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passion fruit syrup

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 82Conversion 82Competition 17Returns 100Price range 17Avg price 36Brand share 10Review moat 82Quality gap 50

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+77.0%

90-day search growth — must beat 0% to launch

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great356.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.31

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Price range

Bad£3.87–£17.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£48K

£48K/yr · 53K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, passion fruit syrup is a £48K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jul–Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

passion fruit syrup market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£62K–£82K
units × avg price
Conversion rate
8.8%
Avg BSR
#188
Page quality
0%
Prime
82%
Sponsored
27%
Out of stock
6.7%
Avg brand age
73 months
Avg seller age
185 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

30

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

1%

  • Monin32%
  • 1883 MAISON ROUTIN25%
  • Simply23%
  • ADELKOS13%
  • Giffard3%
  • Reàl Infused Exotics3%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +77.0% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Dec · busiest ÷ quietest = 2.2×

Top passion fruit syrup search terms

  • passion fruit syrup33K/yr
  • passionfruit syrup12K/yr
  • monin passion fruit syrup8K/yr
All search terms

Top passion fruit syrup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£10K30%£14K40%£19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about passion fruit syrup

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Monin syrups taste best”

Flavor19%

“Good flavour”

Alcohol Flavor16%

“Yummy, nice nice excellent for cocktails would buy again”

Quality-Overall10%

“good product as described by seller”

Sweetness9%

“I buy lots of these syrups as they are great sugar-free syrups”

Durability3%

“lasts longer than others on the market”

Value For Money2%

“Good value”

Advertised Vs Actual Product1%

“as described by seller”

Artificial Sweeteners1%

“naturally sweet without any of the actual sugar guilt”

Ingredients-Overall1%

“Fantastic syrup for making sodas”

What buyers complain about

Taste-Overall25%

“It is doesnt taste like passionfruit at all”

Size-Overall17%

“Very large bottle”

Value For Money8%

“Still over priced”

Artificial Sweeteners8%

“Too sweet, tastes very artificial”

Dilute/Watery8%

“is very watery”

Sweetness8%

“Too sweet, tastes very artificial”

Common questions

Is passion fruit syrup profitable to sell on Amazon United Kingdom?
The niche generates £48K/yr across 11 tracked products. 90-day search growth is +77.0%. Flapen's verdict: Skip it (48/100).
How competitive is the passion fruit syrup niche?
7 brands and 30 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in passion fruit syrup?
Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for passion fruit syrup peak?
Demand peaks in May–Jul–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the passion fruit syrup niche?
Listings span £3.87–£17.33; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.