How competitive is the Paprika niche on Amazon United Kingdom?

14 brands and 76 sellers compete in Paprika on Amazon United Kingdom. The top 5 Paprika products take 50% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Paprika?

Paprika buyers on Amazon United Kingdom complain most about Allergies, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Paprika niche?

Paprika sells for £3.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.42–£9.53. The average incumbent carries 364 reviews — the moat a new listing must climb.

Paprika

prices mostly outside the sweet spot ($0.42–$9.53) — Paprika doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Paprika profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paprika is a £138K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Paprika: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.4% over the last 90 days and 21.1% of searches end in a purchase.

£138K

revenue / yr

Units sold / yr40K

Search volume / yr-11.4%168K

Conversion rate21.1%

Avg price£3.89

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 76

Top-5 product click share50%

Open market21%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 25 products

Top Paprika products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Paprika 45g

Price: £1.19
Rating: 4.6/5
Reviews: 459
Age: 10y ago

Schwartz Paprika 40g

Price: £1.96
Rating: 4.6/5
Reviews: 462
Age: 10y ago

Rajah Spices Ground Paprika Powder 1kg

Price: £7.10
Rating: 4.8/5
Reviews: 852
Age: 13y ago

Schwartz Paprika Powder Rich and Earthy Spice for Goulash Ready to Use 424.9g

Price: £5.89
Rating: 4.7/5
Reviews: 647
Age: 16y ago

Morrisons Smoked Paprika 40g

Price: £1.19
Rating: 4.6/5
Reviews: 198
Age: 2y ago

Newest

by launch date

Indus Paprika Powder 100g

Price: £1.04
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Spices2Go Premium Paprika Powder - Sweet & Hot Spices For Cooking 100% Pure Paprika Seasoning Long Shelf Life GMO-Free Vegan Made In Britain Certified (100G)

Price: £2.93
Rating: 4.8/5
Reviews: 42
Age: 7mo ago

Morrisons Smoked Paprika 95g

Price: £1.92
Rating: 4.6/5
Reviews: 59
Age: 1y ago

LalolaGourmet - Smoked Paprika Powder - Sweet & Hot -Set 2 x 70g Tins with Dispensing Lid - Premiun Quality from La Vera D.P.O. -Authentic Spanish Taste

Price: £8.62
Rating: 4.7/5
Reviews: 85
Age: 2y ago

Morrisons Smoked Paprika 40g

Price: £1.19
Rating: 4.6/5
Reviews: 198
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

15%

Schwartz26%
Morrisons25%
Old India12%
Rajah10%
La Chinata6%
indus6%
Open — no brand owns it (8 brands, 15%)

Paprika demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR21.1%Products25Brands14Top 5 Brands79%OOS Rate3.5%Rating4.7★Reviews364Avg BSR#56

Peak months: Jan · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Paprika

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall19%

“The quality is consistent”

Flavor15%

“the flavour is strong”

Taste-Overall12%

“The cooked taste is good”

Spiciness11%

“Spicy”

Value For Money10%

“low price”

What buyers complain about

46% of reviews

Allergies8%

“Don't buy if you have allergens”

Flavor8%

“No real flavour”

Value For Money7%

“At £40/kg it isn't great value for money”

Smell6%

“Intense smell that made me sneeze”

Spiciness4%

“this doesn't have the smoked paprika or spicy paprika flavour”

Common Paprika questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paprika 47/100 on Amazon United Kingdom — Skip it. The niche generates £138K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.4% over the last 90 days.