pain au chocolat
Skip itPrices mostly outside the sweet spot ($1.48–$14.52) — this niche doesn't clear our bar today.
Conversion
Incredible24.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great456.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£220K£220K/yr · 278K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.21avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.48–£14.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pain au chocolat is a £220K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pain au chocolat market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £257K–£321K
- units × avg price
- Conversion rate
- 24.7%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 0%
- Out of stock
- 6.5%
- Avg brand age
- 41 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
17
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
1%
- Morrisons80%
- Pret10%
- Generic3%
- Jus Rol2%
- LA BOULANGERE2%
- AHG Investment2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top pain au chocolat search terms
- croissants216K/yr
- croissant48K/yr
- chocolate croissants9K/yr
- chocolate croissant3K/yr
- crossiants2K/yr
Top pain au chocolat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons The Best All Butter Croissants Pack of 4
Morrisons£2.564.5★1,080 rev
Morrisons Croissants 6 pack
Morrisons£1.914.5★1,235 rev
Morrisons All Butter Croissants 8 Pack
Morrisons£2.404.4★2,086 rev
Morrisons Brioche Pain Au Chocolate 270g 6 Croissants
Morrisons£1.944.6★1,822 rev
Morrisons Cake Shop Butter Croissants 4 Pack
Morrisons£1.484.4★222 rev
Newest
by launch date
Morrisons Cake Shop Filled Croissant with Almond & Jam 2 Pack
Morrisons£2.138 rev
Morrisons Bake at Home 6 Croissants 360g
Morrisons£3.4636 rev
Iceland Luxury 4 All Butter Croissants
Iceland£1.936 rev
Morrisons All Butter Croissants 4pk
Morrisons£1.5840 rev
Morrisons Cake Shop Almond Croissants 2 Pack
Generic£1.98137 rev
Trending
90-day click momentum
PRET A Manger 6 Pack Chocolate Croissants
Pret£4.214.7★
Morrisons Cake Shop Filled Croissant with Almond & Jam 2 Pack
Morrisons£2.134.0★
La Boulangère 6 Croissants 240g
LA BOULANGERE£1.584.8★
Iceland Luxury 4 All Butter Croissants
Iceland£1.934.0★
Pret A Manger 6 Pack Butter Croissants
Pret£3.694.5★
What buyers say about pain au chocolat
What buyers praise and complain about, mined from review topics.What buyers love
“Taste good”
“Fresh quality”
“Very good quality product”
“because it is not too expensive”
“easy to cook”
“Just the job”
“Very sweet taste, light & airy”
“Very quick and easy snack”
What buyers complain about
“now they taste like the cheap”
“isn't the best”
“bit oily rather than buttery”
“second order were very dry”
“Burned”
“price can be a little bit cheap”
“far too sweet”
“Sorry these have not got that proper butter flavour you expect and very sweet”
“Croissant shaped brioche buns - Surprisingly misleading”
Common questions
- Is pain au chocolat profitable to sell on Amazon United Kingdom?
- The niche generates £220K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the pain au chocolat niche?
- 7 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in pain au chocolat?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Oily/Greasy. The return rate is 0.0%.
- When does demand for pain au chocolat peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the pain au chocolat niche?
- Listings span £1.48–£14.52; the average listing price is £3.21 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.