pancake mix
Worth a lookShows low returns (0.0%), but soft demand (-61.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good826.54avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.18–£27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£136K£136K/yr · 132K searches
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Growth
Bad-61.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pancake mix is a £136K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pancake mix market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £116K–£140K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 43%
- Out of stock
- 3.6%
- Avg brand age
- 64 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
73
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
53%
Top 20: 92%
Open market
38%
- Krusteaz16%
- Bisquick14%
- Bob's Red Mill13%
- mallx7%
- Morrisons6%
- Dr. Oetker6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.7% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 4.0×
Top pancake mix search terms
- pancake mix102K/yr
- american pancake mix13K/yr
- bisquick9K/yr
- bisquick pancake mix4K/yr
- buttermilk pancake mix3K/yr
Top pancake mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Krusteaz Buttermilk Complete Pancake Mix Just Add Water Reseal Pouch 4.53kg
Krusteaz£14.124.9★17 rev
Betty Crocker Bisquick Original Pancake and Baking Mix 1.13kg
Bisquick£7.914.5★5,241 rev
Bobs Red Mill Signature Buttermilk Pancake Mix 567g - Just Add Water Makes 32-40 Pancakes per Bag
Bob's Red Mill£7.554.6★216 rev
Krusteaz Buttermilk Complete Pancake Mix Just Add Water 4.53kg Reusable Pouch
mallx£14.814.7★244 rev
Dr. Oetker American Style Pancake Mix 170g
Dr. Oetker£1.404.5★52 rev
Newest
by launch dateKrusteaz Buttermilk Complete Pancake Mix Just Add Water Reseal Pouch 4.53kg
Krusteaz£14.1217 rev
Slurrp Farm No Refined Flour Classic Pancake Mix | Instant Breakfast Mix made with Oats and Jowar | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults
Slurrp Farm£4.781,958 rev
Pancake Mix Bundle with Pancake Shaker 155g x3 and Intrinsic Treats Shopping List Card (Makes a Total of 18 Pancakes)
Intrinsic Treats£10.123 rev
Dr. Oetker American Style Pancake Mix 170g
Dr. Oetker£1.4052 rev
Pancake Shaker (155g 2-Pack) Quick & Convenient Pancake Mix for Fluffy Breakfasts
Blue Nile Foods£9.486 rev
Trending
90-day click momentumKrusteaz Buttermilk Complete Pancake Mix Just Add Water Reseal Pouch 4.53kg
Krusteaz£14.124.9★
Pancake Shaker (155g 2-Pack) Quick & Convenient Pancake Mix for Fluffy Breakfasts
Blue Nile Foods£9.484.6★
Aunt Jemima Original Pancake-Waffle Mix - 907g
--£9.134.5★
Betty Crocker Bisquick Original Pancake & Baking Mix 567g (20oz) - American Import
Bisquick£6.854.2★
Morrisons American Pancake Mix 200g
Morrisons£1.184.4★
What buyers say about pancake mix
What buyers praise and complain about, mined from review topics.What buyers love
“the taste is yummy”
“Decent pancakes”
“it is so convenient”
“Good quality”
“Very nice mix”
“worth it”
“Great flavour”
“As described”
“this is a healthy breakfast”
“Great. gluten free”
What buyers complain about
“also had an odd aftertaste”
“I was disappointed with the pancake mix”
“very expensive”
“The original version did not include this ingredient”
“these are pretty dense, overly sweet and not particularly flavourful”
“Absolutely vile”
“overly sweet”
“All it really needs is water”
“you cannot buy a gluten free product”
Common questions
- Is pancake mix profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -61.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pancake mix niche?
- 17 brands and 73 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in pancake mix?
- Top complaints mined from reviews: Taste-Overall, Blend/Ratio, Value For Money. The return rate is 0.0%.
- When does demand for pancake mix peak?
- Demand peaks in Feb–Mar; the busiest month runs 4.0× the quietest.
- What does it cost to enter the pancake mix niche?
- Listings span £1.18–£27.79; the average listing price is £9.30 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.