Skip to content

Panettone

Fail

Demand is soft, at -69.0% this quarter, so Panettone is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£139K/yr355K searches / yr
90-day growth
-69.0%search demand this quarter
Competition
64%top-5 click share · 6 brands · 17 sellers

Flapen Score

Panettone against its category

The dotted line is the Grocery average. Past it, Panettone is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panettone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Panettone 355K times last year and spent an estimated £139K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-69.0%
Conversion, latest week
2.9%
Market size, estimated
£139Ka year
Peak month
December50.8× the quietest month
Top search term
panettone200K searches a year

02 · Price

A sale here is worth £13.71.

Listings sell for £13.71 on average, from £7.83 to £17.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.71 that is £10K to £14K a year per listing.

Average price
£13.71under the $15 to $100 sweet spot
Price range
£7.83–£17.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 63.1% of listings are out of stock. The average listing ranks #114 within Bakery. It carries 133 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
53%
Out of stock, average day
63.1%
Average rank
#114in Bakery
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Panettone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Chiostro di Saronno46%
  • Sync'T36%
  • MAARGO only quality12%
  • Tilzmart2%
  • Boxed Treatz2%
  • Divas World2%
  • Open — no brand owns it (0%)

Demand

Panettone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 50.8×

Search terms

Top Panettone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panettone200K/yr
  • panettone italian cake49K/yr
  • italian cake5K/yr
  • italian panettone11K/yr
  • panettone traditional4K/yr
  • panettone cake7K/yr
  • panettone tin17K/yr
  • chocolate panettone15K/yr
  • panettone chocolate11K/yr
  • panetone6K/yr

Reviews and returns

What reviews say buyers love and hate about Panettone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry26%−0.18

Dry and very little fruit

A bit dry

Very disappointed, very dried

Value For Money9%

A bit expensive

found weight needs to be more for price

Pricey for what it is

Quality-Overall8%−0.05

the panettone wasnt nearly as good as the one I usually buy

The cost of £8.54 seems a lot for this kind of quality

really poor quality

Crispiness6%−0.04

Not quite what I was expecting more bready than cakey

Advertised Vs Actual Product5%−0.04

It doesn't look like the photo

This did not look like the product photos

Love

Taste-Overall46%+2.81

Nice tasting cake

Absolutely delicious

Authentic taste

Quality-Overall11%−0.05

Great quality panettone with a good price range

Excellent quality product

It is a reliable

Baking8%+0.63

Get this every year for our family's easter cake - If you like panettone at Christmas

Fabulous Panettone

A nice change from our usual cakes

Gifting Purpose4%+0.32

Great wee gift

Fabulous present for a single person or a couple

Lovely little gift tins

Flavor4%+0.11

.flavoursome too

high quality fruit throughout

These are simply the best flavour Panettone on the market

FAQ

Common Panettone questions

Answered from the same tracked data.