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Passion Fruit Liqueur

Fail

The top 5 products take 100% of clicks, so Passion Fruit Liqueur is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£123K/yr73K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 44 sellers

Flapen Score

Passion Fruit Liqueur against its category

The dotted line is the Grocery average. Past it, Passion Fruit Liqueur is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passion Fruit Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Passion Fruit Liqueur 73K times last year and spent an estimated £123K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
14.9%
Market size, estimated
£123Ka year
Top search term
passoa32K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £9.43 to £15.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At £11.34 that is £34K to £45K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£9.43–£15.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
£34K–£45K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Beer, Wine & Spirits. It carries 2,903 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#264in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,903per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Passion Fruit Liqueur products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£31K£61K£92K£123K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

44

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Passoa95%
  • Apollo5%

Demand

Passion Fruit Liqueur search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Passion Fruit Liqueur search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • passoa32K/yr
  • passoa passion fruit liqueur16K/yr
  • passion fruit liqueur17K/yr
  • pasoa6K/yr
  • passionfruit liqueur3K/yr

Reviews and returns

What reviews say buyers love and hate about Passion Fruit Liqueur

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
0.6%of orders come back
“Delicious”
A buyer, on “Taste-Overall”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Passion Fruit Liqueur questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data