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Parsley

Fail

The top 5 brands take 100% of clicks, so Parsley is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£84K/yr136K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
84%top-5 click share · 3 brands · 43 sellers

Flapen Score

Parsley against its category

The dotted line is the Grocery average. Past it, Parsley is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parsley market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parsley 136K times last year and spent an estimated £84K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

38.0% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 38.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
38.0%
Market size, estimated
£84Ka year
Peak month
January1.3× the quietest month
Top search term
parsley126K searches a year

02 · Price

A sale here is worth £1.63.

Listings sell for £1.63 on average, from £0.53 to £4.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £1.63 that is £7K to £8K a year per listing.

Average price
£1.63under the $15 to $100 sweet spot
Price range
£0.53–£4.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Herbs, Spices & Seasonings. It carries 385 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Herbs, Spices & Seasonings
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Morrisons55%
  • by Amazon36%
  • Schwartz8%

Demand

Parsley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Parsley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parsley126K/yr
  • fresh parsley7K/yr
  • flat leaf parsley2K/yr

Reviews and returns

What reviews say buyers love and hate about Parsley

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled33%−0.13

Not edible, too old

Quality-Overall33%−0.11

Poor quality

Durability7%−0.01

dies before it's been properly used

Love

Freshness36%+2.39

Fresh and tasty

Fresh parselay plant

It came looking fresh and green, with a strong smell

Taste-Overall18%+1.05

Great for soup

Tasty

Lovely tasty parsley

Quality-Overall16%−0.11

Good quality

Good quality, very tasty and I will definitely will buy it again

Quality product

Advertised Vs Actual Product12%+0.66

As described

As expected

Value For Money9%+0.48

Great value

Great price

FAQ

Common Parsley questions

Answered from the same tracked data.