Pasta

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

21.5%

Market size, estimated

£420Ka year

Peak month

January1.3× the quietest month

Top search term

pasta1.4M searches a year

Listings sell for £1.37 on average, from £0.65 to £4.13. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £1.37 that is £11K to £14K a year per listing.

Average price

£1.37under the $15 to $100 sweet spot

Price range

£0.65–£4.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

£11K–£14K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Rice, Pasta & Pulses. It carries 804 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#135in Rice, Pasta & Pulses

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

804per listing

Listings tracked

42

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

64 months