paper towel roll
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 623K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.79avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad13,674.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.30–£17.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, paper towel roll is a £1.0M/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
paper towel roll market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £879K–£1.1M
- units × avg price
- Conversion rate
- 19.0%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
111
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Regina63%
- PLENTY29%
- UINCLU6%
- by Amazon2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 37 weeks — -12.7% search growth over the last 90 days.Top paper towel roll search terms
- regina blitz kitchen rolls129K/yr
- plenty kitchen roll61K/yr
- blitz kitchen roll70K/yr
- regina blitz48K/yr
- blitz64K/yr
- regina39K/yr
- plenty37K/yr
- regina kitchen roll33K/yr
- kitchen roll regina13K/yr
- plenty kitchen towel74K/yr
Top paper towel roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Regina Blitz 12 Rolls of Household Towel 3-Ply
Regina£15.624.8★47,328 rev
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
PLENTY£6.354.7★12,383 rev
Regina Blitz 8 Rolls of Household Towel 3-Ply
Regina£10.824.8★47,328 rev
Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
Regina£13.044.8★696 rev
Regina Blitz Giant 1 Roll of Household Towel 3-Ply
Regina£3.474.7★498 rev
Newest
by launch datePlenty Kitchen Roll 6 Rolls 2-Ply Tissue
PLENTY£6.3512,383 rev
Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
Regina£10.91121 rev
Plenty Original Kitchen Roll 12 Rolls Kitchen Towel Kitchen Tissue
PLENTY£13.21484 rev
Plenty Max Kitchen Roll 12 Rolls Kitchen Towel Kitchen Tissue
PLENTY£14.95298 rev
Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
Regina£13.04696 rev
Trending
90-day click momentumRegina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply
Regina£10.914.6★
Regina Blitz Giant 1 Roll of Household Towel 3-Ply
Regina£3.474.7★
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
PLENTY£6.354.7★
Plenty White Kitchen Roll 4 rolls (Pack of 1)
PLENTY£6.404.7★
Regina Blitz 12 Rolls of Household Towel 3-Ply
Regina£15.624.8★
What buyers say about paper towel roll
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing value”
“Brilliant quality”
“Absorbent enough”
“these sheets are incredibly thick”
“As described”
“great for cleaning”
“theyve held up well for normal household use”
“Very powerful”
“Nice and big”
“Ease of use”
What buyers complain about
“Small in size”
“THINNER THAN I EXPECTED”
“Reduced quality”
“Expensive”
“aren't as absorbent”
“so its deceiving”
“the contents spilled out”
“Awful and stinks”
“Ran out quick”
“These are so flimsy”
Top return reasons
Common questions
- Is paper towel roll profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 19 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the paper towel roll niche?
- 4 brands and 111 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paper towel roll?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the paper towel roll niche?
- Listings span £2.30–£17.11; the average listing price is £8.79 (sweet spot $15–$100). The average incumbent carries 13,674 reviews — the moat a new listing must climb.