Passion Flower
FailShoppers spend an estimated $39K a year here, so Passion Flower is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £39K/yr42K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 28 sellers
Flapen Score
Passion Flower against its category
The dotted line is the Grocery average. Past it, Passion Flower is stronger. Inside it, weaker.
Market
The Passion Flower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Passion Flower 42K times last year and spent an estimated £39K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £39Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- passion flower16K searches a year
02 · Price
A sale here is worth £10.71.
Listings sell for £10.71 on average, from £4.74 to £19.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.71 that is £1K to £3K a year per listing.
- Average price
- £10.71under the $15 to $100 sweet spot
- Price range
- £4.74–£19.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #800 within Tea. It carries 302 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 64%
- Out of stock, average day
- 3.9%
- Average rank
- #800in Tea
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 302per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Passion Flower products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Schwabe Pharma - RelaxHerb - Passion Flower Extract 425g - Traditionally Used for the Relief of Low Mood - Traditional Herbal Medicinal Product - 30 Tablets
- Price
- £8.32
- Rating
- 4.3/5
- Reviews
- 573
- Age
- 17y ago

Passionflower (Passiflora incarnata) herb with Flowers Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement - Vegan
- Price
- £12.84
- Rating
- 4.4/5
- Reviews
- 1,509
- Age
- 6y ago

A.Vogel Passiflora Complex 30 Tablets | Supports Relaxation | Extracts of Passion Flower Lemon Balm Magnesium for Nervous System & Zinc to Protect Cells from Oxidative Stress
- Price
- £11.56
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 5y ago

A.Vogel Passiflora Complex Drops - with Passion Flower Extract - 50ml
- Price
- £11.50
- Rating
- 4.4/5
- Reviews
- 464
- Age
- 16y ago

A.Vogel Relax Spray Passiflora Complex | Passiflora Supports Relaxation | Extracts of Passion Flower Lemon Balm & Zinc which Protects Cells from Oxidative Stress | 20ml
- Price
- £11.08
- Rating
- 4.2/5
- Reviews
- 169
- Age
- 5y ago
Trending
estimated 90-day click momentum
GardenersDream Passiflora Damsels Delight Plant in Pot - Evergreen Climber with Passion Flowers - Garden Ready Outdoor Plant for Containers Walls Trellises and Fences (9cm Pot 20-30cm)
- Price
- £11.52
- Rating
- 3.9/5
- Reviews
- 103
- Age
- 5y ago

Passiflora Beervelde Passion Flower Garden Climber Climbing Semi Evergreen Purple Flowering Outdoor Plant in Pot (9cm Pot 20-30cm)
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3y ago

Carbeth Plants 2 x Passiflora Damsels Delight in 9cm Pots - Passion Flower
- Price
- £14.95
- Rating
- 3.2/5
- Reviews
- 42
- Age
- 5y ago

Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago

Passion Flower Seeds RHS Award of Garden Merit Fast Growing Exotic Flower Half Hardy Perennial for Your Beautiful Garden
- Price
- £4.74
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 9mo ago
Newest
by launch date
Passion Flower Nutrient Solution - Helps Sleep Maintains Good Skin Condition- Sleep Aid Achieve Good State of Mind Improves Sleep Drops Promote the Release of Hormones
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 6mo ago

Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 6mo ago

Carbeth Plants Passiflora Climbing Plant in 9cm Pot - Hardy Passion Flower - Semi Evergreen Garden Perennial - Ideal for Growing on Walls Fences & Trellis (1 Purple Haze)
- Price
- £9.97
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 7mo ago

Passion Flower Seeds RHS Award of Garden Merit Fast Growing Exotic Flower Half Hardy Perennial for Your Beautiful Garden
- Price
- £4.74
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 9mo ago

Lowhill Valley Passion Flower Herb cut herb 100% Pure Passiflora Incarnata for Herbal Tea Non-GMO Natural Hand-Packed Embrace the Power of Nature 50g
- Price
- £6.83
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
28
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 95%
Open market
16%
- A.Vogel26%
- Naturalma22%
- Schwabe16%
- GardenersDream13%
- Origeens4%
- LIXINGLY3%
- Open — no brand owns it (9 brands, 16%)
Demand
Passion Flower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Passion Flower search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- passion flower16K/yr
- passiflora9K/yr
- passionflower5K/yr
- passiflora tablets4K/yr
- passion flower capsules2K/yr
- passion flower plants2K/yr
- passiflora drops2K/yr
- passionflower supplement2K/yr
Reviews and returns
What reviews say buyers love and hate about Passion Flower
We read the reviews and the return reasons for every product selling here.
“I absolutely still cant sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Passion Flower questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









