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Parmesan Cheese

Fail

The top 5 brands take 97% of clicks, so Parmesan Cheese is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£521K/yr380K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
68%top-5 click share · 7 brands · 48 sellers

Flapen Score

Parmesan Cheese against its category

The dotted line is the Grocery average. Past it, Parmesan Cheese is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parmesan Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parmesan Cheese 380K times last year and spent an estimated £521K. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

26.8% of searches ended in a purchase last week.

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £521K a year.

Searches, last 12 months
380K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
26.8%
Market size, estimated
£521Ka year
Peak month
January1.3× the quietest month
Top search term
parmesan cheese209K searches a year

02 · Price

A sale here is worth £5.12.

Listings sell for £5.12 on average, from £1.85 to £31.34. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £5.12 that is £31K to £41K a year per listing.

Average price
£5.12under the $15 to $100 sweet spot
Price range
£1.85–£31.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£31K–£41K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Fresh & Chilled. It carries 507 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Fresh & Chilled
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
507per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£52K£104K£156K£208K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

48

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Morrisons66%
  • by Amazon18%
  • Loyd Grossman6%
  • Napolina4%
  • Parmareggio3%
  • Parmigiano Reggiano2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Parmesan Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Parmesan Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parmesan cheese209K/yr
  • parmesan60K/yr
  • pecorino12K/yr
  • hard cheese12K/yr
  • italian cheese11K/yr
  • pecorino romano8K/yr
  • parmigiano reggiano12K/yr
  • pecorino cheese12K/yr
  • parmigiano8K/yr
  • grated parmesan cheese7K/yr

Reviews and returns

What reviews say buyers love and hate about Parmesan Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.13

Horrible taste I never expected it to be so bad

Tasteless and no odour

Horrendous cheese - tasteless and uncomfortably expensive

Value For Money20%−0.01

very expensive for what you get

Expensive for what it is

Flavor15%−0.06

Not much flavour

Loses one star for flavour

Durability10%−0.06

Went off in days

Size-Overall10%−0.05

The product to small for the price

Love

Taste-Overall33%−0.13

Delicious cheese

Good cheese

Good taste

Quality-Overall20%+2.77

Great producr

Good quality

Great product

Value For Money11%−0.01

good for the price

reasonable value for money

Worth the price

Flavor7%−0.06

Good flavour

Nice tasting grated Italian cheese

Nice flavour and perfect for easy pasta dishes

Ease Of Use5%−0.01

Versatile and easy

used quickly

FAQ

Common Parmesan Cheese questions

Answered from the same tracked data.