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Pasta Pot

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -8.3% this quarter, so Pasta Pot is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£111K/yr121K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
42%top-5 click share · 25 brands · 84 sellers

Flapen Score

Pasta Pot against its category

The dotted line is the Grocery average. Past it, Pasta Pot is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pasta Pot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pasta Pot 121K times last year and spent an estimated £111K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
5.0%
Market size, estimated
£111Ka year
Peak month
September2.4× the quietest month
Top search term
pasta pot50K searches a year

02 · Price

A sale here is worth £18.28.

Listings sell for £18.28 on average, from £0.75 to £89.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £18.28 that is £2K to £5K a year per listing.

Average price
£18.28inside the $15 to $100 sweet spot
Price range
£0.75–£89.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #6,287 within Instant Meals & Sides. It carries 945 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
77%
Out of stock, average day
3.8%
Average rank
#6,287in Instant Meals & Sides
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pasta Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

84

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

42%

Top 20: 81%

Open market

38%

  • GEEZY18%
  • Pot Noodle13%
  • Cooks Professional9%
  • Cooler Concepts7%
  • Batchelors7%
  • KitchenCraft7%

Demand

Pasta Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Pasta Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pasta pot50K/yr
  • pasta pots21K/yr
  • pasta pan19K/yr
  • pot pasta11K/yr
  • pasta pot with strainer8K/yr
  • pasta cooking pots4K/yr
  • pasta saucepan4K/yr
  • pasta pan with strainer insert3K/yr

Reviews and returns

What reviews say buyers love and hate about Pasta Pot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.04

A bit bigger than expected

Small portion

Tiny portion

Taste-Overall12%−0.05

No taste

The sauce was not as rich or cheesy and was, in fact, quite bland tasting

The taste is particularly hard to stomach

Flavor5%−0.03

disappointing flavour

flavour is quite salty

I just wish it came in a variety of flavours rather than all being the same

Quality-Overall4%+0.47

Its not amazing quality pasta

Flimsy not great quality

Terrible Quality

Durability3%−0.06

Broke after 1 use

the handle broke within 2 months

it has warped

Love

Taste-Overall19%−0.05

Great taste

Great snack

The taste is pleasant and creamy

Quality-Overall10%+0.47

Good quality pot

Good quality

These pots are good value and good quality

Value For Money10%+1.33

Good value for money

Good value

Great Value

Ease Of Use8%−0.02

useful

are super easy to make

Easy to prepare always

Flavor7%−0.03

Nice flavour

Delicious and creamy with buckets of flavour

Lots of flavour, creamy texture, great for a quick meal

Return

0.1% Return rate 72% Fixable by listing

Size-Overall60%▆█▆▆▆▇

A bit bigger than expected

Small portion

Tiny portion

Quality-Overall6%▁▁▇█▆▁

Its not amazing quality pasta

Flimsy not great quality

Terrible Quality

Compatibility-Overall4%█▁▅▄▃▄
Advertised Vs Actual Product4%▁▄▁▃▂█
Rusts/Corrodes4%█▅▁▁▁▄

FAQ

Common Pasta Pot questions

Answered from the same tracked data.