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Pancakes Ready to Eat

Fail

Prices span $0.55–$3.28, mostly outside the sweet spot, so Pancakes Ready to Eat is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£118K/yr223K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
82%top-5 click share · 6 brands · 43 sellers

Flapen Score

Pancakes Ready to Eat against its category

The dotted line is the Grocery average. Past it, Pancakes Ready to Eat is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pancakes Ready to Eat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pancakes Ready to Eat 223K times last year and spent an estimated £118K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 31.1% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 31.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
31.1%
Market size, estimated
£118Ka year
Peak month
February2.5× the quietest month
Top search term
pancakes176K searches a year

02 · Price

A sale here is worth £1.70.

Listings sell for £1.70 on average, from £0.55 to £3.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £1.70 that is £3K to £4K a year per listing.

Average price
£1.70under the $15 to $100 sweet spot
Price range
£0.55–£3.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 932 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#19in Bakery
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
932per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pancakes Ready to Eat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£71K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

43

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Morrisons62%
  • PASQUIER22%
  • Nutella6%
  • Warburtons5%
  • Dr. Oetker3%
  • CO OP2%
  • Open — no brand owns it (0%)

Demand

Pancakes Ready to Eat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Pancakes Ready to Eat

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“unlike cheapo pancakes don't taste like sawdust to me”
A buyer, on “Taste-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Pancakes Ready to Eat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data