Skip to content

Parmesan Cheese

Fail

The top 5 brands take 97% of clicks, so Parmesan Cheese is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£521K/yr380K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
68%top-5 click share · 7 brands · 48 sellers

Flapen Score

Parmesan Cheese against its category

The dotted line is the Grocery average. Past it, Parmesan Cheese is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parmesan Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parmesan Cheese 380K times last year and spent an estimated £521K. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 26.8% of those searches ended in a purchase.

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £521K a year.

Searches, last 12 months
380K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
26.8%
Market size, estimated
£521Ka year
Peak month
January1.3× the quietest month
Top search term
parmesan cheese209K searches a year

02 · Price

A sale here is worth £5.12.

Listings sell for £5.12 on average, from £1.85 to £31.34. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £5.12 that is £31K to £41K a year per listing.

Average price
£5.12under the $15 to $100 sweet spot
Price range
£1.85–£31.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£31K–£41K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Fresh & Chilled. It carries 507 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Fresh & Chilled
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
507per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Parmesan Cheese products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£52K£104K£156K£208K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

48

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

2%

  • Morrisons66%
  • by Amazon18%
  • Loyd Grossman6%
  • Napolina4%
  • Parmareggio3%
  • Parmigiano Reggiano2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Parmesan Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Parmesan Cheese search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • parmesan cheese209K/yr
  • parmesan60K/yr
  • pecorino12K/yr
  • hard cheese12K/yr
  • italian cheese11K/yr
  • pecorino romano8K/yr
  • parmigiano reggiano12K/yr
  • pecorino cheese12K/yr
  • parmigiano8K/yr
  • grated parmesan cheese7K/yr

Reviews and returns

What reviews say buyers love and hate about Parmesan Cheese

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
30%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible taste I never expected it to be so bad”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Parmesan Cheese questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data