Pasta Sauce
FailThe top 5 brands take 98% of clicks, so Pasta Sauce is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £779K/yr844K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 77 sellers
Flapen Score
Pasta Sauce against its category
The dotted line is the Grocery average. Past it, Pasta Sauce is stronger. Inside it, weaker.
Market
The Pasta Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pasta Sauce 844K times last year and spent an estimated £779K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 25.6% of those searches ended in a purchase.
Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £779K a year.
- Searches, last 12 months
- 844K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 25.6%
- Market size, estimated
- £779Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- ketchup320K searches a year
02 · Price
A sale here is worth £3.60.
Listings sell for £3.60 on average, from £0.96 to £19.30. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £3.60 that is £45K to £54K a year per listing.
- Average price
- £3.60under the $15 to $100 sweet spot
- Price range
- £0.96–£19.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £45K–£54K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #142 within Condiments & Sauces. It carries 2,094 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #142in Condiments & Sauces
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,094per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Pasta Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heinz Tomato Ketchup 460g
- Price
- £2.38
- Rating
- 4.8/5
- Reviews
- 2,566
- Age
- 13y ago

Heinz Tomato Ketchup 910g
- Price
- £3.47
- Rating
- 4.8/5
- Reviews
- 6,996
- Age
- 10y ago

by Amazon Tomato Ketchup 500ml
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 1y ago

Morrisons Tomato Ketchup 450 g (Pack of 1)
- Price
- £1.10
- Rating
- 4.4/5
- Reviews
- 2,917
- Age
- 5y ago

Heinz Tomato Ketchup 1.35kg
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 407
- Age
- 10y ago
Trending
estimated 90-day click momentum
Heinz Tomato Ketchup 1.35kg
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 407
- Age
- 10y ago

Co-op Tomato Ketchup 550g
- Price
- £1.24
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 4y ago

Heinz Tomato Ketchup 460g
- Price
- £2.38
- Rating
- 4.8/5
- Reviews
- 2,566
- Age
- 13y ago

Morrisons Tomato Ketchup 450 g (Pack of 1)
- Price
- £1.10
- Rating
- 4.4/5
- Reviews
- 2,917
- Age
- 5y ago

Nandos Mild Perinaise 265G
- Price
- £2.03
- Rating
- 4.7/5
- Reviews
- 964
- Age
- 9y ago
Newest
by launch date
by Amazon Tomato Ketchup 500ml
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 1y ago

Co-op Tomato Ketchup 550g
- Price
- £1.24
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 4y ago

Morrisons Reduced Salt & Sugar Tomato Ketchup 440g
- Price
- £0.96
- Rating
- 4.4/5
- Reviews
- 682
- Age
- 5y ago

Morrisons Tomato Ketchup 450 g (Pack of 1)
- Price
- £1.10
- Rating
- 4.4/5
- Reviews
- 2,917
- Age
- 5y ago

Morrisons Tomato Ketchup 960g
- Price
- £2.01
- Rating
- 4.4/5
- Reviews
- 2,917
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
77
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- HEINZ67%
- Morrisons17%
- by Amazon9%
- Nando's3%
- Heinz2%
- CO OP2%
Demand
Pasta Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pasta Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ketchup320K/yr
- tomato ketchup168K/yr
- tomato sauce139K/yr
- heinz tomato ketchup76K/yr
- heinz ketchup31K/yr
- condiments29K/yr
- perinaise14K/yr
- nandos perinaise mayo14K/yr
- red sauce15K/yr
- table sauces & condiments12K/yr
Reviews and returns
What reviews say buyers love and hate about Pasta Sauce
We read the reviews and the return reasons for every product selling here.
“Taste more chemical than ever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pasta Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









