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Passion Fruit Liqueur

Fail

The top 5 products take 100% of clicks, so Passion Fruit Liqueur is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£123K/yr73K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 44 sellers

Flapen Score

Passion Fruit Liqueur against its category

The dotted line is the Grocery average. Past it, Passion Fruit Liqueur is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passion Fruit Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Passion Fruit Liqueur 73K times last year and spent an estimated £123K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
14.9%
Market size, estimated
£123Ka year
Top search term
passoa32K searches a year

02 · Price

A sale here is worth £11.34.

Listings sell for £11.34 on average, from £9.43 to £15.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At £11.34 that is £34K to £45K a year per listing.

Average price
£11.34under the $15 to $100 sweet spot
Price range
£9.43–£15.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
£34K–£45K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #264 within Beer, Wine & Spirits. It carries 2,903 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#264in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,903per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£31K£61K£92K£123K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Passoa95%
  • Apollo5%

Demand

Passion Fruit Liqueur search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Passion Fruit Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passoa32K/yr
  • passoa passion fruit liqueur16K/yr
  • passion fruit liqueur17K/yr
  • pasoa6K/yr
  • passionfruit liqueur3K/yr

Reviews and returns

What reviews say buyers love and hate about Passion Fruit Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Taste-Overall25%

Delicious

Flavor25%

Nice flavour

has a good strong passionfruit flavour which is superior to the original branded version

Flavour is lovely she says

Alcohol Flavor19%

Perfect for cocktails

This works brilliantly in Cocktails especially P#star Martini

Ingredients-Overall13%

Essential Ingredient

Sweetness13%

The flavour is juicy and tropical, often balanced with a pleasant tartness that keeps it from being cloyingly sweet

Very sweet

FAQ

Common Passion Fruit Liqueur questions

Answered from the same tracked data.