Paper Towel Roll

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

623K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

19.0%

Market size, estimated

£1.0Ma year

Top search term

regina blitz kitchen rolls129K searches a year

Listings sell for £8.79 on average, from £2.30 to £17.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £8.79 that is £26K to £35K a year per listing.

Average price

£8.79under the $15 to $100 sweet spot

Price range

£2.30–£17.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£26K–£35K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Kitchen Roll, Toilet Roll & Tissues. It carries 13,674 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

79%

Out of stock, average day

0.0%

Average rank

#42in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,674per listing

Listings tracked

19

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months