parma violet gin
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.81avg listing price — sweet spot $15–$100
Price range
Good£11.03–£25.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good893.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay£124K£124K/yr · 70K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, parma violet gin is a £124K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
parma violet gin market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £94K–£113K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 12.5%
- Avg brand age
- 79 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Whitley Neill62%
- The Handmade Gin Company14%
- Mrs Cuthbert's11%
- Zymurgorium9%
- Boe4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top parma violet gin search terms
- parma violet gin39K/yr
- palma violet gin11K/yr
- violet gin8K/yr
- parma violets gin9K/yr
- whitley neill parma violet gin2K/yr
Top parma violet gin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whitley Neill Parma Violet Gin 70cl
Whitley Neill£21.074.8★325 rev
Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl
Mrs Cuthbert's£11.034.6★186 rev
Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV
The Handmade Gin Company£15.864.6★335 rev
Zymurgorium Sweet Violet Gin 50cl
Zymurgorium£16.264.8★2,619 rev
Parma Violet Handmade Gin 70cl - Shimmering Premium Craft Gin - 40% ABV
The Handmade Gin Company£22.844.6★99 rev
Newest
by launch dateWhitley Neill Parma Violet Gin 70cl
Whitley Neill£21.07325 rev
Parma Violet Handmade Gin 70cl - Shimmering Premium Craft Gin - 40% ABV
The Handmade Gin Company£22.8499 rev
Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV
The Handmade Gin Company£15.86335 rev
Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl
Mrs Cuthbert's£11.03186 rev
Boë Violet Gin - Flavoured Gin - 70cl - 41.5% ABV
Boe£25.791,796 rev
Trending
90-day click momentumWhitley Neill Parma Violet Gin 70cl
Whitley Neill£21.074.8★
Mrs Cuthberts Parma Violet Cupcake British Gin Liqueur 50cl
Mrs Cuthbert's£11.034.6★
Boë Violet Gin - Flavoured Gin - 70cl - 41.5% ABV
Boe£25.794.8★
Shimmering Parma Violet Handmade Gin Liqueur 70cl - Premium Craft Gin - 20% ABV
The Handmade Gin Company£15.864.6★
Zymurgorium Sweet Violet Gin 50cl
Zymurgorium£16.264.8★
What buyers say about parma violet gin
What buyers praise and complain about, mined from review topics.What buyers love
“good parma violets taste”
“I will still drink it as it is quite pleasant”
“Well worth the purchase”
“Amazing quality”
“Excellent flavour and very good, safe service for delivery, Excellent flavour and very good, safe service for delivery,”
“Great gift”
“but otherwise the same as pictured”
“If you like Parma violet sweets You will like this, beautiful Aroma and favours”
“Great colour”
“Smells amazing”
What buyers complain about
“not purple so either this is the wrong one or it's a new recipe it's ok”
“Drank far too quickly and required more, tastes better with Lemonade”
“just not as strong a flavour”
Common questions
- Is parma violet gin profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 6 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the parma violet gin niche?
- 5 brands and 15 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in parma violet gin?
- Top complaints mined from reviews: Color, Taste-Overall, Flavor. The return rate is 0.5%.
- When does demand for parma violet gin peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the parma violet gin niche?
- Listings span £11.03–£25.79; the average listing price is £18.81 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.