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Passion Fruit Syrup

Fail

The top 5 brands take 96% of clicks, so Passion Fruit Syrup is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£48K/yr53K searches / yr
90-day growth
+77.0%search demand this quarter
Competition
79%top-5 click share · 7 brands · 30 sellers

Flapen Score

Passion Fruit Syrup against its category

The dotted line is the Grocery average. Past it, Passion Fruit Syrup is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passion Fruit Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Passion Fruit Syrup 53K times last year and spent an estimated £48K. The top 5 brands take 96% of clicks. Demand peaks in May–Jul–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +77.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+77.0%
Conversion, latest week
8.8%
Market size, estimated
£48Ka year
Peak month
July2.2× the quietest month
Top search term
passion fruit syrup33K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £3.87 to £17.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.31 that is £3K to £5K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£3.87–£17.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #188 within Beverage Syrups & Concentrates. It carries 357 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
6.7%
Average rank
#188in Beverage Syrups & Concentrates
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Passion Fruit Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

30

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

1%

  • Monin32%
  • 1883 MAISON ROUTIN25%
  • Simply23%
  • ADELKOS13%
  • Giffard3%
  • Reàl Infused Exotics3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Passion Fruit Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Passion Fruit Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passion fruit syrup33K/yr
  • passionfruit syrup12K/yr
  • monin passion fruit syrup8K/yr

Reviews and returns

What reviews say buyers love and hate about Passion Fruit Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.23

It is doesnt taste like passionfruit at all

taste is awful

Size-Overall17%

Very large bottle

My only issue was the bottle was too small haha

Value For Money8%+0.47

Still over priced

Artificial Sweeteners8%−0.03

Too sweet, tastes very artificial

Dilute/Watery8%−0.04

is very watery

Love

Taste-Overall31%−0.23

Monin syrups taste best

Amazing taste

The squash is really tasty

Flavor19%+1.25

Good flavour

vibrant passion fruit flavor that is incredibly refreshing

Good one overall—the passionfruit flavour is nice

Alcohol Flavor16%+2.19

Yummy, nice nice excellent for cocktails would buy again

Great item for your drinks n cocktails will definitely be getting this again

Taste lovely specially for cocktails its perfect

Quality-Overall10%+0.36

good product as described by seller

Excellent product

Super good quality

Sweetness9%−0.06

I buy lots of these syrups as they are great sugar-free syrups

naturally sweet without any of the actual sugar guilt

Sugar free

FAQ

Common Passion Fruit Syrup questions

Answered from the same tracked data.