pasta bake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Review moat
Great266.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Bad£71K£71K/yr · 114K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Avg price
Bad£3.31avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.33–£7.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pasta bake is a £71K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pasta bake market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £83K–£99K
- units × avg price
- Conversion rate
- 18.7%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 4%
- Out of stock
- 0.5%
- Avg brand age
- 78 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
0%
- Morrisons43%
- Homepride43%
- Dolmio13%
- HEINZ1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top pasta bake search terms
- pasta bake73K/yr
- pasta bake sauce19K/yr
- homepride8K/yr
- homepride sauces12K/yr
- homepride bbq sauce3K/yr
Top pasta bake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Creamy Tomato Pasta Bake 500g
Morrisons£1.334.5★630 rev
Homepride No Added Sugar Tomato & Herb Pasta Bake Sauce 485 g (1-Pack)
Homepride£1.974.4★149 rev
Homepride Tomato & Bacon Pasta Bake 485 g Jar (Pack of 1)
Homepride£2.294.6★367 rev
Dolmio Pasta Bake Creamy Tomato Pasta Sauce Jar 450g
Dolmio£2.184.3★127 rev
Homepride Cheese & Bacon Pasta Bake 485 g Jar (Pack of 1)
Homepride£2.274.5★360 rev
Newest
by launch date
Morrisons Family Chicken Cajun Pasta Bake Serves 4 1200g
Morrisons£7.807 rev
Morrisons Core Family Serve Ready Meal Cheese Burger Pasta Bake 1200g
Morrisons£7.915 rev
Morrisons Chicken & Bacon Pasta Bake 750g
Morrisons£4.6382 rev
Morrisons Bolognese Pasta Bake 750g
Morrisons£4.7317 rev
Dolmio Pasta Bake Creamy Tomato Pasta Sauce Jar 450g
Dolmio£2.18127 rev
Trending
90-day click momentum
Morrisons Meat Feast Pasta 400g Tray
Morrisons£3.934.2★
Morrisons Family Chicken Cajun Pasta Bake Serves 4 1200g
Morrisons£7.804.7★
Morrisons Core Family Serve Ready Meal Cheese Burger Pasta Bake 1200g
Morrisons£7.914.3★
Morrisons Cheese & Tomato Pasta Bake (Frozen) 400 g (Pack of 1)
Morrisons£2.124.3★
Dolmio Pasta Bake Carbonara Pasta Sauce Jar 430g
Dolmio£2.274.4★
What buyers say about pasta bake
What buyers praise and complain about, mined from review topics.What buyers love
“This is lovely with pasta and chicken”
“worth the money”
“This is a great curry sauce”
“Excellent for a home made curry”
“The flavour is rich and deep and it can be pared with many alternatives”
“Quick and easy curry”
“Its a good quality sauce”
“Easy to use”
“Creamy and perfect blend of cheese and bacon taste”
“Good UPF free option”
What buyers complain about
“Love these sauces got a bit expensive now”
“Poor quality”
“Small portions”
“No sugar”
“Stinks like vomit”
“Five out of six cans were dented making opening difficult”
“one was dented”
“watery and lacking in flavour”
“Its so thick”
“it actually started to make me feel nauseous”
Common questions
- Is pasta bake profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the pasta bake niche?
- 4 brands and 41 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pasta bake?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for pasta bake peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the pasta bake niche?
- Listings span £1.33–£7.91; the average listing price is £3.31 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.