Parmesan Cheese
FailThe top 5 brands take 97% of clicks, so Parmesan Cheese is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £521K/yr380K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 48 sellers
Flapen Score
Parmesan Cheese against its category
The dotted line is the Grocery average. Past it, Parmesan Cheese is stronger. Inside it, weaker.
Market
The Parmesan Cheese market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Parmesan Cheese 380K times last year and spent an estimated £521K. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
26.8% of searches ended in a purchase last week.
Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £521K a year.
- Searches, last 12 months
- 380K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 26.8%
- Market size, estimated
- £521Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- parmesan cheese209K searches a year
02 · Price
A sale here is worth £5.12.
Listings sell for £5.12 on average, from £1.85 to £31.34. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £5.12 that is £31K to £41K a year per listing.
- Average price
- £5.12under the $15 to $100 sweet spot
- Price range
- £1.85–£31.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £31K–£41K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Fresh & Chilled. It carries 507 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Fresh & Chilled
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 507per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Parmesan Cheese products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Grated Parmigiano Reggiano Cheese 100g
- Price
- £2.85
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 10y ago

Morrisons Grana Padano Cheese 200g
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 409
- Age
- 9y ago

Morrisons The Best Parmigiano Reggiano 170g
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 9y ago

by Amazon Grated Parmigiano Reggiano 100g
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 558
- Age
- 6y ago

by Amazon Parmigiano Reggiano 200g
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 6y ago
Trending
90-day click momentum
Loyd Grossman Italian Grated Cheese 80g
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 3y ago

Morrisons The Best Parmigiano Reggiano 170g
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 9y ago

Morrisons Parmigiano Reggiano 100g
- Price
- £2.72
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 1y ago

Morrisons Parmigiano Reggiano Shavings Cheese 100g
- Price
- £3.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago

by Amazon Parmigiano Reggiano 200g
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 6y ago
Newest
by launch date
Morrisons Parmigiano Reggiano 100g
- Price
- £2.72
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 1y ago

Morrisons Grated Italian Style Cheese 80g
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 2y ago

Loyd Grossman Italian Grated Cheese 80g
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 3y ago

by Amazon Grated Parmigiano Reggiano 100g
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 558
- Age
- 6y ago

by Amazon Parmigiano Reggiano 200g
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- Morrisons66%
- by Amazon18%
- Loyd Grossman6%
- Napolina4%
- Parmareggio3%
- Parmigiano Reggiano2%
- Open — no brand owns it (1 brand, 2%)
Demand
Parmesan Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Parmesan Cheese search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- parmesan cheese209K/yr
- parmesan60K/yr
- pecorino12K/yr
- hard cheese12K/yr
- italian cheese11K/yr
- pecorino romano8K/yr
- parmigiano reggiano12K/yr
- pecorino cheese12K/yr
- parmigiano8K/yr
- grated parmesan cheese7K/yr
Reviews and returns
What reviews say buyers love and hate about Parmesan Cheese
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible taste I never expected it to be so bad
Tasteless and no odour
Horrendous cheese - tasteless and uncomfortably expensive
very expensive for what you get
Expensive for what it is
Not much flavour
Loses one star for flavour
Went off in days
The product to small for the price
Love
Delicious cheese
Good cheese
Good taste
Great producr
Good quality
Great product
good for the price
reasonable value for money
Worth the price
Good flavour
Nice tasting grated Italian cheese
Nice flavour and perfect for easy pasta dishes
Versatile and easy
used quickly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Parmesan Cheese questions
Answered from the same tracked data.









