How competitive is the Parma Violet Gin niche on Amazon United Kingdom?

5 brands and 15 sellers compete in Parma Violet Gin on Amazon United Kingdom. The top 5 Parma Violet Gin products take 96% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Parma Violet Gin?

Parma Violet Gin buyers on Amazon United Kingdom complain most about Color, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Parma Violet Gin niche?

Parma Violet Gin sells for £18.81 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.03–£25.79. The average incumbent carries 893 reviews — the moat a new listing must climb.

Parma Violet Gin

brand-locked demand (top 5 brands take 100% of clicks) — Parma Violet Gin doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Parma Violet Gin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Parma Violet Gin is a £124K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Parma Violet Gin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.5% over the last 90 days and 9.4% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr6K

Search volume / yr+2.5%70K

Conversion rate9.4%

Avg price£18.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 15

Top-5 product click share96%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Parma Violet Gin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Whitley Neill Parma Violet Gin 70cl

Price: £21.07
Rating: 4.8/5
Reviews: 325
Age: 3y ago

Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl

Price: £11.03
Rating: 4.6/5
Reviews: 186
Age: 7y ago

Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV

Price: £15.86
Rating: 4.6/5
Reviews: 335
Age: 6y ago

Zymurgorium Sweet Violet Gin 50cl

Price: £16.26
Rating: 4.8/5
Reviews: 2,619
Age: 10y ago

Parma Violet Handmade Gin 70cl - Shimmering Premium Craft Gin - 40% ABV

Price: £22.84
Rating: 4.6/5
Reviews: 99
Age: 5y ago

Newest

by launch date

Whitley Neill Parma Violet Gin 70cl

Price: £21.07
Rating: 4.8/5
Reviews: 325
Age: 3y ago

Parma Violet Handmade Gin 70cl - Shimmering Premium Craft Gin - 40% ABV

Price: £22.84
Rating: 4.6/5
Reviews: 99
Age: 5y ago

Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV

Price: £15.86
Rating: 4.6/5
Reviews: 335
Age: 6y ago

Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl

Price: £11.03
Rating: 4.6/5
Reviews: 186
Age: 7y ago

Boë Violet Gin - Flavoured Gin - 70cl - 41.5% ABV

Price: £25.79
Rating: 4.8/5
Reviews: 1,796
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Whitley Neill62%
The Handmade Gin Company14%
Mrs Cuthbert's11%
Zymurgorium9%
Boe4%

Parma Violet Gin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR9.4%Products6Brands5Top 5 Brands100%OOS Rate12.5%Rating4.7★Reviews893Avg BSR#151

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Parma Violet Gin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

parma violet gin39K/yr +0.4%7.8% conv.
palma violet gin11K/yr +30.7%7.3% conv.
violet gin8K/yr -0.3%6.0% conv.
parma violets gin9K/yr -14.0%5.0% conv.
whitley neill parma violet gin2K/yr -4.8%12.5% conv.

What reviews say buyers love and hate about Parma Violet Gin

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall18%

“good parma violets taste”

Alcohol Flavor16%

“I will still drink it as it is quite pleasant”

Value For Money15%

“Well worth the purchase”

Quality-Overall15%

“Amazing quality”

Flavor14%

“Excellent flavour and very good, safe service for delivery, Excellent flavour and very good, safe service for delivery,”

What buyers complain about

89% of reviews

Color33%

“not purple so either this is the wrong one or it's a new recipe it's ok”

Taste-Overall28%

“Drank far too quickly and required more, tastes better with Lemonade”

Flavor28%

“just not as strong a flavour”

Common Parma Violet Gin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parma Violet Gin 40/100 on Amazon United Kingdom — Skip it. The niche generates £124K/yr across 6 tracked products. Search demand moved +2.5% over the last 90 days.