Skip to content

Paprika

Fail

Prices span $0.42–$9.53, mostly outside the sweet spot, so Paprika is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£138K/yr168K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
50%top-5 click share · 14 brands · 76 sellers

Flapen Score

Paprika against its category

The dotted line is the Grocery average. Past it, Paprika is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paprika market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paprika 168K times last year and spent an estimated £138K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 21.1% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
21.1%
Market size, estimated
£138Ka year
Peak month
January1.6× the quietest month
Top search term
paprika111K searches a year

02 · Price

A sale here is worth £3.89.

Listings sell for £3.89 on average, from £0.42 to £9.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £3.89 that is £5K to £6K a year per listing.

Average price
£3.89under the $15 to $100 sweet spot
Price range
£0.42–£9.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #56 within Herbs, Spices & Seasonings. It carries 364 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#56in Herbs, Spices & Seasonings
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Paprika products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

76

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 96%

Open market

15%

  • Schwartz26%
  • Morrisons25%
  • Old India12%
  • Rajah10%
  • La Chinata6%
  • indus6%
  • Open — no brand owns it (8 brands, 15%)

Demand

Paprika search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Paprika

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Don't buy if you have allergens”
A buyer, on “Allergies”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Paprika questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data