passion fruit juice
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,984.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Price range
Okay£6.67–£19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£152K£152K/yr · 139K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, passion fruit juice is a £152K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
passion fruit juice market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £209K–£261K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #5,122
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 3.2%
- Avg brand age
- 61 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
72
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Finest Call36%
- LITTLE MIXERS31%
- Funkin16%
- Monin8%
- Reàl Infused Exotics5%
- Passoa3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top passion fruit juice search terms
- passion fruit puree90K/yr
- funkin passion fruit puree15K/yr
- passionfruit puree14K/yr
- funkin puree5K/yr
- passion fruit pulp4K/yr
- passion fruit puree for cocktails6K/yr
- passionfruit puree for cocktails6K/yr
Top passion fruit juice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Finest Call Passion Fruit Puree | 1 Litre Bottle | Cocktail Ingredient
Finest Call£8.384.6★1,186 rev
Little Mixers Passion Fruit Purée (1kg)
LITTLE MIXERS£10.074.6★98 rev
Little Mixers Passion Fruit Purée (0.5kg)
LITTLE MIXERS£8.254.1★15 rev
FUNKIN Passion Fruit Puree Cocktail Mixer | Made with Real Passionfruit | Fresh Fruit Puree for Professional Cocktails Smoothies & Desserts | 0% ABV | Resealable Pouch | 1kg Pack of 1
Funkin£10.194.6★7,617 rev
Reàl Syrup | Passion Fruit Puree Infused Fruit Syrup | Made with Passion Fruit | 500ml |Natural Ingredients| Cocktails Baking Smoothies Mixing Drinks Desserts Cooking
Reàl Infused Exotics£6.674.6★160 rev
Newest
by launch dateLittle Mixers Passion Fruit Purée (0.5kg)
LITTLE MIXERS£8.2515 rev
Little Mixers Passion Fruit Purée (1kg)
LITTLE MIXERS£10.0798 rev
FUNKIN Strawberry Puree Cocktail Mixer | Made with Real Fruit | Fresh Fruit Puree for Professional Cocktails Smoothies & Desserts | 0% ABV | Resealable Pouch | 1kg Pack of 1
Funkin£11.01675 rev
1 kg Cocktail Mixing Drink Puree Passion Fruit Commercial Restaurant Club Pub Bar by Funkin
Funkin£19.811 rev
Reàl Syrup | Passion Fruit Puree Infused Fruit Syrup | Made with Passion Fruit | 500ml |Natural Ingredients| Cocktails Baking Smoothies Mixing Drinks Desserts Cooking
Reàl Infused Exotics£6.67160 rev
Trending
90-day click momentumLittle Mixers Passion Fruit Purée (0.5kg)
LITTLE MIXERS£8.254.1★
1 kg Cocktail Mixing Drink Puree Passion Fruit Commercial Restaurant Club Pub Bar by Funkin
Funkin£19.815.0★
FUNKIN Strawberry Puree Cocktail Mixer | Made with Real Fruit | Fresh Fruit Puree for Professional Cocktails Smoothies & Desserts | 0% ABV | Resealable Pouch | 1kg Pack of 1
Funkin£11.014.5★
Little Mixers Passion Fruit Purée (1kg)
LITTLE MIXERS£10.074.6★
FUNKIN Pure Pour Lime Puree Cocktail Mixer | Made with Real Fruit | Fresh Fruit Puree for Professional Cocktails Smoothies & Desserts | 0% ABV | Resealable Pouch | 1kg Pack of 1
Funkin£8.284.5★
What buyers say about passion fruit juice
What buyers praise and complain about, mined from review topics.What buyers love
“Good Taste”
“Great for cocktails”
“The flavour is strong enough that you dont need much of it to have an effect though”
“good product as described by seller”
“Still, it's one of the cheapest options on Amazon”
“Very sweet”
“lasts longer than others on the market”
“easy to open”
“Great for making ice cream, possets, cakes etc”
“Great consistency and tasteful”
What buyers complain about
“Not very sweet”
“expensive”
“I didnt like the flavour”
“I wasnt comfortable using a food product with contamination around the seal”
“Poor quality”
“Not really puree which always makes me think of thick spoonable”
“Quite watery, a bit sour, and the value is muddy”
“My only issue was the bottle was too small haha”
“It also doesnt have seeds”
“Its not abundant in colour”
Common questions
- Is passion fruit juice profitable to sell on Amazon United Kingdom?
- The niche generates £152K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the passion fruit juice niche?
- 6 brands and 72 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in passion fruit juice?
- Top complaints mined from reviews: Sweetness, Value For Money, Flavor. The return rate is 0.2%.
- When does demand for passion fruit juice peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the passion fruit juice niche?
- Listings span £6.67–£19.81; the average listing price is £10.43 (sweet spot $15–$100). The average incumbent carries 1,985 reviews — the moat a new listing must climb.