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Pacifico Beer

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so Pacifico Beer is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£57K/yr101K searches / yr
90-day growth
+160.2%search demand this quarter
Competition
85%top-5 click share · 5 brands · 12 sellers

Flapen Score

Pacifico Beer against its category

The dotted line is the Grocery average. Past it, Pacifico Beer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pacifico Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pacifico Beer 101K times last year and spent an estimated £57K. All 5 brands take every click. Demand peaks in Jan–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +160.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+160.2%
Conversion, latest week
2.2%
Market size, estimated
£57Ka year
Peak month
January2.9× the quietest month
Top search term
modelo beer60K searches a year

02 · Price

A sale here is worth £25.70.

Listings sell for £25.70 on average, from £3.18 to £46.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £25.70 that is £3K to £6K a year per listing.

Average price
£25.70inside the $15 to $100 sweet spot
Price range
£3.18–£46.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #314 within Beer, Wine & Spirits. It carries 152 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
50%
Out of stock, average day
4.9%
Average rank
#314in Beer, Wine & Spirits
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Modelo83%
  • PDL8%
  • Modelo Especial5%
  • Corona3%
  • Pacifico2%

Demand

Pacifico Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May · busiest ÷ quietest = 2.9×

Search terms

Top Pacifico Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • modelo beer60K/yr
  • modelo30K/yr
  • modello beer6K/yr
  • mexican beer5K/yr

Reviews and returns

What reviews say buyers love and hate about Pacifico Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money60%+4.20

Great value

Perfect value

Super price

Alcohol Flavor20%−0.40

Beer is nice

Taste-Overall20%+0.70

Lovely beer

Best beer ever And lovely when ice cold

FAQ

Common Pacifico Beer questions

Answered from the same tracked data.