Pancetta
FailDemand is soft, at -32.0% this quarter, so Pancetta is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £188K/yr94K searches / yr
- 90-day growth
- -32.0%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 9 sellers
Flapen Score
Pancetta against its category
The dotted line is the Grocery average. Past it, Pancetta is stronger. Inside it, weaker.
Market
The Pancetta market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pancetta 94K times last year and spent an estimated £188K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
17.1% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -32.0%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £188Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- guanciale38K searches a year
02 · Price
A sale here is worth £11.71.
Listings sell for £11.71 on average, from £1.13 to £29.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £11.71 that is £9K to £12K a year per listing.
- Average price
- £11.71under the $15 to $100 sweet spot
- Price range
- £1.13–£29.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #46 within Tinned & Jarred Food. It carries 251 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 63%
- Out of stock, average day
- 0.4%
- Average rank
- #46in Tinned & Jarred Food
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 251per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Pancetta products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Smoked Bacon Lardons Twin Pack 200g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 756
- Age
- 10y ago

Guanciale Stagionato di Colonnata - Seasoned Pork Cheek of Colonnata (300g +/- | 10.58 oz) | Italian Artisan Food Gourmet Delicatessen
- Price
- £16.02
- Rating
- 2.9/5
- Reviews
- 9
- Age
- 1y ago

Morrisons Diced Pancetta 140g
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 947
- Age
- 10y ago

Morrisons The Best Dry Cured Oak Smoked Bacon Lardons Air Dried 160g
- Price
- £3.62
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

Gourmet Cured Pork Cheek (GUANCIALE) With Insulated Thermal Packaging sourced from free-raised Italian pigs gluten free handcrafted product ideal for Carbonara and Amatriciana (0 400kg 400 gram)
- Price
- £13.13
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 2y ago
Trending
90-day click momentum
Morrisons Savers Cooking Bacon 500 g
- Price
- £1.13
- Rating
- 4.5/5
- Reviews
- 353
- Age
- 9y ago

Guanciale Stagionato di Colonnata - Seasoned Pork Cheek of Colonnata (300g +/- | 10.58 oz) | Italian Artisan Food Gourmet Delicatessen
- Price
- £16.02
- Rating
- 2.9/5
- Reviews
- 9
- Age
- 1y ago

Morrisons The Best Dry Cured Oak Smoked Bacon Lardons Air Dried 160g
- Price
- £3.62
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

Morrisons Market Street Deli Thickly Sliced Yorkshire Ham 125g
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 5y ago

Guanciale (Pork cheek) Awarded the Best of Italy award from Amatrice (Lazio) With Insulated Thermal Packaging |ideal for carbonara and amatriciana (1 KG)
- Price
- £29.55
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 1y ago
Newest
by launch date
Morrisons The Best Dry Cured Oak Smoked Bacon Lardons Air Dried 160g
- Price
- £3.62
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

Guanciale (Pork cheek) Awarded the Best of Italy award from Amatrice (Lazio) With Insulated Thermal Packaging |ideal for carbonara and amatriciana (1 KG)
- Price
- £29.55
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 1y ago

Guanciale Stagionato di Colonnata - Seasoned Pork Cheek of Colonnata (300g +/- | 10.58 oz) | Italian Artisan Food Gourmet Delicatessen
- Price
- £16.02
- Rating
- 2.9/5
- Reviews
- 9
- Age
- 1y ago

Gourmet Cured Pork Cheek (GUANCIALE) With Insulated Thermal Packaging sourced from free-raised Italian pigs gluten free handcrafted product ideal for Carbonara and Amatriciana (0 400kg 400 gram)
- Price
- £13.13
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 2y ago

Gourmet Whole Pork Cheek (GUANCIALE) sourced from free-raised Italian pigs gluten free handcrafted product ideal for Carbonara and Amatriciana (0 600kg 600 gram)
- Price
- £17.90
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- Morrisons58%
- Bestoftheapps18%
- Donna Calabria14%
- Casa Modena4%
- Blu Italia4%
- Cesmar S.a.s2%
- Open — no brand owns it (1 brand, 1%)
Demand
Pancetta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Pancetta search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guanciale38K/yr
- bacon lardons17K/yr
- ham hock18K/yr
- lardons10K/yr
- gammon ham5K/yr
- guanciale italiano4K/yr
- ham shank3K/yr
Reviews and returns
What reviews say buyers love and hate about Pancetta
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The sizing is very small
was basically just tiny scraps
All fat
Not the best
Crumbs
Fat
Love
Was fine for pasta sauce
Always a staple in my fridge - tasty and handy,
Tasty and good value for money
Good value for money
Very good value
Good price
gives it extra flavour
The flavour is lovely
gives a richer flavour to recipes
I find these diced pancetta perfect for making soups, stews, casseroles, quiches, omelettes and pies, etc
Good for homemade pasta
Cooked really well
Excellent product
A quality product
Great product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pancetta questions
Answered from the same tracked data.









