party
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Growth
Great+61.2%90-day search growth — must beat 0% to launch
Review moat
Good1,359.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.28–£21.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.20avg listing price — sweet spot $15–$100
Market size
Bad£81K£81K/yr · 372K searches
According to Flapen's Amazon United Kingdom niche tracking, party is a £81K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
party market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £66K–£82K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 3.8%
- Avg brand age
- 30 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
115
Top-5 brand share
38%
Top 20: 77%
Top-5 click share
33%
Top 20: 70%
Open market
58%
- Vicloon13%
- ZERODECO8%
- FETETIJD7%
- Rotupap6%
- DOJoykey5%
- JOYIN4%
Demand
Weekly Amazon search volume, last 25 weeks — +61.2% search growth over the last 90 days.Top party search terms
- party176K/yr
- garden party decorations46K/yr
- party supplies35K/yr
- paper decorations39K/yr
- outdoor party decorations14K/yr
- hanging decorations31K/yr
- paper party decorations12K/yr
- celebration decorations6K/yr
- hanging birthday decorations4K/yr
- birthday ceiling decorations5K/yr
Top party products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
Vicloon£5.114.3★7,536 rev
26 Feet Reflective Star Paper Garland - Sparkling Star Bunting Banner Hanging Decoration Sparkling Bunting Banner - for Birthday Holiday Wedding Anniversary Theme Party Supplies (gold)
Rotupap£3.844.3★202 rev
ZERODECO Party Decorations 41 Pcs Multicoloured Papar Fans Pompoms Garlands String Tissue Paper Tassel for Fiesta Mexican Theme Cinco De Mayo Coco Carnivals Festivals Birthday Party
ZERODECO£10.444.4★951 rev
FETETIJD Sage Green and Dusty Pink Party Decorations Green & Pink Party Decor Sage Tissue Pom Poms Paper Lanterns Beige Paper Fans for Women Girls Birthday Wedding Bridal Baby Shower Party Decor
FETETIJD£13.044.6★230 rev
JOYIN 71 cm Inflatable Palm Tree Cooler Beach Party Decorations inflatable pool bar for Pool Party Supplies Garden Party Accessories Luau and Hawaiian Party Essentials for Outdoor Summer Events
JOYIN£12.194.2★3,966 rev
Newest
by launch date
SUNBEAUTY Wildflowers Garland Paper Flower Garlands Spring Garden Party Decoration Daisy Wildflower Banner Butterfly Decor for Baby Shower Birthday Tea Supplies
SUNBEAUTY£9.90664 rev
Garden Outdoor Lights Mains Powered - Festoon Light String LED 100ft 30M Outside Lighting Waterproof Bulb Patio Gazebo Party Pergola Wedding Backyard Porch Yard Terrace Electric Festival Connectable
Warlisou£21.63874 rev
100 Glow Sticks Party Packs Adult Glow Sticks with Connectors to Make Glow Necklaces Glow Bracelets Adults Neon Glow Stick for Adults Suitable for Dance Wedding or Party
Famvida£5.03179 rev
FETETIJD Sage Green and Dusty Pink Party Decorations Green & Pink Party Decor Sage Tissue Pom Poms Paper Lanterns Beige Paper Fans for Women Girls Birthday Wedding Bridal Baby Shower Party Decor
FETETIJD£13.04230 rev
Naler 33Pcs Paper Party Decorations Set
Naler£8.6419 rev
Trending
90-day click momentum
DOJoykey 328ft/100M Bunting Banner Reusable Nylon Fabric Pennant Bunting with 200pcs Triangle Flags for Mothers Day Home Outdoor Garden Birthday Wedding National Day Party Decoration
DOJoykey£4.934.4★
Orifinter 45.9ft Fabric Bunting 46 Flags Vintage Bunting Banner + Drawstring Bag Mothers Day Bunting Flags Reusable Floral Bunting for Easter Afternoon Tea Outdoor Birthday Garden Party
Orifinter£7.874.4★
Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
Vicloon£5.114.3★
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
Eocolz£14.444.6★
JOYIN 71 cm Inflatable Palm Tree Cooler Beach Party Decorations inflatable pool bar for Pool Party Supplies Garden Party Accessories Luau and Hawaiian Party Essentials for Outdoor Summer Events
JOYIN£12.194.2★
What buyers say about party
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“Really bright”
“They are good quality cups and I'm pleased”
“Great colours”
“Family fun”
“Good size”
“Works exactually as advertised”
“the remote control works really well”
“Easy to assemble”
“Great tub of sweets the kids enjoyed them”
What buyers complain about
“Poor quality”
“Fishy smell”
“Very long”
“Stopped working after a very short time”
“doesnt do anything”
“Light isn't very bright at all”
“Very misleading”
“Overpriced and disappointing”
“Elastics broke”
“The water turned a disgusting brown”
Top return reasons
Common questions
- Is party profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 49 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the party niche?
- 43 brands and 115 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in party?
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.6%.
- What does it cost to enter the party niche?
- Listings span £1.28–£21.63; the average listing price is £8.20 (sweet spot $15–$100). The average incumbent carries 1,359 reviews — the moat a new listing must climb.