How competitive is the Parmesan Cheese niche on Amazon United Kingdom?

7 brands and 48 sellers compete in Parmesan Cheese on Amazon United Kingdom. The top 5 Parmesan Cheese products take 68% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Parmesan Cheese?

Parmesan Cheese buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Parmesan Cheese niche?

Parmesan Cheese sells for £5.12 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.85–£31.34. The average incumbent carries 507 reviews — the moat a new listing must climb.

Parmesan Cheese

brand-locked demand (top 5 brands take 97% of clicks) — Parmesan Cheese doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Parmesan Cheese profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Parmesan Cheese is a £521K/yr Amazon United Kingdom market (380K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 48/100.

Parmesan Cheese: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.9% over the last 90 days and 26.8% of searches end in a purchase.

£521K

revenue / yr

Units sold / yr125K

Search volume / yr-9.9%380K

Conversion rate26.8%

Avg price£5.12

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 48

Top-5 product click share68%

Open market3%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Parmesan Cheese products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Grated Parmigiano Reggiano Cheese 100g

Price: £2.85
Rating: 4.7/5
Reviews: 1,405
Age: 10y ago

Morrisons Grana Padano Cheese 200g

Price: £3.42
Rating: 4.6/5
Reviews: 409
Age: 9y ago

Morrisons The Best Parmigiano Reggiano 170g

Price: £3.88
Rating: 4.6/5
Reviews: 691
Age: 9y ago

by Amazon Grated Parmigiano Reggiano 100g

Price: £2.76
Rating: 4.6/5
Reviews: 558
Age: 6y ago

by Amazon Parmigiano Reggiano 200g

Price: £3.92
Rating: 4.7/5
Reviews: 471
Age: 6y ago

Newest

by launch date

Morrisons Parmigiano Reggiano 100g

Price: £2.72
Rating: 4.5/5
Reviews: 90
Age: 1y ago

Morrisons Grated Italian Style Cheese 80g

Price: £2.07
Rating: 4.5/5
Reviews: 263
Age: 2y ago

Loyd Grossman Italian Grated Cheese 80g

Price: £1.85
Rating: 4.4/5
Reviews: 111
Age: 3y ago

by Amazon Grated Parmigiano Reggiano 100g

Price: £2.76
Rating: 4.6/5
Reviews: 558
Age: 6y ago

by Amazon Parmigiano Reggiano 200g

Price: £3.92
Rating: 4.7/5
Reviews: 471
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Morrisons66%
by Amazon18%
Loyd Grossman6%
Napolina4%
Parmareggio3%
Parmigiano Reggiano2%
Open — no brand owns it (1 brand, 2%)

Parmesan Cheese demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume380KCVR26.8%Products15Brands7Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews507Avg BSR#26

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Parmesan Cheese search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

parmesan cheese209K/yr -11.1%26.2% conv.
parmesan60K/yr -0.2%30.7% conv.
pecorino12K/yr +79.5%6.3% conv.
hard cheese12K/yr +2.8%13.2% conv.
italian cheese11K/yr +5.8%8.6% conv.
pecorino romano8K/yr -31.4%2.1% conv.
parmigiano reggiano12K/yr -39.2%5.1% conv.
pecorino cheese12K/yr -49.1%3.6% conv.
parmigiano8K/yr +25.5%21.9% conv.
grated parmesan cheese7K/yr -5.5%4.4% conv.

What reviews say buyers love and hate about Parmesan Cheese

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall33%

“Delicious cheese”

Quality-Overall20%

“Great producr”

Value For Money11%

“good for the price”

Flavor7%

“Good flavour”

Ease Of Use5%

“Versatile and easy”

What buyers complain about

90% of reviews

Taste-Overall30%

“Horrible taste I never expected it to be so bad”

Value For Money20%

“very expensive for what you get”

Flavor15%

“Not much flavour”

Durability10%

“Went off in days”

Size-Overall10%

“The product to small for the price”

Common Parmesan Cheese questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parmesan Cheese 48/100 on Amazon United Kingdom — Skip it. The niche generates £521K/yr across 15 tracked products. Search demand moved -9.9% over the last 90 days.