- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £139K/yr355K searches / yr
- 90-day growth
- -69.0%search demand this quarter
- Competition
- 64%top-5 click share · 6 brands · 17 sellers
Flapen Score
Panettone against its category
The dotted line is the Grocery average. Past it, Panettone is stronger. Inside it, weaker.
Market
The Panettone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Panettone 355K times last year and spent an estimated £139K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- -69.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £139Ka year
- Peak month
- December50.8× the quietest month
- Top search term
- panettone200K searches a year
02 · Price
A sale here is worth £13.71.
Listings sell for £13.71 on average, from £7.83 to £17.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.71 that is £10K to £14K a year per listing.
- Average price
- £13.71under the $15 to $100 sweet spot
- Price range
- £7.83–£17.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 63.1% of listings are out of stock. The average listing ranks #114 within Bakery. It carries 133 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 53%
- Out of stock, average day
- 63.1%
- Average rank
- #114in Bakery
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 133per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Panettone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chiostro di Saronno Italian Lemon Cream Panettone Milano Cake Treat Tin Gift 1kg
- Price
- £12.24
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 6y ago

Battistero RondOro Classic Traditional Italian Cake 500g Luxury Panettone Style Easter Cake | Naturally Leavened | Made in Italy
- Price
- £7.83
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago

Authentic Panettone in Tin (Original)
- Price
- £14.89
- Rating
- 4.6/5
- Reviews
- 1,663
- Age
- 11y ago

Chiostro Di Saronno Assorted Mini Panettone & Pandoro Tin Collection - Set of 3 x 100g | Contains: 1 x Classic 1 x Chocolate & 1 x Pistachio - Great as a Gift
- Price
- £12.72
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 8mo ago

Battistero Easter RondOro Golden Round Sweet Lemon Cake 400g Naturally Leavened Italian Cake with Lemon Filling & Gold Finish - Panettone Style Bake
- Price
- £8.60
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 5mo ago
Trending
90-day click momentum
Chiostro di Saronno Italian Lemon Cream Panettone Milano Cake Treat Tin Gift 1kg
- Price
- £12.24
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 6y ago

Easter Cake | Italian Colomba Easter Cake with Pasticcera Custard Cream Raisins and Chocolate Topping 750g | Authentic Traditional Italian
- Price
- £9.39
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 3y ago

Battistero RondOro Classic Traditional Italian Cake 500g Luxury Panettone Style Easter Cake | Naturally Leavened | Made in Italy
- Price
- £7.83
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago

Colomba Fior Di Frutti Colomba | Traditional Italian Easter Cake | With Candied Apple Peach And Pear | Deliciously Festive 750g
- Price
- £11.18
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 3y ago

Battistero Easter RondOro Golden Round Sweet Lemon Cake 400g Naturally Leavened Italian Cake with Lemon Filling & Gold Finish - Panettone Style Bake
- Price
- £8.60
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 5mo ago
Newest
by launch date
Battistero RondOro Classic Traditional Italian Cake 500g Luxury Panettone Style Easter Cake | Naturally Leavened | Made in Italy
- Price
- £7.83
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago

Battistero Easter RondOro Golden Round Sweet Lemon Cake 400g Naturally Leavened Italian Cake with Lemon Filling & Gold Finish - Panettone Style Bake
- Price
- £8.60
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 5mo ago

Battistero Pistachio Easter Cake 750g Italian Ramo di Primavera Easter Log with Pistachio Cream (20%) & Cocoa Decoration | Naturally Leavened Luxury Cake Made in Italy
- Price
- £9.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

Chiostro Di Saronno Assorted Mini Panettone & Pandoro Tin Collection - Set of 3 x 100g | Contains: 1 x Classic 1 x Chocolate & 1 x Pistachio - Great as a Gift
- Price
- £12.72
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 8mo ago

Lemon Panettone 600g Loison | Premium Italian Panettone | Loison Pasticceri Since 1938 | Natural Fermentation.
- Price
- £17.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
17
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Chiostro di Saronno46%
- Sync'T36%
- MAARGO only quality12%
- Tilzmart2%
- Boxed Treatz2%
- Divas World2%
- Open — no brand owns it (0%)
Demand
Panettone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 50.8×
Search terms
Top Panettone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- panettone200K/yr
- panettone italian cake49K/yr
- italian cake5K/yr
- italian panettone11K/yr
- panettone traditional4K/yr
- panettone cake7K/yr
- panettone tin17K/yr
- chocolate panettone15K/yr
- panettone chocolate11K/yr
- panetone6K/yr
Reviews and returns
What reviews say buyers love and hate about Panettone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dry and very little fruit
A bit dry
Very disappointed, very dried
A bit expensive
found weight needs to be more for price
Pricey for what it is
the panettone wasnt nearly as good as the one I usually buy
The cost of £8.54 seems a lot for this kind of quality
really poor quality
Not quite what I was expecting more bready than cakey
It doesn't look like the photo
This did not look like the product photos
Love
Nice tasting cake
Absolutely delicious
Authentic taste
Great quality panettone with a good price range
Excellent quality product
It is a reliable
Get this every year for our family's easter cake - If you like panettone at Christmas
Fabulous Panettone
A nice change from our usual cakes
Great wee gift
Fabulous present for a single person or a couple
Lovely little gift tins
.flavoursome too
high quality fruit throughout
These are simply the best flavour Panettone on the market
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Panettone questions
Answered from the same tracked data.









