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Parma Violets Sweets

Fail

The top 5 brands take 100% of clicks, so Parma Violets Sweets is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£93K/yr122K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
90%top-5 click share · 3 brands · 36 sellers

Flapen Score

Parma Violets Sweets against its category

The dotted line is the Grocery average. Past it, Parma Violets Sweets is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parma Violets Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parma Violets Sweets 122K times last year and spent an estimated £93K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
11.3%
Market size, estimated
£93Ka year
Peak month
March5.7× the quietest month
Top search term
parma violets69K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £0.37 to £15.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £6.77 that is £10K to £14K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£0.37–£15.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Confectionery. It carries 802 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Confectionery
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
802per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Parma Violets Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Swizzels72%
  • Berrymans23%
  • Generic5%

Demand

Parma Violets Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Parma Violets Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parma violets69K/yr
  • purple sweets21K/yr
  • parma violets sweets16K/yr
  • parma violet7K/yr
  • parma violet sweets6K/yr
  • purple chocolate4K/yr

Reviews and returns

What reviews say buyers love and hate about Parma Violets Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%+0.46

These didnt last very long

Size-Overall20%+0.71

Big bag

Jar seems small for the price. normal these days

Smell4%+0.09

questioning my life choices every time I smell one

Texture/Consistency-Overall4%+0.09

texture must be good

Allergies3%+0.07

Cons:. * ❌ Allergy Warning: Packaged in a facility that handles nuts, which may limit suitability for some events

Love

Sweetness40%−0.06

addictive sweet

Sweets lovely yummy sweets

Nice retro sweets

Taste-Overall17%−0.13

taste like they should

These were a stocking filler which tasted good

yummy

Quality-Overall9%+0.96

Excellent product

Great product

Value For Money8%+0.81

Great value for money

well priced

Great Price Great Delivery Great Value

Flavor8%+0.79

Lovely flavour

* ❌ Love-It-or-Hate-It Flavor: The distinct violet taste is highly polarizing

I love the flavour

FAQ

Common Parma Violets Sweets questions

Answered from the same tracked data.