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Paneer

Fail

The top 5 products take 100% of clicks, so Paneer is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£31K/yr78K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Paneer against its category

The dotted line is the Grocery average. Past it, Paneer is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paneer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paneer 78K times last year and spent an estimated £31K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

20.4% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
20.4%
Market size, estimated
£31Ka year
Peak month
February1.3× the quietest month
Top search term
paneer65K searches a year

02 · Price

A sale here is worth £1.96.

Listings sell for £1.96 on average, from £1.74 to £2.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £1.96 that is £8K to £10K a year per listing.

Average price
£1.96under the $15 to $100 sweet spot
Price range
£1.74–£2.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 210 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Fresh & Chilled
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
210per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Apetina44%
  • by Amazon24%
  • Morrisons22%
  • Generic10%

Demand

Paneer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Paneer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paneer65K/yr
  • low fat paneer5K/yr
  • apetina paneer3K/yr
  • paneer cheese3K/yr
  • panner2K/yr

Reviews and returns

What reviews say buyers love and hate about Paneer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel75%−0.44

not soft

Not a good product it's hard

Not the softest paneer

Taste-Overall25%+0.47

Taste like paneer

Love

Quality-Overall67%+4.43

Good quality

Taste-Overall33%+0.47

Best taste delicious

FAQ

Common Paneer questions

Answered from the same tracked data.