passion flower
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great301.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.71avg listing price — sweet spot $15–$100
Price range
Okay£4.74–£19.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, passion flower is a £39K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
passion flower market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £32K–£43K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #800
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 68%
- Out of stock
- 3.9%
- Avg brand age
- 49 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
28
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
16%
- A.Vogel26%
- Naturalma22%
- Schwabe16%
- GardenersDream13%
- Origeens4%
- LIXINGLY3%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top passion flower search terms
- passion flower16K/yr
- passiflora9K/yr
- passionflower5K/yr
- passiflora tablets4K/yr
- passion flower capsules2K/yr
- passion flower plants2K/yr
- passiflora drops2K/yr
- passionflower supplement2K/yr
Top passion flower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwabe Pharma - RelaxHerb - Passion Flower Extract 425g - Traditionally Used for the Relief of Low Mood - Traditional Herbal Medicinal Product - 30 Tablets
Schwabe£8.324.3★573 rev
Passionflower (Passiflora incarnata) herb with Flowers Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement - Vegan
Naturalma£12.844.4★1,509 rev
A.Vogel Passiflora Complex 30 Tablets | Supports Relaxation | Extracts of Passion Flower Lemon Balm Magnesium for Nervous System & Zinc to Protect Cells from Oxidative Stress
A.Vogel£11.564.4★243 rev
A.Vogel Passiflora Complex Drops - with Passion Flower Extract - 50ml
A.Vogel£11.504.4★464 rev
A.Vogel Relax Spray Passiflora Complex | Passiflora Supports Relaxation | Extracts of Passion Flower Lemon Balm & Zinc which Protects Cells from Oxidative Stress | 20ml
A.Vogel£11.084.2★169 rev
Newest
by launch date
Passion Flower Nutrient Solution - Helps Sleep Maintains Good Skin Condition- Sleep Aid Achieve Good State of Mind Improves Sleep Drops Promote the Release of Hormones
LIXINGLY£6.945 rev
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.89376 rev
Carbeth Plants Passiflora Climbing Plant in 9cm Pot - Hardy Passion Flower - Semi Evergreen Garden Perennial - Ideal for Growing on Walls Fences & Trellis (1 Purple Haze)
Carbeth Plants£9.979 rev
Passion Flower Seeds RHS Award of Garden Merit Fast Growing Exotic Flower Half Hardy Perennial for Your Beautiful Garden
The Seed Shed£4.744 rev
Lowhill Valley Passion Flower Herb cut herb 100% Pure Passiflora Incarnata for Herbal Tea Non-GMO Natural Hand-Packed Embrace the Power of Nature 50g
Lowhill Valley£6.839 rev
Trending
90-day click momentum
GardenersDream Passiflora Damsels Delight Plant in Pot - Evergreen Climber with Passion Flowers - Garden Ready Outdoor Plant for Containers Walls Trellises and Fences (9cm Pot 20-30cm)
GardenersDream£11.523.9★
Passiflora Beervelde Passion Flower Garden Climber Climbing Semi Evergreen Purple Flowering Outdoor Plant in Pot (9cm Pot 20-30cm)
GardenersDream£11.094.6★
Carbeth Plants 2 x Passiflora Damsels Delight in 9cm Pots - Passion Flower
Carbeth Plants£14.953.2★
Sleep Oracles Sleep Aid | 600mg Magnesium Glycinate with L-Theanine Passionflower & Valerian Root Relaxation & Sleep Support Blend | Vegan & Gluten Free Night-Time Supplement for Adults | 60 Capsules
Sleep Oracles£9.894.5★
Passion Flower Seeds RHS Award of Garden Merit Fast Growing Exotic Flower Half Hardy Perennial for Your Beautiful Garden
The Seed Shed£4.743.9★
What buyers say about passion flower
What buyers praise and complain about, mined from review topics.What buyers love
“Restful sleep”
“The capsules are high quality”
“Growing well”
“Worth every penny”
“works better than expected”
“It helped me relax”
“Great results”
“Effective”
“Its helped me feel more relaxed”
“its simple to use”
What buyers complain about
“I absolutely still cant sleep”
“didnt get any results”
“Not alive plant”
“small”
“died completely within a couple of months”
“A bit pricey”
“Plant looked very dry”
“I believe the product description may be inaccurate”
“Taste is terrible”
“They are too big and chalky and I struggle to swallow them, even when cut up, due to the chalky texture”
Top return reasons
Common questions
- Is passion flower profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the passion flower niche?
- 15 brands and 28 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in passion flower?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Plant Growth. The return rate is 0.0%.
- When does demand for passion flower peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the passion flower niche?
- Listings span £4.74–£19.15; the average listing price is £10.71 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.