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Pancake Mix

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -61.7% this quarter, so Pancake Mix is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£136K/yr132K searches / yr
90-day growth
-61.7%search demand this quarter
Competition
53%top-5 click share · 17 brands · 73 sellers

Flapen Score

Pancake Mix against its category

The dotted line is the Grocery average. Past it, Pancake Mix is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pancake Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pancake Mix 132K times last year and spent an estimated £136K. The top 5 brands take 57% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-61.7%
Conversion, latest week
11.1%
Market size, estimated
£136Ka year
Peak month
February4.0× the quietest month
Top search term
pancake mix102K searches a year

02 · Price

A sale here is worth £9.30.

Listings sell for £9.30 on average, from £1.18 to £27.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.30 that is £2K to £5K a year per listing.

Average price
£9.30under the $15 to $100 sweet spot
Price range
£1.18–£27.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #44 within Baking Supplies. It carries 827 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
89%
Out of stock, average day
3.6%
Average rank
#44in Baking Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
827per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Pancake Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

73

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

53%

Top 20: 92%

Open market

38%

  • Krusteaz16%
  • Bisquick14%
  • Bob's Red Mill13%
  • mallx7%
  • Morrisons6%
  • Dr. Oetker6%

Demand

Pancake Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 4.0×

Search terms

Top Pancake Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pancake mix102K/yr
  • american pancake mix13K/yr
  • bisquick9K/yr
  • bisquick pancake mix4K/yr
  • buttermilk pancake mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Pancake Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.10

also had an odd aftertaste

Does not taste good

It tastes like sand

Blend/Ratio13%−0.05

I was disappointed with the pancake mix

I wasnt overly impressed with this mix

only managed to get three pancakes out of this mix would not buy again

Value For Money10%−0.03

very expensive

Over price, you can get a 40z for the same 30p more

expensive

Ingredients-Overall7%−0.05

The original version did not include this ingredient

Flavor7%−0.01

these are pretty dense, overly sweet and not particularly flavourful

Not your classic pancake flavour

Love

Taste-Overall26%−0.10

the taste is yummy

Really tasty

A real treat

Baking22%+1.84

Decent pancakes

Heavenly pancakes

Great pancakes

Ease Of Use11%+1.20

it is so convenient

Easy to cook

Really easy to make

Quality-Overall8%+0.60

Good quality

Just perfection

Good quality, will buy again

Blend/Ratio6%−0.05

Very nice mix

This is the best packet pancake mixture Ive ever had and why would you make your own when this is so easy and so delicious

Good pancake mix

FAQ

Common Pancake Mix questions

Answered from the same tracked data.