Skip to content

Pain Au Chocolat

Fail

Prices span $1.48–$14.52, mostly outside the sweet spot, so Pain Au Chocolat is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£220K/yr278K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 17 sellers

Flapen Score

Pain Au Chocolat against its category

The dotted line is the Grocery average. Past it, Pain Au Chocolat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pain Au Chocolat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pain Au Chocolat 278K times last year and spent an estimated £220K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 24.7% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
24.7%
Market size, estimated
£220Ka year
Peak month
December1.5× the quietest month
Top search term
croissants216K searches a year

02 · Price

A sale here is worth £3.21.

Listings sell for £3.21 on average, from £1.48 to £14.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.21 that is £13K to £16K a year per listing.

Average price
£3.21under the $15 to $100 sweet spot
Price range
£1.48–£14.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #12 within Bakery. It carries 456 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
93%
Out of stock, average day
6.5%
Average rank
#12in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
456per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pain Au Chocolat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

1%

  • Morrisons80%
  • Pret10%
  • Generic3%
  • Jus Rol2%
  • LA BOULANGERE2%
  • AHG Investment2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pain Au Chocolat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Pain Au Chocolat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • croissants216K/yr
  • croissant48K/yr
  • chocolate croissants9K/yr
  • chocolate croissant3K/yr
  • crossiants2K/yr

Reviews and returns

What reviews say buyers love and hate about Pain Au Chocolat

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“now they taste like the cheap”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Pain Au Chocolat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data