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Panettone

Fail

Demand is soft, at -69.0% this quarter, so Panettone is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£139K/yr355K searches / yr
90-day growth
-69.0%search demand this quarter
Competition
64%top-5 click share · 6 brands · 17 sellers

Flapen Score

Panettone against its category

The dotted line is the Grocery average. Past it, Panettone is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panettone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Panettone 355K times last year and spent an estimated £139K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-69.0%
Conversion, latest week
2.9%
Market size, estimated
£139Ka year
Peak month
December50.8× the quietest month
Top search term
panettone200K searches a year

02 · Price

A sale here is worth £13.71.

Listings sell for £13.71 on average, from £7.83 to £17.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.71 that is £10K to £14K a year per listing.

Average price
£13.71under the $15 to $100 sweet spot
Price range
£7.83–£17.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 63.1% of listings are out of stock. The average listing ranks #114 within Bakery. It carries 133 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
53%
Out of stock, average day
63.1%
Average rank
#114in Bakery
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
17

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Panettone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

17

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • Chiostro di Saronno46%
  • Sync'T36%
  • MAARGO only quality12%
  • Tilzmart2%
  • Boxed Treatz2%
  • Divas World2%
  • Open — no brand owns it (0%)

Demand

Panettone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 50.8×

Search terms

Top Panettone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • panettone200K/yr
  • panettone italian cake49K/yr
  • italian cake5K/yr
  • italian panettone11K/yr
  • panettone traditional4K/yr
  • panettone cake7K/yr
  • panettone tin17K/yr
  • chocolate panettone15K/yr
  • panettone chocolate11K/yr
  • panetone6K/yr

Reviews and returns

What reviews say buyers love and hate about Panettone

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Dry and very little fruit”
A buyer, on “Moist/Dry”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Panettone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data