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Passion Flower

Fail

Shoppers spend only $39K a year here, so Passion Flower is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£39K/yr42K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
58%top-5 click share · 15 brands · 28 sellers

Flapen Score

Passion Flower against its category

The dotted line is the Grocery average. Past it, Passion Flower is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passion Flower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Passion Flower 42K times last year and spent an estimated £39K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
8.9%
Market size, estimated
£39Ka year
Peak month
March1.6× the quietest month
Top search term
passion flower16K searches a year

02 · Price

A sale here is worth £10.71.

Listings sell for £10.71 on average, from £4.74 to £19.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.71 that is £1K to £3K a year per listing.

Average price
£10.71under the $15 to $100 sweet spot
Price range
£4.74–£19.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #800 within Tea. It carries 302 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
64%
Out of stock, average day
3.9%
Average rank
#800in Tea
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
302per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Passion Flower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

28

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

16%

  • A.Vogel26%
  • Naturalma22%
  • Schwabe16%
  • GardenersDream13%
  • Origeens4%
  • LIXINGLY3%
  • Open — no brand owns it (9 brands, 16%)

Demand

Passion Flower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Passion Flower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passion flower16K/yr
  • passiflora9K/yr
  • passionflower5K/yr
  • passiflora tablets4K/yr
  • passion flower capsules2K/yr
  • passion flower plants2K/yr
  • passiflora drops2K/yr
  • passionflower supplement2K/yr

Reviews and returns

What reviews say buyers love and hate about Passion Flower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality27%+2.64

I absolutely still cant sleep

Doesnt work, has made no difference to my inability to sleep

I was unable to get adequate sleep time for the past months

Functionality-Overall16%−0.22

didnt get any results

Didn't work for me

which doesnt work well for everyone

Plant Growth5%−0.04

Not alive plant

doesnt seem to be growing

Plants havnt grown

Size-Overall4%−0.05

small

The capsules are small

It is still a small plant

Durability4%−0.06

died completely within a couple of months

Didn't last

Didn't live long

Love

Sleep Quality40%+2.64

Restful sleep

Helps with sleep

Helps me sleep

Quality-Overall14%+0.75

The capsules are high quality

Excellent product

Good quality

Plant Growth6%−0.04

Growing well

Healthy germination and a promising start

Healthy plants

Value For Money6%

Worth every penny

Great product and great price

Good value for money

Advertised Vs Actual Product3%−0.01

works better than expected

So far, they've worked exactly as I hoped

Just what I wanted

Return

0.0% Return rate 0% Fixable by listing

Plant Growth100%▁▁█▁▁▁

Not alive plant

doesnt seem to be growing

Plants havnt grown

FAQ

Common Passion Flower questions

Answered from the same tracked data.