Pancakes Ready to Eat
FailPrices span $0.55–$3.28, mostly outside the sweet spot, so Pancakes Ready to Eat is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £118K/yr223K searches / yr
- 90-day growth
- -37.8%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 43 sellers
Flapen Score
Pancakes Ready to Eat against its category
The dotted line is the Grocery average. Past it, Pancakes Ready to Eat is stronger. Inside it, weaker.
Market
The Pancakes Ready to Eat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pancakes Ready to Eat 223K times last year and spent an estimated £118K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 31.1% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 31.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -37.8%
- Conversion, latest week
- 31.1%
- Market size, estimated
- £118Ka year
- Peak month
- February2.5× the quietest month
- Top search term
- pancakes176K searches a year
02 · Price
A sale here is worth £1.70.
Listings sell for £1.70 on average, from £0.55 to £3.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £1.70 that is £3K to £4K a year per listing.
- Average price
- £1.70under the $15 to $100 sweet spot
- Price range
- £0.55–£3.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 932 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #19in Bakery
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 932per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pancakes Ready to Eat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MORRISONS SCOTCH PANCAKES 6PK
- Price
- £0.55
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Brioche Pasquier Pancakes 8 x 35g (280g)
- Price
- £2.54
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 4y ago

Brioche Pasquier Pancakes Choc Chip x8
- Price
- £2.40
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 6,754
- Age
- 6y ago

Morrisons The Best Blueberry Pancakes 4pk
- Price
- £1.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Trending
estimated 90-day click momentum
MORRISONS SCOTCH PANCAKES 6PK
- Price
- £0.55
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Morrisons The Best Blueberry Pancakes 4pk
- Price
- £1.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Morrisons The Best Sicilian Lemon Pancakes 4pk
- Price
- £1.86
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2mo ago

Brioche Pasquier Pancakes Choc Chip x8
- Price
- £2.40
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Warburtons Crumpets Pack of 9 330g
- Price
- £1.26
- Rating
- 4.7/5
- Reviews
- 1,992
- Age
- 14y ago
Newest
by launch date
Morrisons The Best Blueberry Pancakes 4pk
- Price
- £1.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Morrisons The Best Sicilian Lemon Pancakes 4pk
- Price
- £1.86
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2mo ago

MORRISONS SCOTCH PANCAKES 6PK
- Price
- £0.55
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

Brioche Pasquier Pancakes Choc Chip x8
- Price
- £2.40
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Dr. Oetker American Style Pancake Mix 170g
- Price
- £1.40
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
43
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Morrisons62%
- PASQUIER22%
- Nutella6%
- Warburtons5%
- Dr. Oetker3%
- CO OP2%
- Open — no brand owns it (0%)
Demand
Pancakes Ready to Eat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.5×
Reviews and returns
What reviews say buyers love and hate about Pancakes Ready to Eat
We read the reviews and the return reasons for every product selling here.
“unlike cheapo pancakes don't taste like sawdust to me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pancakes Ready to Eat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









