60.

Listings sell for £3.60 on average, from £0.96 to £19.30. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £3.60 that is £45K to £54K a year per listing.

Average price
£3.60under the $15 to $100 sweet spot
Price range
£0.96–£19.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
£45K–£54K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #142 within Condiments & Sauces. It carries 2,094 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#142in Condiments & Sauces
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,094per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£78K£156K£234K£312K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

77

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • HEINZ67%
  • Morrisons17%
  • by Amazon9%
  • Nando's3%
  • Heinz2%
  • CO OP2%

Demand

Pasta Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pasta Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ketchup320K/yr
  • tomato ketchup168K/yr
  • tomato sauce139K/yr
  • heinz tomato ketchup76K/yr
  • heinz ketchup31K/yr
  • condiments29K/yr
  • perinaise14K/yr
  • nandos perinaise mayo14K/yr
  • red sauce15K/yr
  • table sauces & condiments12K/yr

Reviews and returns

What reviews say buyers love and hate about Pasta Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall34%−0.08

Taste more chemical than ever

I could barely taste it

Horrible and tasteless now

Dilute/Watery16%−0.05

Watery texture even though I shake the bottle

Like water these days a tastless

Runny and watery with little taste

Value For Money16%+3.27

just becoming poor value for money

It may be cheap

A bit expensive

Salt Content6%−0.02

Was very salty

Design-Overall3%−0.01

poor cap design

Love

Value For Money38%+3.27

Great deal

Value for money

Excellent value for money

Taste-Overall29%−0.08

The taste is always consistent

Good taste

Nice sauce

Quality-Overall12%+0.42

As nice as the famous brands

Good quality sauce

Excellent product

Flavor5%0.00

Nice tomato sauce, good shelf life, tasty

Great flavour

The flavour is rich, tangy and perfectly balanced with just the right amount of sweetness

Size-Overall4%+0.38

Good price for a decent size

fits perfectly in my wee fridge

Good size bottle

FAQ

Common Pasta Sauce questions

Answered from the same tracked data.