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Oyster Sauce

Fail

Demand is soft, at -15.6% this quarter, so Oyster Sauce is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£188K/yr146K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
67%top-5 click share · 8 brands · 64 sellers

Flapen Score

Oyster Sauce against its category

The dotted line is the Grocery average. Past it, Oyster Sauce is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oyster Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oyster Sauce 146K times last year and spent an estimated £188K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
14.1%
Market size, estimated
£188Ka year
Peak month
February1.6× the quietest month
Top search term
oyster sauce133K searches a year

02 · Price

A sale here is worth £9.17.

Listings sell for £9.17 on average, from £1.53 to £22.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £9.17 that is £9K to £11K a year per listing.

Average price
£9.17under the $15 to $100 sweet spot
Price range
£1.53–£22.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Condiments & Sauces. It carries 677 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#139in Condiments & Sauces
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
677per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Oyster Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

64

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Lee Kum Kee51%
  • Maekrua14%
  • Blue Dragon12%
  • Sharwood's8%
  • Bug's Pantry6%
  • Starry Mart4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Oyster Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Oyster Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oyster sauce133K/yr
  • oyster sauce for cooking9K/yr
  • lee kum kee oyster sauce4K/yr

Reviews and returns

What reviews say buyers love and hate about Oyster Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.14

Relatively small when it arrived

Smaller than whats in the picture

Flavor33%−0.10

did not like the flavour

Value For Money17%−0.03

Do not buy at this price

Ridiculous pricing I didn't notice the size tbh

this price however is disappointing to say the least

Love

Taste-Overall31%+2.86

They are delicious tasting sauces

Best tasting oyster sauce Ive had so far

Good taste

Quality-Overall26%+0.70

Good quality sauce

good quality

a very good product

Flavor11%−0.10

Flavour excellent

Good sauce

Thick and viscous with a lovely flavour

Advertised Vs Actual Product11%+0.80

Just as I expected

Does what it says on the bottle

Just what i needed

Value For Money10%−0.03

Great value

Good value

Price was right

FAQ

Common Oyster Sauce questions

Answered from the same tracked data.