Oyster Sauce
FailDemand is soft, at -15.6% this quarter, so Oyster Sauce is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £188K/yr146K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 64 sellers
Flapen Score
Oyster Sauce against its category
The dotted line is the Grocery average. Past it, Oyster Sauce is stronger. Inside it, weaker.
Market
The Oyster Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oyster Sauce 146K times last year and spent an estimated £188K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £188Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- oyster sauce133K searches a year
02 · Price
A sale here is worth £9.17.
Listings sell for £9.17 on average, from £1.53 to £22.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £9.17 that is £9K to £11K a year per listing.
- Average price
- £9.17under the $15 to $100 sweet spot
- Price range
- £1.53–£22.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Condiments & Sauces. It carries 677 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #139in Condiments & Sauces
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 677per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Oyster Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lee Kum Kee Panda Oyster Sauce (255g)
- Price
- £4.35
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 5y ago

Maekrua Thai Oyster Sauce 600 ml
- Price
- £5.88
- Rating
- 4.7/5
- Reviews
- 949
- Age
- 13y ago

Lee Kum Kee Panda Oyster Sauce 510g (Pack of 1)
- Price
- £2.68
- Rating
- 4.7/5
- Reviews
- 2,533
- Age
- 13y ago

Blue Dragon Oyster Sauce 150ml | Authentic Rich & Glossy Flavour | Great for Stir Fries Sauces & Marinades
- Price
- £1.53
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 10y ago

Sharwoods Chinese Savoury Oyster Sauce Rich Umami Sauce For Beef Made With Real Oyster Extract 150 ml Jar (Pack of 1)
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 13y ago
Trending
estimated 90-day click momentum
Lee Kum Kee Back To School Value Pack: Premium Oyster Sauce Light & Dark Soy Sauce Mushroom Seasoning and Rice Vinegar - Set of 5
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Blue Dragon Oyster Sauce 1L Chinese Oyster Sauce Cantonese Stir Fry Sauce Rich Umami Marinade & Glaze for Chicken Beef Prawns & Vegetables Asian Cooking Sauce for Noodles & Rice
- Price
- £8.01
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 6y ago

Lee Kum Kee Premium Oyster Sauce 510 g (Pack of 2)
- Price
- £10.97
- Rating
- 4.6/5
- Reviews
- 1,075
- Age
- 13y ago

Lee Kum Kee Panda Brand Gluten Free Oyster Sauce for Stir Frying Cooking 510g (Pack of 2)
- Price
- £10.97
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 5y ago

Lee Kum Kee Panda Brand Oyster Flavoured Sauce 510 g (Pack of 6)
- Price
- £15.32
- Rating
- 4.6/5
- Reviews
- 1,012
- Age
- 13y ago
Newest
by launch date
Bugs Pantry LEE KUM KEE Premium 510g | 2x Panda Oyster Sauce | Authentic Asian Flavor for Cooking Marinades and Dressings
- Price
- £9.75
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 5mo ago

Lee Kum Kee Back To School Value Pack: Premium Oyster Sauce Light & Dark Soy Sauce Mushroom Seasoning and Rice Vinegar - Set of 5
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

LEE KUM KEE Premium 510g | 2x Panda Oyster Sauce | Authentic Asian Flavor for Cooking Marinades and Dressings
- Price
- £10.38
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Lee Kum Kee Premium Essential Stir Fry Cooking Set (Light and Dark Soy Sauce + Oyster Sauce)
- Price
- £15.43
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 3y ago

Lee Kum Kee Essential Chinese Cooking Kit - Soy Sauce Sesame Oil Oyster Oil & Chilli Sauce (Set of 5)
- Price
- £22.80
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
64
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
4%
- Lee Kum Kee51%
- Maekrua14%
- Blue Dragon12%
- Sharwood's8%
- Bug's Pantry6%
- Starry Mart4%
- Open — no brand owns it (2 brands, 4%)
Demand
Oyster Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Oyster Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oyster sauce133K/yr
- oyster sauce for cooking9K/yr
- lee kum kee oyster sauce4K/yr
Reviews and returns
What reviews say buyers love and hate about Oyster Sauce
We read the reviews and the return reasons for every product selling here.
“Relatively small when it arrived”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oyster Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









