Pasta Bake
FailThe top 5 brands take 100% of clicks, so Pasta Bake is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £71K/yr114K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 54%top-5 click share · 4 brands · 41 sellers
Flapen Score
Pasta Bake against its category
The dotted line is the Grocery average. Past it, Pasta Bake is stronger. Inside it, weaker.
Market
The Pasta Bake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pasta Bake 114K times last year and spent an estimated £71K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 18.7% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 18.7%
- Market size, estimated
- £71Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- pasta bake73K searches a year
02 · Price
A sale here is worth £3.31.
Listings sell for £3.31 on average, from £1.33 to £7.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £3.31 that is £2K to £3K a year per listing.
- Average price
- £3.31under the $15 to $100 sweet spot
- Price range
- £1.33–£7.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #103 within Condiments & Sauces. It carries 267 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #103in Condiments & Sauces
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 267per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Pasta Bake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Creamy Tomato Pasta Bake 500g
- Price
- £1.33
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 11y ago

Homepride No Added Sugar Tomato & Herb Pasta Bake Sauce 485 g (1-Pack)
- Price
- £1.97
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 4y ago

Homepride Tomato & Bacon Pasta Bake 485 g Jar (Pack of 1)
- Price
- £2.29
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 7y ago

Dolmio Pasta Bake Creamy Tomato Pasta Sauce Jar 450g
- Price
- £2.18
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 2y ago

Homepride Cheese & Bacon Pasta Bake 485 g Jar (Pack of 1)
- Price
- £2.27
- Rating
- 4.5/5
- Reviews
- 360
- Age
- 7y ago
Trending
estimated 90-day click momentum
Morrisons Meat Feast Pasta 400g Tray
- Price
- £3.93
- Rating
- 4.2/5
- Reviews
- 597
- Age
- 9y ago

Morrisons Family Chicken Cajun Pasta Bake Serves 4 1200g
- Price
- £7.80
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 12mo ago

Morrisons Core Family Serve Ready Meal Cheese Burger Pasta Bake 1200g
- Price
- £7.91
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 12mo ago

Morrisons Cheese & Tomato Pasta Bake (Frozen) 400 g (Pack of 1)
- Price
- £2.12
- Rating
- 4.3/5
- Reviews
- 545
- Age
- 5y ago

Dolmio Pasta Bake Carbonara Pasta Sauce Jar 430g
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 2y ago
Newest
by launch date
Morrisons Family Chicken Cajun Pasta Bake Serves 4 1200g
- Price
- £7.80
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 12mo ago

Morrisons Core Family Serve Ready Meal Cheese Burger Pasta Bake 1200g
- Price
- £7.91
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 12mo ago

Morrisons Chicken & Bacon Pasta Bake 750g
- Price
- £4.63
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 1y ago

Morrisons Bolognese Pasta Bake 750g
- Price
- £4.73
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 1y ago

Dolmio Pasta Bake Creamy Tomato Pasta Sauce Jar 450g
- Price
- £2.18
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
0%
- Morrisons43%
- Homepride43%
- Dolmio13%
- HEINZ1%
Demand
Pasta Bake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Pasta Bake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pasta bake73K/yr
- pasta bake sauce19K/yr
- homepride8K/yr
- homepride sauces12K/yr
- homepride bbq sauce3K/yr
Reviews and returns
What reviews say buyers love and hate about Pasta Bake
We read the reviews and the return reasons for every product selling here.
“Love these sauces got a bit expensive now”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pasta Bake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









