Is parmesan cheese profitable to sell on Amazon United Kingdom?

The niche generates £521K/yr across 15 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Skip it (48/100).

How competitive is the parmesan cheese niche?

7 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in parmesan cheese?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for parmesan cheese peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the parmesan cheese niche?

Listings span £1.85–£31.34; the average listing price is £5.12 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.

parmesan cheese

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible26.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good506.87

avg incumbent reviews — the moat a new listing must climb

Market size

Good£521K

£521K/yr · 380K searches

Price range

Good£1.85–£31.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.12

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, parmesan cheese is a £521K/yr Amazon United Kingdom market (380K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

parmesan cheese market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £512K–£640K; units × avg price
Conversion rate: 26.8%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 13%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Morrisons66%
by Amazon18%
Loyd Grossman6%
Napolina4%
Parmareggio3%
Parmigiano Reggiano2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top parmesan cheese search terms

parmesan cheese209K/yr -11.1%26.2% conv.
parmesan60K/yr -0.2%30.7% conv.
pecorino12K/yr +79.5%6.3% conv.
hard cheese12K/yr +2.8%13.2% conv.
italian cheese11K/yr +5.8%8.6% conv.
pecorino romano8K/yr -31.4%2.1% conv.
parmigiano reggiano12K/yr -39.2%5.1% conv.
pecorino cheese12K/yr -49.1%3.6% conv.
parmigiano8K/yr +25.5%21.9% conv.
grated parmesan cheese7K/yr -5.5%4.4% conv.

All search terms

Top parmesan cheese products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Grated Parmigiano Reggiano Cheese 100g

Morrisons£2.854.7★1,405 rev

Morrisons Grana Padano Cheese 200g

Morrisons£3.424.6★409 rev

Morrisons The Best Parmigiano Reggiano 170g

Morrisons£3.884.6★691 rev

by Amazon Grated Parmigiano Reggiano 100g

by Amazon£2.764.6★558 rev

by Amazon Parmigiano Reggiano 200g

by Amazon£3.924.7★471 rev

Newest

by launch date

Morrisons Parmigiano Reggiano 100g

Morrisons£2.7290 rev

1y ago

Morrisons Grated Italian Style Cheese 80g

Morrisons£2.07263 rev

2y ago

Loyd Grossman Italian Grated Cheese 80g

Loyd Grossman£1.85111 rev

3y ago

by Amazon Grated Parmigiano Reggiano 100g

by Amazon£2.76558 rev

6y ago

by Amazon Parmigiano Reggiano 200g

by Amazon£3.92471 rev

6y ago

What buyers say about parmesan cheese

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Delicious cheese”

Quality-Overall20%

“Great producr”

Value For Money11%

“good for the price”

Flavor7%

“Good flavour”

Ease Of Use5%

“Versatile and easy”

Freshness3%

“Great and fresh parmigiana powder”

Crispiness3%

“Good quality delicious finely grated Italian cheese in a shaker”

Advertised Vs Actual Product3%

“Exactly what I wanted”

Cooking Instructions3%

“Lovely over pasta”

Leak-Proof2%

“A lid is included which avoids accidental spills”

What buyers complain about

Taste-Overall30%

“Horrible taste I never expected it to be so bad”

Value For Money20%

“very expensive for what you get”

Flavor15%

“Not much flavour”

Durability10%

“Went off in days”

Size-Overall10%

“The product to small for the price”

Quality-Overall5%

“Not the best”

Common questions

Is parmesan cheese profitable to sell on Amazon United Kingdom?: The niche generates £521K/yr across 15 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Skip it (48/100).
How competitive is the parmesan cheese niche?: 7 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in parmesan cheese?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for parmesan cheese peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the parmesan cheese niche?: Listings span £1.85–£31.34; the average listing price is £5.12 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.