parma violets sweets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Good802avg incumbent reviews — the moat a new listing must climb
Market size
Bad£93K£93K/yr · 122K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£0.37–£15.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, parma violets sweets is a £93K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
parma violets sweets market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £102K–£135K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Swizzels72%
- Berrymans23%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -21.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, Dec · busiest ÷ quietest = 5.7×
Top parma violets sweets search terms
- parma violets69K/yr
- purple sweets21K/yr
- parma violets sweets16K/yr
- parma violet7K/yr
- parma violet sweets6K/yr
- purple chocolate4K/yr
Top parma violets sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swizzels Original Parma Violets Sweets Bag- Floral Flavoured Vegan Sweets 130g Bag
Swizzels£1.184.7★347 rev
Swizzels Giant Parma Violets Rolls 24 Pack (24 x 40g) Floral Flavour Retro Sweets with Classic Parma Violet Taste for Sharing Gifting & Celebrations
Swizzels£6.204.8★2,401 rev
Original Parma Violets Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£8.314.5★491 rev
Berrymans 50 Parma Violet Sweets 50 Pack Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£6.964.6★107 rev
Parma Violets x50 Rolls
Swizzels£5.124.7★2,308 rev
Newest
by launch dateBerrymans 50 Parma Violet Sweets 50 Pack Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£6.96107 rev
40 Original Parma Violet Sweets Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing Retro Old School Bag Fillers Haynesdiscounts Ltd
Generic£7.7013 rev
Swizzels Original Parma Violets Sweets Bag- Floral Flavoured Vegan Sweets 130g Bag
Swizzels£1.18347 rev
Original Parma Violets Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£8.31491 rev
Original Parma Violets 405g Retro Sweets Gift Jar 23cm Sweet Shop Tub.
Generic£9.835 rev
Trending
90-day click momentumOriginal Parma Violets 405g Retro Sweets Gift Jar 23cm Sweet Shop Tub.
Generic£9.834.2★
Giant Parma Violets 1 Pack
Swizzels£0.374.6★
40 Original Parma Violet Sweets Bulk Bag Assorted Sweet Pick and Mix for Parties Gifts and Sharing Retro Old School Bag Fillers Haynesdiscounts Ltd
Generic£7.704.9★
Swizzels Original Parma Violets Sweets Bag- Floral Flavoured Vegan Sweets 130g Bag
Swizzels£1.184.7★
Parma Violets x50 Rolls
Swizzels£5.124.7★
What buyers say about parma violets sweets
What buyers praise and complain about, mined from review topics.What buyers love
“addictive sweet”
“taste like they should”
“Excellent product”
“Great value for money”
“Lovely flavour”
“Just what my daughter wanted”
“makes a nice little gift”
“great size good jar”
“Perfectly Portioned: The 50 individual packs keep the sweets fresh”
“* ✅ Dietary Inclusive: Entirely vegan, gluten-free, and gelatine-free so everyone can enjoy them”
What buyers complain about
“These didnt last very long”
“Big bag”
“questioning my life choices every time I smell one”
“texture must be good”
“Cons:. * ❌ Allergy Warning: Packaged in a facility that handles nuts, which may limit suitability for some events”
Common questions
- Is parma violets sweets profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 9 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the parma violets sweets niche?
- 3 brands and 36 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in parma violets sweets?
- Top complaints mined from reviews: Durability, Size-Overall, Smell. The return rate is 0.0%.
- When does demand for parma violets sweets peak?
- Demand peaks in Jan–Feb–Mar–Apr–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the parma violets sweets niche?
- Listings span £0.37–£15.22; the average listing price is £6.77 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.