Is paella rice profitable to sell on Amazon United Kingdom?

The niche generates £57K/yr across 11 tracked products. 90-day search growth is +40.3%. Flapen's verdict: Skip it (45/100).

How competitive is the paella rice niche?

8 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in paella rice?

Top complaints mined from reviews: Value For Money, Weight Heavy, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for paella rice peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the paella rice niche?

Listings span £1.08–£23.44; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.

paella rice

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good797.82

avg incumbent reviews — the moat a new listing must climb

Growth

Good+40.3%

90-day search growth — must beat 0% to launch

Price range

Okay£1.08–£23.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.33

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad£57K

£57K/yr · 42K searches

According to Flapen's Amazon United Kingdom niche tracking, paella rice is a £57K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

paella rice market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £50K–£67K; units × avg price
Conversion rate: 16.1%
Avg BSR: #129
Page quality: 0%
Prime: 91%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 86 months
Avg seller age: 210 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Alises39%
Morrisons24%
THE BLACK HOOF16%
by Amazon8%
Calasparra5%
Schwartz3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top paella rice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella

Alises£8.574.7★1,025 rev

Morrisons Paella Rice 500g

Morrisons£2.104.6★279 rev

Spanish Bomba Rice D.O. Valencia by The Black Hoof

THE BLACK HOOF£12.254.6★1,016 rev

by Amazon Arborio Risotto Rice 500g

by Amazon£1.684.6★640 rev

Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof

THE BLACK HOOF£8.484.6★455 rev

Newest

by launch date

Spanish Bahia Paella Rice D.O. Valencia by The Black Hoof

THE BLACK HOOF£8.48455 rev

3y ago

by Amazon Arborio Risotto Rice 500g

by Amazon£1.68640 rev

3y ago

Spanish Bomba Rice D.O. Valencia by The Black Hoof

THE BLACK HOOF£12.251,016 rev

5y ago

Alises-2 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella

Alises£14.431,025 rev

6y ago

Alises - 1 Kg Paella Rice Bahia D.O. Valencia - Arroz Bahia Spanish Premium Rice for Paella

Alises£8.571,025 rev

6y ago

What buyers say about paella rice

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Delicious”

Baking13%

“Great for risotto”

Value For Money12%

“Really good value for money Light weight ey”

Quality-Overall10%

“Great quality”

Flavor5%

“the Bomba added something more; good structure and great flavour from the absorbed stock and saffron”

Texture/Consistency-Overall5%

“Good texture”

Absorbency4%

“absorbs well”

Crispiness4%

“Lovely creamy risottos with this rice”

Ingredients-Overall4%

“Excellent rice & good value- definitely recommend”

Cooking Instructions3%

“makes risotto just fine”

What buyers complain about

Value For Money25%

“Just very expensive”

Weight Heavy8%

“Underweight also”

Advertised Vs Actual Product8%

“Rubbish not as picture shows”

Cooking Instructions6%

“The cooking time will vary for different recipes”

Absorbency6%

“It does not absorb liquids well”

Quality-Overall6%

“frankly its not that good”

Common questions

Is paella rice profitable to sell on Amazon United Kingdom?: The niche generates £57K/yr across 11 tracked products. 90-day search growth is +40.3%. Flapen's verdict: Skip it (45/100).
How competitive is the paella rice niche?: 8 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in paella rice?: Top complaints mined from reviews: Value For Money, Weight Heavy, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for paella rice peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the paella rice niche?: Listings span £1.08–£23.44; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.