Party
Party shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Party profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Party is a £81K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 59/100.
Party: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +61.2% over the last 90 days and 2.6% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 38% of demand, so 62% of the market is open.
62%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top Party products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 9y ago
26 Feet Reflective Star Paper Garland - Sparkling Star Bunting Banner Hanging Decoration Sparkling Bunting Banner - for Birthday Holiday Wedding Anniversary Theme Party Supplies (gold)
- Price
- £3.84
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 2y ago
ZERODECO Party Decorations 41 Pcs Multicoloured Papar Fans Pompoms Garlands String Tissue Paper Tassel for Fiesta Mexican Theme Cinco De Mayo Coco Carnivals Festivals Birthday Party
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 3y ago
FETETIJD Sage Green and Dusty Pink Party Decorations Green & Pink Party Decor Sage Tissue Pom Poms Paper Lanterns Beige Paper Fans for Women Girls Birthday Wedding Bridal Baby Shower Party Decor
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 1y ago
JOYIN 71 cm Inflatable Palm Tree Cooler Beach Party Decorations inflatable pool bar for Pool Party Supplies Garden Party Accessories Luau and Hawaiian Party Essentials for Outdoor Summer Events
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 3,966
- Age
- 3y ago
Trending
90-day click momentum
DOJoykey 328ft/100M Bunting Banner Reusable Nylon Fabric Pennant Bunting with 200pcs Triangle Flags for Mothers Day Home Outdoor Garden Birthday Wedding National Day Party Decoration
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 875
- Age
- 3y ago
Orifinter 45.9ft Fabric Bunting 46 Flags Vintage Bunting Banner + Drawstring Bag Mothers Day Bunting Flags Reusable Floral Bunting for Easter Afternoon Tea Outdoor Birthday Garden Party
- Price
- £7.87
- Rating
- 4.4/5
- Reviews
- 896
- Age
- 4y ago
Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 9y ago
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
- Price
- £14.44
- Rating
- 4.6/5
- Reviews
- 2,566
- Age
- 7y ago
JOYIN 71 cm Inflatable Palm Tree Cooler Beach Party Decorations inflatable pool bar for Pool Party Supplies Garden Party Accessories Luau and Hawaiian Party Essentials for Outdoor Summer Events
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 3,966
- Age
- 3y ago
Newest
by launch date
SUNBEAUTY Wildflowers Garland Paper Flower Garlands Spring Garden Party Decoration Daisy Wildflower Banner Butterfly Decor for Baby Shower Birthday Tea Supplies
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 1y ago
Garden Outdoor Lights Mains Powered - Festoon Light String LED 100ft 30M Outside Lighting Waterproof Bulb Patio Gazebo Party Pergola Wedding Backyard Porch Yard Terrace Electric Festival Connectable
- Price
- £21.63
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 1y ago
100 Glow Sticks Party Packs Adult Glow Sticks with Connectors to Make Glow Necklaces Glow Bracelets Adults Neon Glow Stick for Adults Suitable for Dance Wedding or Party
- Price
- £5.03
- Rating
- 4.0/5
- Reviews
- 179
- Age
- 1y ago
FETETIJD Sage Green and Dusty Pink Party Decorations Green & Pink Party Decor Sage Tissue Pom Poms Paper Lanterns Beige Paper Fans for Women Girls Birthday Wedding Bridal Baby Shower Party Decor
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 1y ago
Naler 33Pcs Paper Party Decorations Set
- Price
- £8.64
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
43 falling
Sellers
115
Top-5 brand share
38%
Top 20: 77%
Top-5 click share
33%
Top 20: 70%
Open market
58%
- Vicloon13%
- ZERODECO8%
- FETETIJD7%
- Rotupap6%
- DOJoykey5%
- JOYIN4%
Party demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Party search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- party176K/yr
- garden party decorations46K/yr
- party supplies35K/yr
- paper decorations39K/yr
- outdoor party decorations14K/yr
- hanging decorations31K/yr
- paper party decorations12K/yr
- celebration decorations6K/yr
- hanging birthday decorations4K/yr
- birthday ceiling decorations5K/yr
What reviews say buyers love and hate about Party
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Great value for money”
“Really bright”
“They are good quality cups and I'm pleased”
“Great colours”
“Family fun”
What buyers complain about
66% of reviews“Poor quality”
“Fishy smell”
“Very long”
“Stopped working after a very short time”
“doesnt do anything”
Party return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Party questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
