How competitive is the Paella Rice niche on Amazon United Kingdom?

8 brands and 20 sellers compete in Paella Rice on Amazon United Kingdom. The top 5 Paella Rice products take 77% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Paella Rice?

Paella Rice buyers on Amazon United Kingdom complain most about Value For Money, Weight Heavy, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Paella Rice niche?

Paella Rice sells for £8.33 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.08–£23.44. The average incumbent carries 798 reviews — the moat a new listing must climb.

Paella Rice

a small market ($57K/yr) — Paella Rice doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Paella Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paella Rice is a £57K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.

Paella Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +40.3% over the last 90 days and 16.1% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr8K

Search volume / yr+40.3%42K

Conversion rate16.1%

Avg price£8.33

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 20

Top-5 product click share77%

Open market8%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Paella Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella

Price: £8.57
Rating: 4.7/5
Reviews: 1,025
Age: 6y ago

Morrisons Paella Rice 500g

Price: £2.10
Rating: 4.6/5
Reviews: 279
Age: 7y ago

Spanish Bomba Rice D.O. Valencia by The Black Hoof

Price: £12.25
Rating: 4.6/5
Reviews: 1,016
Age: 5y ago

by Amazon Arborio Risotto Rice 500g

Price: £1.68
Rating: 4.6/5
Reviews: 640
Age: 3y ago

Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof

Price: £8.48
Rating: 4.6/5
Reviews: 455
Age: 3y ago

Newest

by launch date

Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof

Price: £8.48
Rating: 4.6/5
Reviews: 455
Age: 3y ago

by Amazon Arborio Risotto Rice 500g

Price: £1.68
Rating: 4.6/5
Reviews: 640
Age: 3y ago

Spanish Bomba Rice D.O. Valencia by The Black Hoof

Price: £12.25
Rating: 4.6/5
Reviews: 1,016
Age: 5y ago

Alises-2 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella

Price: £14.43
Rating: 4.7/5
Reviews: 1,025
Age: 6y ago

Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella

Price: £8.57
Rating: 4.7/5
Reviews: 1,025
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Alises39%
Morrisons24%
THE BLACK HOOF16%
by Amazon8%
Calasparra5%
Schwartz3%
Open — no brand owns it (2 brands, 5%)

Paella Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR16.1%Products11Brands8Top 5 Brands92%OOS Rate0.0%Rating4.6★Reviews798Avg BSR#129

Peak months: Aug · busiest ÷ quietest = 1.7×

What reviews say buyers love and hate about Paella Rice

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall31%

“Delicious”

Baking13%

“Great for risotto”

Value For Money12%

“Really good value for money Light weight ey”

Quality-Overall10%

“Great quality”

Flavor5%

“the Bomba added something more; good structure and great flavour from the absorbed stock and saffron”

What buyers complain about

58% of reviews

Value For Money25%

“Just very expensive”

Weight Heavy8%

“Underweight also”

Advertised Vs Actual Product8%

“Rubbish not as picture shows”

Cooking Instructions6%

“The cooking time will vary for different recipes”

Absorbency6%

“It does not absorb liquids well”

Common Paella Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paella Rice 45/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 11 tracked products. Search demand moved +40.3% over the last 90 days.