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Paprika

Fail

Prices span $0.42–$9.53, mostly outside the sweet spot, so Paprika is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£138K/yr168K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
50%top-5 click share · 14 brands · 76 sellers

Flapen Score

Paprika against its category

The dotted line is the Grocery average. Past it, Paprika is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paprika market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paprika 168K times last year and spent an estimated £138K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
21.1%
Market size, estimated
£138Ka year
Peak month
January1.6× the quietest month
Top search term
paprika111K searches a year

02 · Price

A sale here is worth £3.89.

Listings sell for £3.89 on average, from £0.42 to £9.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £3.89 that is £5K to £6K a year per listing.

Average price
£3.89under the $15 to $100 sweet spot
Price range
£0.42–£9.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #56 within Herbs, Spices & Seasonings. It carries 364 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#56in Herbs, Spices & Seasonings
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Paprika products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

76

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

15%

  • Schwartz26%
  • Morrisons25%
  • Old India12%
  • Rajah10%
  • La Chinata6%
  • indus6%
  • Open — no brand owns it (8 brands, 15%)

Demand

Paprika search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Paprika

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies8%−0.06

Don't buy if you have allergens

I wouldn't recommend buying this if you are allergic to: gluten, milk, sesame, tree nuts, nuts, mustard, celery, peanuts, soy and Sulphite

Flavor8%−0.02

No real flavour

Doesn't have much flavour at all

Value For Money7%−0.06

At £40/kg it isn't great value for money

tiny bit expensive

Expensive for 100g

Smell6%+0.08

Intense smell that made me sneeze

No smell

Spiciness4%+1.64

this doesn't have the smoked paprika or spicy paprika flavour

I wouldn't say it was spicy however

Love

Quality-Overall19%+0.41

The quality is consistent

Fabulous quality

Great seller, great product

Flavor15%−0.02

the flavour is strong

Great Flavour

Lovely flavour, super smooth

Taste-Overall12%+0.49

The cooked taste is good

Quality spice, good taste and adds to the dish

Good taste

Spiciness11%+1.64

Spicy

Great pepper

Good spice with plenty of flavour

Value For Money10%−0.06

low price

Excellent value

Good value for money

FAQ

Common Paprika questions

Answered from the same tracked data.