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Parma Violet Gin

Fail

The top 5 brands take 100% of clicks, so Parma Violet Gin is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£124K/yr70K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
96%top-5 click share · 5 brands · 15 sellers

Flapen Score

Parma Violet Gin against its category

The dotted line is the Grocery average. Past it, Parma Violet Gin is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parma Violet Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parma Violet Gin 70K times last year and spent an estimated £124K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
9.4%
Market size, estimated
£124Ka year
Peak month
December5.5× the quietest month
Top search term
parma violet gin39K searches a year

02 · Price

A sale here is worth £18.81.

Listings sell for £18.81 on average, from £11.03 to £25.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £18.81 that is £9K to £14K a year per listing.

Average price
£18.81inside the $15 to $100 sweet spot
Price range
£11.03–£25.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #151 within Beer, Wine & Spirits. It carries 893 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#151in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
893per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Parma Violet Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£74K£99K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Whitley Neill62%
  • The Handmade Gin Company14%
  • Mrs Cuthbert's11%
  • Zymurgorium9%
  • Boe4%

Demand

Parma Violet Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Parma Violet Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parma violet gin39K/yr
  • palma violet gin11K/yr
  • violet gin8K/yr
  • parma violets gin9K/yr
  • whitley neill parma violet gin2K/yr

Reviews and returns

What reviews say buyers love and hate about Parma Violet Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color33%−0.09

not purple so either this is the wrong one or it's a new recipe it's ok

Taste-Overall28%+0.40

Drank far too quickly and required more, tastes better with Lemonade

Not a very strong taste

Flavor28%

just not as strong a flavour

the flavour is so subtle

Drank far too quickly and required more, tastes better with Lemonade

Love

Taste-Overall18%+0.40

good parma violets taste

Nice taste so I've been told

Tastes exactly like you expect

Alcohol Flavor16%−0.01

I will still drink it as it is quite pleasant

This was a birthday present for my sisters birthday,she said it was lovely and fruity gin

Very drinkable if you are a gin drinker especially flavoured gin drinkers

Value For Money15%+1.51

Well worth the purchase

Great value lovely looking bottle

Good value, this is hard to find in shops so its great to be able to get it on Amazon

Quality-Overall15%+1.42

Amazing quality

Item fine

Great Product

Flavor14%

Excellent flavour and very good, safe service for delivery, Excellent flavour and very good, safe service for delivery,

nice depth of flavour, great as a gift even, i love Whitley gin bottles too, feels solid, not fragile in the hand, lots of versatility with the gin too, I like to make cocktails with a splash of this in too

Flavour wise its very strong

FAQ

Common Parma Violet Gin questions

Answered from the same tracked data.