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Paella Rice

Fail

Shoppers spend only $57K a year here, so Paella Rice is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£57K/yr42K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
77%top-5 click share · 8 brands · 20 sellers

Flapen Score

Paella Rice against its category

The dotted line is the Grocery average. Past it, Paella Rice is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paella Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paella Rice 42K times last year and spent an estimated £57K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
16.1%
Market size, estimated
£57Ka year
Peak month
August1.7× the quietest month
Top search term
paella rice35K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £1.08 to £23.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.33 that is £2K to £4K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£1.08–£23.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Rice, Pasta & Pulses. It carries 798 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#129in Rice, Pasta & Pulses
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
798per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Paella Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Alises39%
  • Morrisons24%
  • THE BLACK HOOF16%
  • by Amazon8%
  • Calasparra5%
  • Schwartz3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Paella Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Paella Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.04

Just very expensive

However way overpriced

expensive

Weight Heavy8%−0.05

Underweight also

Advertised Vs Actual Product8%−0.05

Rubbish not as picture shows

Cooking Instructions6%−0.01

The cooking time will vary for different recipes

Absorbency6%−0.01

It does not absorb liquids well

Love

Taste-Overall31%+2.41

Delicious

It soaks in more fluid than other types and tastes good

No issues with taste

Baking13%−0.09

Great for risotto

Perfect rice for cooking paella

Perfect product to make the best paella

Value For Money12%−0.04

Really good value for money Light weight ey

Good price

Worth every penny

Quality-Overall10%+0.48

Great quality

excellent quality, I recommend

Great product

Flavor5%+0.59

the Bomba added something more; good structure and great flavour from the absorbed stock and saffron

Has a subtle nutty flavour which makes for a fabulous rissotto or paella

FAQ

Common Paella Rice questions

Answered from the same tracked data.