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Party

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $81K a year here, so Party is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£81K/yr372K searches / yr
90-day growth
+61.2%search demand this quarter
Competition
33%top-5 click share · 43 brands · 115 sellers

Flapen Score

Party against its category

The dotted line is the Grocery average. Past it, Party is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Party 372K times last year and spent an estimated £81K. The top 5 brands take 38% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
+61.2%
Conversion, latest week
2.6%
Market size, estimated
£81Ka year
Top search term
party176K searches a year

02 · Price

A sale here is worth £8.20.

Listings sell for £8.20 on average, from £1.28 to £21.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £8.20 that is £0 to £820 a year per listing.

Average price
£8.20under the $15 to $100 sweet spot
Price range
£1.28–£21.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£820
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #120 within Confectionery. It carries 1,359 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#120in Confectionery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,359per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

115

Top-5 brand share

38%

Top 20: 77%

Top-5 click share

33%

Top 20: 70%

Open market

58%

  • Vicloon13%
  • ZERODECO8%
  • FETETIJD7%
  • Rotupap6%
  • DOJoykey5%
  • JOYIN4%

Demand

Party search demand

Weekly searches over the year. Pick a range.

10K6KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party176K/yr
  • garden party decorations46K/yr
  • party supplies35K/yr
  • paper decorations39K/yr
  • outdoor party decorations14K/yr
  • hanging decorations31K/yr
  • paper party decorations12K/yr
  • celebration decorations6K/yr
  • hanging birthday decorations4K/yr
  • birthday ceiling decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about Party

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.03

Poor quality

Extremely poor quality hardly any of the lights work

Threw then in the bin today bad quality they are shredding

Smell10%−0.11

Fishy smell

smells like fish

Terrible smell

Size-Overall10%−0.01

Very long

Too small

very short

Durability9%−0.08

Stopped working after a very short time

started to fray after a couple of days

broke

Functionality-Overall7%−0.08

doesnt do anything

Did not work

Other set didnt work at all

Love

Value For Money17%+1.45

Great value for money

Good Value

Excellent value

Brightness/Shine/Glow15%+0.49

Really bright

glow so bright

bright lights

Quality-Overall15%−0.03

They are good quality cups and I'm pleased

Good variety

Excellent product

Color8%+0.67

Great colours

Colours are bright

Lovely colours

Fun/Entertainment Experience5%+0.41

Family fun

Good fun

Great fun especially for kids

Return

0.6% Return rate 41% Fixable by listing

Size-Overall22%▅▆▆▆▅█

Very long

Too small

very short

Functionality-Overall12%█▅▇█▇▆

doesnt do anything

Did not work

Other set didnt work at all

Quality-Overall10%██▄▆▅▆

Poor quality

Extremely poor quality hardly any of the lights work

Threw then in the bin today bad quality they are shredding

Brightness/Shine/Glow7%▆▇▆██▆

Light isn't very bright at all

not very bright

Not as bright as shown

Defective Material/Parts7%▆▇██▆▆

FAQ

Common Party questions

Answered from the same tracked data.