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Passata

Fail

The top 5 brands take 100% of clicks, so Passata is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£114K/yr171K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
85%top-5 click share · 5 brands · 30 sellers

Flapen Score

Passata against its category

The dotted line is the Grocery average. Past it, Passata is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Passata market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Passata 171K times last year and spent an estimated £114K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

37.0% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 37.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
37.0%
Market size, estimated
£114Ka year
Peak month
January1.5× the quietest month
Top search term
passata119K searches a year

02 · Price

A sale here is worth £1.81.

Listings sell for £1.81 on average, from £0.54 to £6.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £1.81 that is £14K to £18K a year per listing.

Average price
£1.81under the $15 to $100 sweet spot
Price range
£0.54–£6.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Condiments & Sauces. It carries 1,068 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#168in Condiments & Sauces
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,068per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Morrisons50%
  • by Amazon29%
  • Napolina13%
  • Mutti5%
  • Mr Organic3%

Demand

Passata search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Passata search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • passata119K/yr
  • tomato passata40K/yr
  • pasata10K/yr
  • pasatta2K/yr

Reviews and returns

What reviews say buyers love and hate about Passata

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.06

twice as expensive

More expensive than some

Quality-Overall11%−0.02

Not the best

Taste-Overall11%+2.11

didnt particularly like the flavour

Flavor11%−0.20

didnt particularly like the flavour

Love

Taste-Overall27%+2.11

Great value for money sauce tasted amazing very fresh tasting ideal for pastas lasagnes etc

good taste

It's thck, tomato-ee and tasty

Value For Money23%+0.06

Worth buying

Excellent value for money

Great price

Quality-Overall14%−0.02

Decent quality

Good product

Great product, highly recommended

Cooking Instructions9%+0.43

so I can season it myself depending on the recipe

Nice for cooking

Great item for cooking

Thickness5%+0.72

thick

thick well done amazon

It is thick and extremely tasty

FAQ

Common Passata questions

Answered from the same tracked data.