Party
MaybeReturns run at only 0.6% of orders. But shoppers spend only $81K a year here, so Party is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £81K/yr372K searches / yr
- 90-day growth
- +61.2%search demand this quarter
- Competition
- 33%top-5 click share · 43 brands · 115 sellers
Flapen Score
Party against its category
The dotted line is the Grocery average. Past it, Party is stronger. Inside it, weaker.
Market
The Party market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Party 372K times last year and spent an estimated £81K. The top 5 brands take 38% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 372K
- Growth, 90 days vs prior 90
- +61.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £81Ka year
- Top search term
- party176K searches a year
02 · Price
A sale here is worth £8.20.
Listings sell for £8.20 on average, from £1.28 to £21.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £8.20 that is £0 to £820 a year per listing.
- Average price
- £8.20under the $15 to $100 sweet spot
- Price range
- £1.28–£21.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£820
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #120 within Confectionery. It carries 1,359 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #120in Confectionery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,359per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Party products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 9y ago

26 Feet Reflective Star Paper Garland - Sparkling Star Bunting Banner Hanging Decoration Sparkling Bunting Banner - for Birthday Holiday Wedding Anniversary Theme Party Supplies (gold)
- Price
- £3.84
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 2y ago

ZERODECO Party Decorations 41 Pcs Multicoloured Papar Fans Pompoms Garlands String Tissue Paper Tassel for Fiesta Mexican Theme Cinco De Mayo Coco Carnivals Festivals Birthday Party
- Price
- £10.44
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 3y ago

FETETIJD Sage Green and Dusty Pink Party Decorations Green & Pink Party Decor Sage Tissue Pom Poms Paper Lanterns Beige Paper Fans for Women Girls Birthday Wedding Bridal Baby Shower Party Decor
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 1y ago

JOYIN 71 cm Inflatable Palm Tree Cooler Beach Party Decorations inflatable pool bar for Pool Party Supplies Garden Party Accessories Luau and Hawaiian Party Essentials for Outdoor Summer Events
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 3,966
- Age
- 3y ago
Trending
90-day click momentum
DOJoykey 328ft/100M Bunting Banner Reusable Nylon Fabric Pennant Bunting with 200pcs Triangle Flags for Mothers Day Home Outdoor Garden Birthday Wedding National Day Party Decoration
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 875
- Age
- 3y ago

Orifinter 45.9ft Fabric Bunting 46 Flags Vintage Bunting Banner + Drawstring Bag Mothers Day Bunting Flags Reusable Floral Bunting for Easter Afternoon Tea Outdoor Birthday Garden Party
- Price
- £7.87
- Rating
- 4.4/5
- Reviews
- 896
- Age
- 4y ago

Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 9y ago

Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
- Price
- £14.44
- Rating
- 4.6/5
- Reviews
- 2,566
- Age
- 7y ago

JOYIN 71 cm Inflatable Palm Tree Cooler Beach Party Decorations inflatable pool bar for Pool Party Supplies Garden Party Accessories Luau and Hawaiian Party Essentials for Outdoor Summer Events
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 3,966
- Age
- 3y ago
Newest
by launch date
SUNBEAUTY Wildflowers Garland Paper Flower Garlands Spring Garden Party Decoration Daisy Wildflower Banner Butterfly Decor for Baby Shower Birthday Tea Supplies
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 1y ago

Garden Outdoor Lights Mains Powered - Festoon Light String LED 100ft 30M Outside Lighting Waterproof Bulb Patio Gazebo Party Pergola Wedding Backyard Porch Yard Terrace Electric Festival Connectable
- Price
- £21.63
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 1y ago

100 Glow Sticks Party Packs Adult Glow Sticks with Connectors to Make Glow Necklaces Glow Bracelets Adults Neon Glow Stick for Adults Suitable for Dance Wedding or Party
- Price
- £5.03
- Rating
- 4.0/5
- Reviews
- 179
- Age
- 1y ago

FETETIJD Sage Green and Dusty Pink Party Decorations Green & Pink Party Decor Sage Tissue Pom Poms Paper Lanterns Beige Paper Fans for Women Girls Birthday Wedding Bridal Baby Shower Party Decor
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 1y ago

Naler 33Pcs Paper Party Decorations Set
- Price
- £8.64
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
115
Top-5 brand share
38%
Top 20: 77%
Top-5 click share
33%
Top 20: 70%
Open market
58%
- Vicloon13%
- ZERODECO8%
- FETETIJD7%
- Rotupap6%
- DOJoykey5%
- JOYIN4%
Demand
Party search demand
Weekly searches over the year. Pick a range.
Search terms
Top Party search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- party176K/yr
- garden party decorations46K/yr
- party supplies35K/yr
- paper decorations39K/yr
- outdoor party decorations14K/yr
- hanging decorations31K/yr
- paper party decorations12K/yr
- celebration decorations6K/yr
- hanging birthday decorations4K/yr
- birthday ceiling decorations5K/yr
Reviews and returns
What reviews say buyers love and hate about Party
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Extremely poor quality hardly any of the lights work
Threw then in the bin today bad quality they are shredding
Fishy smell
smells like fish
Terrible smell
Very long
Too small
very short
Stopped working after a very short time
started to fray after a couple of days
broke
doesnt do anything
Did not work
Other set didnt work at all
Love
Great value for money
Good Value
Excellent value
Really bright
glow so bright
bright lights
They are good quality cups and I'm pleased
Good variety
Excellent product
Great colours
Colours are bright
Lovely colours
Family fun
Good fun
Great fun especially for kids
Return
0.6% Return rate 41% Fixable by listing
Very long
Too small
very short
doesnt do anything
Did not work
Other set didnt work at all
Poor quality
Extremely poor quality hardly any of the lights work
Threw then in the bin today bad quality they are shredding
Light isn't very bright at all
not very bright
Not as bright as shown
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Party questions
Answered from the same tracked data.









