Pain Au Chocolat
FailPrices span $1.48–$14.52, mostly outside the sweet spot, so Pain Au Chocolat is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £220K/yr278K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 17 sellers
Flapen Score
Pain Au Chocolat against its category
The dotted line is the Grocery average. Past it, Pain Au Chocolat is stronger. Inside it, weaker.
Market
The Pain Au Chocolat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pain Au Chocolat 278K times last year and spent an estimated £220K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
24.7% of searches ended in a purchase last week.
Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.
- Searches, last 12 months
- 278K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 24.7%
- Market size, estimated
- £220Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- croissants216K searches a year
02 · Price
A sale here is worth £3.21.
Listings sell for £3.21 on average, from £1.48 to £14.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.21 that is £13K to £16K a year per listing.
- Average price
- £3.21under the $15 to $100 sweet spot
- Price range
- £1.48–£14.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #12 within Bakery. It carries 456 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 93%
- Out of stock, average day
- 6.5%
- Average rank
- #12in Bakery
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 456per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pain Au Chocolat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Best All Butter Croissants Pack of 4
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 1,080
- Age
- 11y ago

Morrisons Croissants 6 pack
- Price
- £1.91
- Rating
- 4.5/5
- Reviews
- 1,235
- Age
- 9y ago

Morrisons All Butter Croissants 8 Pack
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 2,086
- Age
- 10y ago

Morrisons Brioche Pain Au Chocolate 270g 6 Croissants
- Price
- £1.94
- Rating
- 4.6/5
- Reviews
- 1,822
- Age
- 7y ago

Morrisons Cake Shop Butter Croissants 4 Pack
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 4y ago
Trending
90-day click momentum
PRET A Manger 6 Pack Chocolate Croissants
- Price
- £4.21
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 4y ago

Morrisons Cake Shop Filled Croissant with Almond & Jam 2 Pack
- Price
- £2.13
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 10mo ago

La Boulangère 6 Croissants 240g
- Price
- £1.58
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3y ago

Iceland Luxury 4 All Butter Croissants
- Price
- £1.93
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago

Pret A Manger 6 Pack Butter Croissants
- Price
- £3.69
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 4y ago
Newest
by launch date
Morrisons Cake Shop Filled Croissant with Almond & Jam 2 Pack
- Price
- £2.13
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 10mo ago

Morrisons Bake at Home 6 Croissants 360g
- Price
- £3.46
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 1y ago

Iceland Luxury 4 All Butter Croissants
- Price
- £1.93
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago

Morrisons All Butter Croissants 4pk
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago

Morrisons Cake Shop Almond Croissants 2 Pack
- Price
- £1.98
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
17
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
1%
- Morrisons80%
- Pret10%
- Generic3%
- Jus Rol2%
- LA BOULANGERE2%
- AHG Investment2%
- Open — no brand owns it (1 brand, 1%)
Demand
Pain Au Chocolat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Pain Au Chocolat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- croissants216K/yr
- croissant48K/yr
- chocolate croissants9K/yr
- chocolate croissant3K/yr
- crossiants2K/yr
Reviews and returns
What reviews say buyers love and hate about Pain Au Chocolat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
now they taste like the cheap
Doesn't taste like almond a bit disappointed
Tastes like a cheap iced bun without the icing
isn't the best
every so often the quality is not so high being very similar to M&S ones, I put this down to a shortfall in the manufacturing and the order being topped up with lower quality ones to fulfil the order
The quality of these have dropped severely as of late
bit oily rather than buttery
second order were very dry
Burned
Love
Taste good
great taste that is not stale
Taste nice feels like from bakery
Fresh quality
Fresh croissants
stayed fresher for longer when you only eat one at a time
Very good quality product
Good quality product worth purchasing
Good product
because it is not too expensive
Decent enough for 8 at this price
Good value for money
easy to cook
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pain Au Chocolat questions
Answered from the same tracked data.









