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Pancakes Ready to Eat

Fail

Prices span $0.55–$3.28, mostly outside the sweet spot, so Pancakes Ready to Eat is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£118K/yr223K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
82%top-5 click share · 6 brands · 43 sellers

Flapen Score

Pancakes Ready to Eat against its category

The dotted line is the Grocery average. Past it, Pancakes Ready to Eat is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pancakes Ready to Eat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pancakes Ready to Eat 223K times last year and spent an estimated £118K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

31.1% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
31.1%
Market size, estimated
£118Ka year
Peak month
February2.5× the quietest month
Top search term
pancakes176K searches a year

02 · Price

A sale here is worth £1.70.

Listings sell for £1.70 on average, from £0.55 to £3.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £1.70 that is £3K to £4K a year per listing.

Average price
£1.70under the $15 to $100 sweet spot
Price range
£0.55–£3.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 932 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#19in Bakery
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
932per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pancakes Ready to Eat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£71K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

43

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Morrisons62%
  • PASQUIER22%
  • Nutella6%
  • Warburtons5%
  • Dr. Oetker3%
  • CO OP2%
  • Open — no brand owns it (0%)

Demand

Pancakes Ready to Eat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Pancakes Ready to Eat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.08

unlike cheapo pancakes don't taste like sawdust to me

Not as good as buttermilk pancakes

and tasted worse

Blend/Ratio13%−0.03

only managed to get three pancakes out of this mix would not buy again

I was disappointed with the pancake mix

Stale/Rotten/Spoiled13%−0.03

Absolutely vile

Love

Taste-Overall22%−0.08

Great taste

Yummy

Absolutely tasty

Quality-Overall20%+1.40

Good quality

Great item

Great product

Value For Money17%+1.22

Good value

Great value for money does the job

Excellent value for money

Baking11%+0.71

Decent pancakes

Best pancakes around

Best bought pancakes

Ease Of Use8%+0.51

Quick, easy, filling

Really easy to make

Quick and easy and so delicious

FAQ

Common Pancakes Ready to Eat questions

Answered from the same tracked data.