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Paella Rice

Fail

Shoppers spend an estimated $57K a year here, so Paella Rice is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£57K/yr42K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
77%top-5 click share · 8 brands · 20 sellers

Flapen Score

Paella Rice against its category

The dotted line is the Grocery average. Past it, Paella Rice is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paella Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paella Rice 42K times last year and spent an estimated £57K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
16.1%
Market size, estimated
£57Ka year
Peak month
August1.7× the quietest month
Top search term
paella rice35K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £1.08 to £23.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.33 that is £2K to £4K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£1.08–£23.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Rice, Pasta & Pulses. It carries 798 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#129in Rice, Pasta & Pulses
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
798per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Paella Rice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

5%

  • Alises39%
  • Morrisons24%
  • THE BLACK HOOF16%
  • by Amazon8%
  • Calasparra5%
  • Schwartz3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Paella Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Paella Rice

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Just very expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Paella Rice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data