Paella Rice
FailShoppers spend only $57K a year here, so Paella Rice is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £57K/yr42K searches / yr
- 90-day growth
- +40.3%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 20 sellers
Flapen Score
Paella Rice against its category
The dotted line is the Grocery average. Past it, Paella Rice is stronger. Inside it, weaker.
Market
The Paella Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paella Rice 42K times last year and spent an estimated £57K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +40.3%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £57Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- paella rice35K searches a year
02 · Price
A sale here is worth £8.33.
Listings sell for £8.33 on average, from £1.08 to £23.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.33 that is £2K to £4K a year per listing.
- Average price
- £8.33under the $15 to $100 sweet spot
- Price range
- £1.08–£23.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Rice, Pasta & Pulses. It carries 798 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Rice, Pasta & Pulses
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 798per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Paella Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Morrisons Paella Rice 500g
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 7y ago

Spanish Bomba Rice D.O. Valencia by The Black Hoof
- Price
- £12.25
- Rating
- 4.6/5
- Reviews
- 1,016
- Age
- 5y ago

by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 3y ago
Trending
90-day click momentum
Alises - 1 Kg Paella Rice Bomba - Spanish Premium White Rice - Arroz redondo bomba
- Price
- £11.98
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Carmencita Paella Seasoning Mix - Traditional Spanish Rice Spices Blend for Paella & Rice Dishes A Blend of Saffron Garlic Paprika Pepper Salt and Cloves - 5 Sachets 30 Servings
- Price
- £4.11
- Rating
- 4.6/5
- Reviews
- 3,022
- Age
- 16y ago

by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 3y ago

Alises-2 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella
- Price
- £14.43
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago
Newest
by launch date
Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 3y ago

by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Spanish Bomba Rice D.O. Valencia by The Black Hoof
- Price
- £12.25
- Rating
- 4.6/5
- Reviews
- 1,016
- Age
- 5y ago

Alises-2 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella
- Price
- £14.43
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
20
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Alises39%
- Morrisons24%
- THE BLACK HOOF16%
- by Amazon8%
- Calasparra5%
- Schwartz3%
- Open — no brand owns it (2 brands, 5%)
Demand
Paella Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Paella Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just very expensive
However way overpriced
expensive
Underweight also
Rubbish not as picture shows
The cooking time will vary for different recipes
It does not absorb liquids well
Love
Delicious
It soaks in more fluid than other types and tastes good
No issues with taste
Great for risotto
Perfect rice for cooking paella
Perfect product to make the best paella
Really good value for money Light weight ey
Good price
Worth every penny
Great quality
excellent quality, I recommend
Great product
the Bomba added something more; good structure and great flavour from the absorbed stock and saffron
Has a subtle nutty flavour which makes for a fabulous rissotto or paella
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paella Rice questions
Answered from the same tracked data.









