Passata
FailThe top 5 brands take 100% of clicks, so Passata is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £114K/yr171K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 30 sellers
Flapen Score
Passata against its category
The dotted line is the Grocery average. Past it, Passata is stronger. Inside it, weaker.
Market
The Passata market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Passata 171K times last year and spent an estimated £114K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 37.0% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 37.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 37.0%
- Market size, estimated
- £114Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- passata119K searches a year
02 · Price
A sale here is worth £1.81.
Listings sell for £1.81 on average, from £0.54 to £6.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £1.81 that is £14K to £18K a year per listing.
- Average price
- £1.81under the $15 to $100 sweet spot
- Price range
- £0.54–£6.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Condiments & Sauces. It carries 1,068 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #168in Condiments & Sauces
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,068per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Passata products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Passata 500g
- Price
- £0.66
- Rating
- 4.6/5
- Reviews
- 3,060
- Age
- 9y ago

by Amazon Passata 500g
- Price
- £0.54
- Rating
- 4.6/5
- Reviews
- 2,662
- Age
- 5y ago

Napolina Sieved Tomatoes Passata 690g
- Price
- £1.45
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 7y ago

Morrisons Passata with Onion & Garlic 390g
- Price
- £0.91
- Rating
- 4.5/5
- Reviews
- 690
- Age
- 7y ago

Mutti Passata di Pomodoro 400g
- Price
- £1.83
- Rating
- 4.9/5
- Reviews
- 219
- Age
- 8y ago
Trending
estimated 90-day click momentum
Napolina Tomato Passata 500G
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 2y ago

by Amazon Passata 500g
- Price
- £0.54
- Rating
- 4.6/5
- Reviews
- 2,662
- Age
- 5y ago

Morrisons Passata with Onion & Garlic 390g
- Price
- £0.91
- Rating
- 4.5/5
- Reviews
- 690
- Age
- 7y ago

Morrisons Passata 500g
- Price
- £0.66
- Rating
- 4.6/5
- Reviews
- 3,060
- Age
- 9y ago

Napolina Tomato Passata 500 g (Pack of 1)
- Price
- £1.38
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 10y ago
Newest
by launch date
Napolina Tomato Passata 500G
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 2y ago

by Amazon Tomato Passata 500g Pack of 12
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 2,662
- Age
- 4y ago

by Amazon Passata 500g
- Price
- £0.54
- Rating
- 4.6/5
- Reviews
- 2,662
- Age
- 5y ago

Morrisons Passata with Basil 390g
- Price
- £0.91
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 6y ago

Morrisons Passata with Onion & Garlic 390g
- Price
- £0.91
- Rating
- 4.5/5
- Reviews
- 690
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Morrisons50%
- by Amazon29%
- Napolina13%
- Mutti5%
- Mr Organic3%
Demand
Passata search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Passata search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- passata119K/yr
- tomato passata40K/yr
- pasata10K/yr
- pasatta2K/yr
Reviews and returns
What reviews say buyers love and hate about Passata
We read the reviews and the return reasons for every product selling here.
“twice as expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Passata questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









