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Pain Au Chocolat

Fail

Prices span $1.48–$14.52, mostly outside the sweet spot, so Pain Au Chocolat is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£220K/yr278K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 17 sellers

Flapen Score

Pain Au Chocolat against its category

The dotted line is the Grocery average. Past it, Pain Au Chocolat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pain Au Chocolat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pain Au Chocolat 278K times last year and spent an estimated £220K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

24.7% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
24.7%
Market size, estimated
£220Ka year
Peak month
December1.5× the quietest month
Top search term
croissants216K searches a year

02 · Price

A sale here is worth £3.21.

Listings sell for £3.21 on average, from £1.48 to £14.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.21 that is £13K to £16K a year per listing.

Average price
£3.21under the $15 to $100 sweet spot
Price range
£1.48–£14.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£13K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #12 within Bakery. It carries 456 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
93%
Out of stock, average day
6.5%
Average rank
#12in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
456per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pain Au Chocolat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Morrisons80%
  • Pret10%
  • Generic3%
  • Jus Rol2%
  • LA BOULANGERE2%
  • AHG Investment2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pain Au Chocolat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Pain Au Chocolat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • croissants216K/yr
  • croissant48K/yr
  • chocolate croissants9K/yr
  • chocolate croissant3K/yr
  • crossiants2K/yr

Reviews and returns

What reviews say buyers love and hate about Pain Au Chocolat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+1.80

now they taste like the cheap

Doesn't taste like almond a bit disappointed

Tastes like a cheap iced bun without the icing

Quality-Overall13%+0.79

isn't the best

every so often the quality is not so high being very similar to M&S ones, I put this down to a shortfall in the manufacturing and the order being topped up with lower quality ones to fulfil the order

The quality of these have dropped severely as of late

Oily/Greasy12%+0.85

bit oily rather than buttery

Moist/Dry8%−0.11

second order were very dry

Burnt/Roasted/Overbaked8%−0.11

Burned

Love

Taste-Overall42%+1.80

Taste good

great taste that is not stale

Taste nice feels like from bakery

Freshness22%+0.75

Fresh quality

Fresh croissants

stayed fresher for longer when you only eat one at a time

Quality-Overall7%+0.79

Very good quality product

Good quality product worth purchasing

Good product

Value For Money7%+0.01

because it is not too expensive

Decent enough for 8 at this price

Good value for money

Cooking Instructions3%+0.42

easy to cook

FAQ

Common Pain Au Chocolat questions

Answered from the same tracked data.