Paper Towel Roll
brand-locked demand (top 5 brands take 100% of clicks) — Paper Towel Roll doesn't clear our bar today.
Flapen Score
Is Paper Towel Roll profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paper Towel Roll is a £1.0M/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Paper Towel Roll: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.7% over the last 90 days and 19.0% of searches end in a purchase.
£1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 19 products
Top Paper Towel Roll products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Regina Blitz 12 Rolls of Household Towel 3-Ply
- Price
- £15.62
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 3y ago
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago
Regina Blitz 8 Rolls of Household Towel 3-Ply
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 10y ago
Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
- Price
- £13.04
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 1y ago
Regina Blitz Giant 1 Roll of Household Towel 3-Ply
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 498
- Age
- 3y ago
Trending
90-day click momentum
Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago
Regina Blitz Giant 1 Roll of Household Towel 3-Ply
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 498
- Age
- 3y ago
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago
Plenty White Kitchen Roll 4 rolls (Pack of 1)
- Price
- £6.40
- Rating
- 4.7/5
- Reviews
- 576
- Age
- 9y ago
Regina Blitz 12 Rolls of Household Towel 3-Ply
- Price
- £15.62
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 3y ago
Newest
by launch datePlenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago
Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago
Plenty Original Kitchen Roll 12 Rolls Kitchen Towel Kitchen Tissue
- Price
- £13.21
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 1y ago
Plenty Max Kitchen Roll 12 Rolls Kitchen Towel Kitchen Tissue
- Price
- £14.95
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 1y ago
Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
- Price
- £13.04
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
111
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Regina63%
- PLENTY29%
- UINCLU6%
- by Amazon2%
- Open — no brand owns it (0%)
Paper Towel Roll demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Paper Towel Roll search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- regina blitz kitchen rolls129K/yr
- plenty kitchen roll61K/yr
- blitz kitchen roll70K/yr
- regina blitz48K/yr
- blitz64K/yr
- regina39K/yr
- plenty37K/yr
- regina kitchen roll33K/yr
- kitchen roll regina13K/yr
- plenty kitchen towel74K/yr
What reviews say buyers love and hate about Paper Towel Roll
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Amazing value”
“Brilliant quality”
“Absorbent enough”
“these sheets are incredibly thick”
“As described”
What buyers complain about
74% of reviews“Small in size”
“THINNER THAN I EXPECTED”
“Reduced quality”
“Expensive”
“aren't as absorbent”
Paper Towel Roll return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paper Towel Roll questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
