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Pasta Sauce

Fail

The top 5 brands take 98% of clicks, so Pasta Sauce is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£779K/yr844K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
67%top-5 click share · 6 brands · 77 sellers

Flapen Score

Pasta Sauce against its category

The dotted line is the Grocery average. Past it, Pasta Sauce is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pasta Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pasta Sauce 844K times last year and spent an estimated £779K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 25.6% of those searches ended in a purchase.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £779K a year.

Searches, last 12 months
844K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
25.6%
Market size, estimated
£779Ka year
Peak month
November1.4× the quietest month
Top search term
ketchup320K searches a year

02 · Price

A sale here is worth £3.60.

Listings sell for £3.60 on average, from £0.96 to £19.30. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £3.60 that is £45K to £54K a year per listing.

Average price
£3.60under the $15 to $100 sweet spot
Price range
£0.96–£19.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
£45K–£54K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #142 within Condiments & Sauces. It carries 2,094 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#142in Condiments & Sauces
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,094per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Pasta Sauce products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£78K£156K£234K£312K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

77

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

0%

  • HEINZ67%
  • Morrisons17%
  • by Amazon9%
  • Nando's3%
  • Heinz2%
  • CO OP2%

Demand

Pasta Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pasta Sauce search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ketchup320K/yr
  • tomato ketchup168K/yr
  • tomato sauce139K/yr
  • heinz tomato ketchup76K/yr
  • heinz ketchup31K/yr
  • condiments29K/yr
  • perinaise14K/yr
  • nandos perinaise mayo14K/yr
  • red sauce15K/yr
  • table sauces & condiments12K/yr

Reviews and returns

What reviews say buyers love and hate about Pasta Sauce

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Value For Money”
34%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste more chemical than ever”
A buyer, on “Taste-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pasta Sauce questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data