Is paprika profitable to sell on Amazon United Kingdom?

The niche generates £138K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (47/100).

How competitive is the paprika niche?

14 brands and 76 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in paprika?

Top complaints mined from reviews: Allergies, Flavor, Value For Money. The return rate is 0.0%.

When does demand for paprika peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the paprika niche?

Listings span £0.42–£9.53; the average listing price is £3.89 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.

paprika

Skip it

Prices mostly outside the sweet spot ($0.42–$9.53) — this niche doesn't clear our bar today.

Conversion

Incredible21.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great364.08

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay£138K

£138K/yr · 168K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.89

avg listing price — sweet spot $15–$100

Price range

Bad£0.42–£9.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, paprika is a £138K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

paprika market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £117K–£156K; units × avg price
Conversion rate: 21.1%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 36%
Out of stock: 3.5%
Avg brand age: 80 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

15%

Schwartz26%
Morrisons25%
Old India12%
Rajah10%
La Chinata6%
indus6%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top paprika products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Paprika 45g

Morrisons£1.194.6★459 rev

Schwartz Paprika 40g

Schwartz£1.964.6★462 rev

Rajah Spices Ground Paprika Powder 1kg

Rajah£7.104.8★852 rev

Schwartz Paprika Powder Rich and Earthy Spice for Goulash Ready to Use 424.9g

Schwartz£5.894.7★647 rev

Morrisons Smoked Paprika 40g

Morrisons£1.194.6★198 rev

Newest

by launch date

Indus Paprika Powder 100g

indus£1.040 rev

4mo ago

Spices2Go Premium Paprika Powder - Sweet & Hot Spices For Cooking 100% Pure Paprika Seasoning Long Shelf Life GMO-Free Vegan Made In Britain Certified (100G)

SPICES2GO.CO.UK£2.9342 rev

7mo ago

Morrisons Smoked Paprika 95g

Morrisons£1.9259 rev

1y ago

LalolaGourmet - Smoked Paprika Powder - Sweet & Hot -Set 2 x 70g Tins with Dispensing Lid - Premiun Quality from La Vera D.P.O. -Authentic Spanish Taste

LalolaGourmet£8.6285 rev

2y ago

Morrisons Smoked Paprika 40g

Morrisons£1.19198 rev

2y ago

What buyers say about paprika

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The quality is consistent”

Flavor15%

“the flavour is strong”

Taste-Overall12%

“The cooked taste is good”

Spiciness11%

“Spicy”

Value For Money10%

“low price”

Smell8%

“aromatic smell”

Sweetness5%

“Theres a nice balance between sweet”

Color5%

“vibrant colour”

Cooking Instructions3%

“so allow time in cooking to mellow out”

Freshness2%

“Very fresh”

What buyers complain about

Allergies8%

“Don't buy if you have allergens”

Flavor8%

“No real flavour”

Value For Money7%

“At £40/kg it isn't great value for money”

Smell6%

“Intense smell that made me sneeze”

Spiciness4%

“this doesn't have the smoked paprika or spicy paprika flavour”

Advertised Vs Actual Product4%

“don't like the confusing claims”

Quality-Overall4%

“Not the same quality as before”

Taste-Overall3%

“slightly rough in taste”

Natural Ingredients1%

“it's unusual to find a completely natural paprika powder”

Moist/Dry1%

“Paprika powder is dried”

Common questions

Is paprika profitable to sell on Amazon United Kingdom?: The niche generates £138K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (47/100).
How competitive is the paprika niche?: 14 brands and 76 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in paprika?: Top complaints mined from reviews: Allergies, Flavor, Value For Money. The return rate is 0.0%.
When does demand for paprika peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the paprika niche?: Listings span £0.42–£9.53; the average listing price is £3.89 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.