Paprika
FailPrices span $0.42–$9.53, mostly outside the sweet spot, so Paprika is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £138K/yr168K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 76 sellers
Flapen Score
Paprika against its category
The dotted line is the Grocery average. Past it, Paprika is stronger. Inside it, weaker.
Market
The Paprika market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paprika 168K times last year and spent an estimated £138K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 21.1% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 21.1%
- Market size, estimated
- £138Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- paprika111K searches a year
02 · Price
A sale here is worth £3.89.
Listings sell for £3.89 on average, from £0.42 to £9.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £3.89 that is £5K to £6K a year per listing.
- Average price
- £3.89under the $15 to $100 sweet spot
- Price range
- £0.42–£9.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #56 within Herbs, Spices & Seasonings. It carries 364 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #56in Herbs, Spices & Seasonings
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 364per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Paprika products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Paprika 45g
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 459
- Age
- 10y ago

Schwartz Paprika 40g
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 10y ago

Rajah Spices Ground Paprika Powder 1kg
- Price
- £7.10
- Rating
- 4.8/5
- Reviews
- 852
- Age
- 13y ago

Schwartz Paprika Powder Rich and Earthy Spice for Goulash Ready to Use 424.9g
- Price
- £5.89
- Rating
- 4.7/5
- Reviews
- 647
- Age
- 16y ago

Morrisons Smoked Paprika 40g
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 2y ago
Trending
estimated 90-day click momentum
Indus Paprika Powder 100g
- Price
- £1.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Spices2Go Premium Paprika Powder - Sweet & Hot Spices For Cooking 100% Pure Paprika Seasoning Long Shelf Life GMO-Free Vegan Made In Britain Certified (100G)
- Price
- £2.93
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 7mo ago

Smoked Paprika (200g/7.05oz) | Paprika Smoked Powder | Premium Quality | 100% Natural | Authentic | No Additives
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 3y ago

Prymat Ground Sweet Paprika Seasoning 20g
- Price
- £0.42
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 8y ago

Indus Paprika Powder 300g
- Price
- £1.81
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 3y ago
Newest
by launch date
Indus Paprika Powder 100g
- Price
- £1.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Spices2Go Premium Paprika Powder - Sweet & Hot Spices For Cooking 100% Pure Paprika Seasoning Long Shelf Life GMO-Free Vegan Made In Britain Certified (100G)
- Price
- £2.93
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 7mo ago

Morrisons Smoked Paprika 95g
- Price
- £1.92
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 1y ago

LalolaGourmet - Smoked Paprika Powder - Sweet & Hot -Set 2 x 70g Tins with Dispensing Lid - Premiun Quality from La Vera D.P.O. -Authentic Spanish Taste
- Price
- £8.62
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 2y ago

Morrisons Smoked Paprika 40g
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
76
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 96%
Open market
15%
- Schwartz26%
- Morrisons25%
- Old India12%
- Rajah10%
- La Chinata6%
- indus6%
- Open — no brand owns it (8 brands, 15%)
Demand
Paprika search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Paprika
We read the reviews and the return reasons for every product selling here.
“Don't buy if you have allergens”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paprika questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









