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Party Bag Sweets

Maybe

Returns run at only 0.1% of orders. But prices span $1.03–$18.29, mostly outside the sweet spot, so Party Bag Sweets is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£176K/yr251K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
54%top-5 click share · 21 brands · 88 sellers

Flapen Score

Party Bag Sweets against its category

The dotted line is the Grocery average. Past it, Party Bag Sweets is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Bag Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party Bag Sweets 251K times last year and spent an estimated £176K. The top 5 brands take 78% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
9.9%
Market size, estimated
£176Ka year
Top search term
party bag sweets64K searches a year

02 · Price

A sale here is worth £7.05.

Listings sell for £7.05 on average, from £1.03 to £18.29. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.05 that is £4K to £5K a year per listing.

Average price
£7.05under the $15 to $100 sweet spot
Price range
£1.03–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #22 within Confectionery. It carries 331 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
94%
Out of stock, average day
1.7%
Average rank
#22in Confectionery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
331per listing
Listings tracked
36

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Party Bag Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

88

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 84%

Open market

20%

  • Swizzels37%
  • Push Pop22%
  • HARIBO13%
  • Skittles4%
  • Calum's Mixes2%
  • Bazooka Candy Brands2%

Demand

Party Bag Sweets search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Party Bag Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party bag sweets64K/yr
  • sweets multipack42K/yr
  • push pops25K/yr
  • party bag sweets for kids19K/yr
  • push pop17K/yr
  • sweets party bag fillers9K/yr
  • pinata sweets8K/yr
  • party sweets for kids party bags11K/yr
  • candies party pack size7K/yr
  • mini sweets for party bags9K/yr

Reviews and returns

What reviews say buyers love and hate about Party Bag Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+1.03

Terrible for the price

Overpriced and disappointing

Expensive

Size-Overall12%−0.07

Big and little kids trwat

Small

Was disappointed at how small the tub was

Advertised Vs Actual Product11%−0.07

Not as advertised

Misleading pictures

Misleading

Taste-Overall8%+0.69

They taste wrong

they are very weak tasting

Taste strange and wrong

Quality-Overall6%

not the best

Bad Quality

Goof overall varieties

Love

Value For Money28%+1.03

Money well spent

Decent price

Great value

Sweetness18%+1.50

Lovely selection of sweets

Lovely sweets

Lovely box of sweets

Taste-Overall11%+0.69

Great taste

The flavours are tasty

The sweets taste nice

Quality-Overall8%

Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy

Good variety

Good quality

Gifting Purpose6%+0.37

Great gift

Ideal gift

Perfect for gifting or sharing

Return

0.1% Return rate 14% Fixable by listing

Quality-Overall39%█▅▇▃▅▆

not the best

Bad Quality

Goof overall varieties

Leak-Proof17%▇▇▄▇█▃
Size-Overall11%▁▂▄▁▄█

Big and little kids trwat

Small

Was disappointed at how small the tub was

Value For Money8%▃▆▅▁▁█

Terrible for the price

Overpriced and disappointing

Expensive

Certifications5%▁▁▁█▁▁

FAQ

Common Party Bag Sweets questions

Answered from the same tracked data.