Oyster Sauce
FailDemand is soft, at -15.6% this quarter, so Oyster Sauce is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £188K/yr146K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 64 sellers
Flapen Score
Oyster Sauce against its category
The dotted line is the Grocery average. Past it, Oyster Sauce is stronger. Inside it, weaker.
Market
The Oyster Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oyster Sauce 146K times last year and spent an estimated £188K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £188Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- oyster sauce133K searches a year
02 · Price
A sale here is worth £9.17.
Listings sell for £9.17 on average, from £1.53 to £22.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £9.17 that is £9K to £11K a year per listing.
- Average price
- £9.17under the $15 to $100 sweet spot
- Price range
- £1.53–£22.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Condiments & Sauces. It carries 677 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #139in Condiments & Sauces
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 677per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Oyster Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lee Kum Kee Panda Oyster Sauce (255g)
- Price
- £4.35
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 5y ago

Maekrua Thai Oyster Sauce 600 ml
- Price
- £5.88
- Rating
- 4.7/5
- Reviews
- 949
- Age
- 13y ago

Lee Kum Kee Panda Oyster Sauce 510g (Pack of 1)
- Price
- £2.68
- Rating
- 4.7/5
- Reviews
- 2,533
- Age
- 13y ago

Blue Dragon Oyster Sauce 150ml | Authentic Rich & Glossy Flavour | Great for Stir Fries Sauces & Marinades
- Price
- £1.53
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 10y ago

Sharwoods Chinese Savoury Oyster Sauce Rich Umami Sauce For Beef Made With Real Oyster Extract 150 ml Jar (Pack of 1)
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 13y ago
Trending
90-day click momentum
Lee Kum Kee Back To School Value Pack: Premium Oyster Sauce Light & Dark Soy Sauce Mushroom Seasoning and Rice Vinegar - Set of 5
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Blue Dragon Oyster Sauce 1L Chinese Oyster Sauce Cantonese Stir Fry Sauce Rich Umami Marinade & Glaze for Chicken Beef Prawns & Vegetables Asian Cooking Sauce for Noodles & Rice
- Price
- £8.01
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 6y ago

Lee Kum Kee Premium Oyster Sauce 510 g (Pack of 2)
- Price
- £10.97
- Rating
- 4.6/5
- Reviews
- 1,075
- Age
- 13y ago

Lee Kum Kee Panda Brand Gluten Free Oyster Sauce for Stir Frying Cooking 510g (Pack of 2)
- Price
- £10.97
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 5y ago

Lee Kum Kee Panda Brand Oyster Flavoured Sauce 510 g (Pack of 6)
- Price
- £15.32
- Rating
- 4.6/5
- Reviews
- 1,012
- Age
- 13y ago
Newest
by launch date
Bugs Pantry LEE KUM KEE Premium 510g | 2x Panda Oyster Sauce | Authentic Asian Flavor for Cooking Marinades and Dressings
- Price
- £9.75
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 5mo ago

Lee Kum Kee Back To School Value Pack: Premium Oyster Sauce Light & Dark Soy Sauce Mushroom Seasoning and Rice Vinegar - Set of 5
- Price
- £20.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

LEE KUM KEE Premium 510g | 2x Panda Oyster Sauce | Authentic Asian Flavor for Cooking Marinades and Dressings
- Price
- £10.38
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Lee Kum Kee Premium Essential Stir Fry Cooking Set (Light and Dark Soy Sauce + Oyster Sauce)
- Price
- £15.43
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 3y ago

Lee Kum Kee Essential Chinese Cooking Kit - Soy Sauce Sesame Oil Oyster Oil & Chilli Sauce (Set of 5)
- Price
- £22.80
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
64
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Lee Kum Kee51%
- Maekrua14%
- Blue Dragon12%
- Sharwood's8%
- Bug's Pantry6%
- Starry Mart4%
- Open — no brand owns it (2 brands, 4%)
Demand
Oyster Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Search terms
Top Oyster Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oyster sauce133K/yr
- oyster sauce for cooking9K/yr
- lee kum kee oyster sauce4K/yr
Reviews and returns
What reviews say buyers love and hate about Oyster Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Relatively small when it arrived
Smaller than whats in the picture
did not like the flavour
Do not buy at this price
Ridiculous pricing I didn't notice the size tbh
this price however is disappointing to say the least
Love
They are delicious tasting sauces
Best tasting oyster sauce Ive had so far
Good taste
Good quality sauce
good quality
a very good product
Flavour excellent
Good sauce
Thick and viscous with a lovely flavour
Just as I expected
Does what it says on the bottle
Just what i needed
Great value
Good value
Price was right
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oyster Sauce questions
Answered from the same tracked data.









