Paella Rice
FailShoppers spend an estimated $57K a year here, so Paella Rice is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £57K/yr42K searches / yr
- 90-day growth
- +40.3%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 20 sellers
Flapen Score
Paella Rice against its category
The dotted line is the Grocery average. Past it, Paella Rice is stronger. Inside it, weaker.
Market
The Paella Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paella Rice 42K times last year and spent an estimated £57K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 16.1% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +40.3%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £57Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- paella rice35K searches a year
02 · Price
A sale here is worth £8.33.
Listings sell for £8.33 on average, from £1.08 to £23.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.33 that is £2K to £4K a year per listing.
- Average price
- £8.33under the $15 to $100 sweet spot
- Price range
- £1.08–£23.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Rice, Pasta & Pulses. It carries 798 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Rice, Pasta & Pulses
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 798per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Paella Rice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Morrisons Paella Rice 500g
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 7y ago

Spanish Bomba Rice D.O. Valencia by The Black Hoof
- Price
- £12.25
- Rating
- 4.6/5
- Reviews
- 1,016
- Age
- 5y ago

by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 3y ago
Trending
estimated 90-day click momentum
Alises - 1 Kg Paella Rice Bomba - Spanish Premium White Rice - Arroz redondo bomba
- Price
- £11.98
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Carmencita Paella Seasoning Mix - Traditional Spanish Rice Spices Blend for Paella & Rice Dishes A Blend of Saffron Garlic Paprika Pepper Salt and Cloves - 5 Sachets 30 Servings
- Price
- £4.11
- Rating
- 4.6/5
- Reviews
- 3,022
- Age
- 16y ago

by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 3y ago

Alises-2 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella
- Price
- £14.43
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago
Newest
by launch date
Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 3y ago

by Amazon Arborio Risotto Rice 500g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

Spanish Bomba Rice D.O. Valencia by The Black Hoof
- Price
- £12.25
- Rating
- 4.6/5
- Reviews
- 1,016
- Age
- 5y ago

Alises-2 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella
- Price
- £14.43
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago

Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 1,025
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
20
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
5%
- Alises39%
- Morrisons24%
- THE BLACK HOOF16%
- by Amazon8%
- Calasparra5%
- Schwartz3%
- Open — no brand owns it (2 brands, 5%)
Demand
Paella Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Paella Rice
We read the reviews and the return reasons for every product selling here.
“Just very expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paella Rice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









