How competitive is the Pancake Mix niche on Amazon United Kingdom?

17 brands and 73 sellers compete in Pancake Mix on Amazon United Kingdom. The top 5 Pancake Mix products take 53% of clicks and its top 5 brands hold 57% of demand.

What do buyers complain about in Pancake Mix?

Pancake Mix buyers on Amazon United Kingdom complain most about Taste-Overall, Blend/Ratio, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pancake Mix niche?

Pancake Mix sells for £9.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.18–£27.79. The average incumbent carries 827 reviews — the moat a new listing must climb.

Pancake Mix

Pancake Mix shows low returns (0.0%), but soft demand (-61.7% this quarter) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Pancake Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pancake Mix is a £136K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.

Pancake Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -61.7% over the last 90 days and 11.1% of searches end in a purchase.

£136K

revenue / yr

Units sold / yr15K

Search volume / yr-61.7%132K

Conversion rate11.1%

Avg price£9.30

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers17 · 73

Top-5 product click share53%

Open market43%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Pancake Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Krusteaz Buttermilk Complete Pancake Mix Just Add Water Reseal Pouch 4.53kg

Price: £14.12
Rating: 4.9/5
Reviews: 17
Age: 4mo ago

Betty Crocker Bisquick Original Pancake and Baking Mix 1.13kg

Price: £7.91
Rating: 4.5/5
Reviews: 5,241
Age: 11y ago

Bobs Red Mill Signature Buttermilk Pancake Mix 567g - Just Add Water Makes 32-40 Pancakes per Bag

Price: £7.55
Rating: 4.6/5
Reviews: 216
Age: 2y ago

Krusteaz Buttermilk Complete Pancake Mix Just Add Water 4.53kg Reusable Pouch

Price: £14.81
Rating: 4.7/5
Reviews: 244
Age: 6y ago

Dr. Oetker American Style Pancake Mix 170g

Price: £1.40
Rating: 4.5/5
Reviews: 52
Age: 1y ago

Newest

by launch date

Krusteaz Buttermilk Complete Pancake Mix Just Add Water Reseal Pouch 4.53kg

Price: £14.12
Rating: 4.9/5
Reviews: 17
Age: 4mo ago

Slurrp Farm No Refined Flour Classic Pancake Mix | Instant Breakfast Mix made with Oats and Jowar | 100% Vegetarian Eggless Healthy Breakfast for Kids & Adults

Price: £4.78
Rating: 4.4/5
Reviews: 1,958
Age: 1y ago

Pancake Mix Bundle with Pancake Shaker 155g x3 and Intrinsic Treats Shopping List Card (Makes a Total of 18 Pancakes)

Price: £10.12
Rating: 4.6/5
Reviews: 3
Age: 1y ago

Dr. Oetker American Style Pancake Mix 170g

Price: £1.40
Rating: 4.5/5
Reviews: 52
Age: 1y ago

Pancake Shaker (155g 2-Pack) Quick & Convenient Pancake Mix for Fluffy Breakfasts

Price: £9.48
Rating: 4.6/5
Reviews: 6
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

53%

Top 20: 92%

Open market

38%

Krusteaz16%
Bisquick14%
Bob's Red Mill13%
mallx7%
Morrisons6%
Dr. Oetker6%

Pancake Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR11.1%Products28Brands17Top 5 Brands57%OOS Rate3.6%Rating4.5★Reviews827Avg BSR#44

Peak months: Feb, Mar · busiest ÷ quietest = 4.0×

Top Pancake Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pancake mix102K/yr -64.6%8.3% conv.
american pancake mix13K/yr -53.2%6.2% conv.
bisquick9K/yr -29.5%8.6% conv.
bisquick pancake mix4K/yr -58.0%12.0% conv.
buttermilk pancake mix3K/yr -45.8%8.4% conv.

What reviews say buyers love and hate about Pancake Mix

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall26%

“the taste is yummy”

Baking22%

“Decent pancakes”

Ease Of Use11%

“it is so convenient”

Quality-Overall8%

“Good quality”

Blend/Ratio6%

“Very nice mix”

What buyers complain about

82% of reviews

Taste-Overall33%

“also had an odd aftertaste”

Blend/Ratio13%

“I was disappointed with the pancake mix”

Value For Money10%

“very expensive”

Ingredients-Overall7%

“The original version did not include this ingredient”

Flavor7%

“these are pretty dense, overly sweet and not particularly flavourful”

Common Pancake Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pancake Mix 51/100 on Amazon United Kingdom — Worth a look. The niche generates £136K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -61.7% over the last 90 days.