Is passion fruit liqueur profitable to sell on Amazon United Kingdom?

The niche generates £123K/yr across 3 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (33/100).

How competitive is the passion fruit liqueur niche?

2 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the passion fruit liqueur niche?

Listings span £9.43–£15.07; the average listing price is £11.34 (sweet spot $15–$100). The average incumbent carries 2,903 reviews — the moat a new listing must climb.

passion fruit liqueur

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Okay£11.34

avg listing price — sweet spot $15–$100

Review moat

Okay2,903

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£123K

£123K/yr · 73K searches

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad£9.43–£15.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, passion fruit liqueur is a £123K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

passion fruit liqueur market data

Units sold / yr: 10K–13K; avg 3,000–4,000/product
Revenue / yr: £113K–£142K; units × avg price
Conversion rate: 14.9%
Avg BSR: #264
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Passoa95%
Apollo5%

Demand

Weekly Amazon search volume, last 20 weeks — -5.6% search growth over the last 90 days.

Open Trend

Top passion fruit liqueur search terms

passoa32K/yr +3.3%13.8% conv.
passoa passion fruit liqueur16K/yr +2.9%16.6% conv.
passion fruit liqueur17K/yr -18.8%8.0% conv.
pasoa6K/yr -43.5%14.5% conv.
passionfruit liqueur3K/yr +78.2%9.6% conv.

All search terms

Top passion fruit liqueur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Passoã Passion Fruit Liqueur 70cl

Passoa£9.514.8★8,138 rev

Passoa Passion Fruit Liqueur 1 L

Passoa£15.074.7★263 rev

Apollo Passion Fruit Liqueur for Passionfruit Cocktails & Pornstar Martini Artisan Real Fruit Flavoured Liquor 17% Alcohol Drink Classic Cocktail Ingredient & Natural Flavour for Home Bar 70cl

Apollo£9.434.6★308 rev

Newest

by launch date

Apollo Passion Fruit Liqueur for Passionfruit Cocktails & Pornstar Martini Artisan Real Fruit Flavoured Liquor 17% Alcohol Drink Classic Cocktail Ingredient & Natural Flavour for Home Bar 70cl

Apollo£9.43308 rev

4y ago

Passoa Passion Fruit Liqueur 1 L

Passoa£15.07263 rev

13y ago

Passoã Passion Fruit Liqueur 70cl

Passoa£9.518,138 rev

15y ago

What buyers say about passion fruit liqueur

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Delicious”

Flavor25%

“Nice flavour”

Alcohol Flavor19%

“Perfect for cocktails”

Ingredients-Overall13%

“Essential Ingredient”

Sweetness13%

“The flavour is juicy and tropical, often balanced with a pleasant tartness that keeps it from being cloyingly sweet”

Value For Money6%

“Reasonably priced too”

Common questions

Is passion fruit liqueur profitable to sell on Amazon United Kingdom?: The niche generates £123K/yr across 3 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (33/100).
How competitive is the passion fruit liqueur niche?: 2 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the passion fruit liqueur niche?: Listings span £9.43–£15.07; the average listing price is £11.34 (sweet spot $15–$100). The average incumbent carries 2,903 reviews — the moat a new listing must climb.