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Paneer

a concentrated shelf (top 5 take 100% of clicks) — Paneer doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 8Growth 29Conversion 100Competition 0Returns 100Price range 0Avg price 5Brand share 0Review moat 89Quality gap 62
This niche Category average

Is Paneer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paneer is a £31K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Paneer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.2% over the last 90 days and 20.4% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr40K
Search volume / yr+3.2%78K
Conversion rate20.4%
Avg price£1.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 6
Top-5 product click share100%
Open market0%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews210

Top Paneer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Apetina44%
  • by Amazon24%
  • Morrisons22%
  • Generic10%

Paneer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR20.4%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews210Avg BSR#1
2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Paneer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paneer65K/yr
  • low fat paneer5K/yr
  • apetina paneer3K/yr
  • paneer cheese3K/yr
  • panner2K/yr

What reviews say buyers love and hate about Paneer

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall67%

Good quality

Taste-Overall33%

Best taste delicious

What buyers complain about

100% of reviews
Hard Feel75%

not soft

Taste-Overall25%

Taste like paneer

Common Paneer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paneer 36/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 5 tracked products. Search demand moved +3.2% over the last 90 days.
Search demand for Paneer on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.