Parma Violet Gin
FailThe top 5 brands take 100% of clicks, so Parma Violet Gin is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £124K/yr70K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 15 sellers
Flapen Score
Parma Violet Gin against its category
The dotted line is the Grocery average. Past it, Parma Violet Gin is stronger. Inside it, weaker.
Market
The Parma Violet Gin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Parma Violet Gin 70K times last year and spent an estimated £124K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £124Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- parma violet gin39K searches a year
02 · Price
A sale here is worth £18.81.
Listings sell for £18.81 on average, from £11.03 to £25.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £18.81 that is £9K to £14K a year per listing.
- Average price
- £18.81inside the $15 to $100 sweet spot
- Price range
- £11.03–£25.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£14K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #151 within Beer, Wine & Spirits. It carries 893 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #151in Beer, Wine & Spirits
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 893per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Parma Violet Gin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Whitley Neill Parma Violet Gin 70cl
- Price
- £21.07
- Rating
- 4.8/5
- Reviews
- 325
- Age
- 3y ago

Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl
- Price
- £11.03
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 7y ago

Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV
- Price
- £15.86
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 6y ago

Zymurgorium Sweet Violet Gin 50cl
- Price
- £16.26
- Rating
- 4.8/5
- Reviews
- 2,619
- Age
- 10y ago

Parma Violet Handmade Gin 70cl - Shimmering Premium Craft Gin - 40% ABV
- Price
- £22.84
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 5y ago
Trending
90-day click momentum
Whitley Neill Parma Violet Gin 70cl
- Price
- £21.07
- Rating
- 4.8/5
- Reviews
- 325
- Age
- 3y ago

Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl
- Price
- £11.03
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 7y ago

Boë Violet Gin - Flavoured Gin - 70cl - 41.5% ABV
- Price
- £25.79
- Rating
- 4.8/5
- Reviews
- 1,796
- Age
- 9y ago

Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV
- Price
- £15.86
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 6y ago

Zymurgorium Sweet Violet Gin 50cl
- Price
- £16.26
- Rating
- 4.8/5
- Reviews
- 2,619
- Age
- 10y ago
Newest
by launch date
Whitley Neill Parma Violet Gin 70cl
- Price
- £21.07
- Rating
- 4.8/5
- Reviews
- 325
- Age
- 3y ago

Parma Violet Handmade Gin 70cl - Shimmering Premium Craft Gin - 40% ABV
- Price
- £22.84
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 5y ago

Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV
- Price
- £15.86
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 6y ago

Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl
- Price
- £11.03
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 7y ago

Boë Violet Gin - Flavoured Gin - 70cl - 41.5% ABV
- Price
- £25.79
- Rating
- 4.8/5
- Reviews
- 1,796
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Whitley Neill62%
- The Handmade Gin Company14%
- Mrs Cuthbert's11%
- Zymurgorium9%
- Boe4%
Demand
Parma Violet Gin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Parma Violet Gin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- parma violet gin39K/yr
- palma violet gin11K/yr
- violet gin8K/yr
- parma violets gin9K/yr
- whitley neill parma violet gin2K/yr
Reviews and returns
What reviews say buyers love and hate about Parma Violet Gin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not purple so either this is the wrong one or it's a new recipe it's ok
Drank far too quickly and required more, tastes better with Lemonade
Not a very strong taste
just not as strong a flavour
the flavour is so subtle
Drank far too quickly and required more, tastes better with Lemonade
Love
good parma violets taste
Nice taste so I've been told
Tastes exactly like you expect
I will still drink it as it is quite pleasant
This was a birthday present for my sisters birthday,she said it was lovely and fruity gin
Very drinkable if you are a gin drinker especially flavoured gin drinkers
Well worth the purchase
Great value lovely looking bottle
Good value, this is hard to find in shops so its great to be able to get it on Amazon
Amazing quality
Item fine
Great Product
Excellent flavour and very good, safe service for delivery, Excellent flavour and very good, safe service for delivery,
nice depth of flavour, great as a gift even, i love Whitley gin bottles too, feels solid, not fragile in the hand, lots of versatility with the gin too, I like to make cocktails with a splash of this in too
Flavour wise its very strong
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Parma Violet Gin questions
Answered from the same tracked data.









