oxy powder
Skip itPrices mostly outside the sweet spot ($1.57–$12.61) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Growth
Good+36.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,028.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£7.55avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 63K searches
Price range
Bad£1.57–£12.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oxy powder is a £49K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oxy powder market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £38K–£45K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 64%
- Out of stock
- 0.5%
- Avg brand age
- 57 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
50
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- by Amazon32%
- Vanish21%
- JOVS13%
- Ecover12%
- Customchem9%
- Arborfill7%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +36.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 5.6×
Top oxy powder search terms
- oxygen bleach47K/yr
- oxygen bleach powder12K/yr
- oxy bleach3K/yr
- oxygen bleach for clothes2K/yr
Top oxy powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Oxy Power Stain Remover Powder for Colours 1kg
by Amazon£2.724.6★1,656 rev
Vanish Oxi Action Laundry Whitener and Stain Remover Powder 1kg For Whites
Vanish£5.104.6★7,950 rev
Ecover Laundry Brilliant Bleach Stain Remover Powder Cleans & Brightens without Chlorine 1 x 400g
Ecover£1.574.3★3,210 rev
Customchem 1KG - Sodium Percarbonate Pure Granular Coated Oxygen Bleach Cleaner Stain Remover
Customchem£7.304.7★366 rev
Oxygen Bleach Powder 1kg Natural Stain Remover & Non Toxic Bleach Alternative Whitens Laundry Removes Odours & Cleans Surfaces Eco Friendly Chlorine Free Vegan
Arborfill£9.844.7★12 rev
Newest
by launch date
JOVS Sodium Percarbonate 3 kg - Pure Granular Oxygen Bleach Cleaner Eco-Friendly Stain Remover & Laundry Whitener Biodegradable Household Cleaning Agent.
JOVS£11.95135 rev
Oxygen Bleach Powder 1kg Natural Stain Remover & Non Toxic Bleach Alternative Whitens Laundry Removes Odours & Cleans Surfaces Eco Friendly Chlorine Free Vegan
Arborfill£9.8412 rev
VAXEN Sodium Percarbonate Powder 1500g Green Bleach Oxygen Bleach Coated Multi-Purpose Stain Remover
VAXEN£8.2458 rev
1kg Oxygen Bleach Green Bleach Sodium Percarbonate plastic free from small UK business
Generic£8.6242 rev
by Amazon Oxy Power Stain Remover Powder for Colours 1kg
by Amazon£2.721,656 rev
Trending
90-day click momentum
Vanish Gold Crystal White Stain Remover Powder 2.4kg Oxi Action for Quick Wash Restores Whites & Removes Tough Stains Without Pre-treating
Vanish£12.614.7★
1kg Oxygen Bleach Green Bleach Sodium Percarbonate plastic free from small UK business
Generic£8.624.7★
JOVS Sodium Percarbonate 3 kg - Pure Granular Oxygen Bleach Cleaner Eco-Friendly Stain Remover & Laundry Whitener Biodegradable Household Cleaning Agent.
JOVS£11.954.6★
Vanish Gold Crystal White Stain Remover Powder 1.5kg Oxi Action for Quick Wash Restores Whites & Removes Tough Stains Without Pre-treating
Vanish£7.784.7★
Oxygen Bleach Powder 1kg Natural Stain Remover & Non Toxic Bleach Alternative Whitens Laundry Removes Odours & Cleans Surfaces Eco Friendly Chlorine Free Vegan
Arborfill£9.844.7★
What buyers say about oxy powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value for money”
“It does the job”
“I'm always very pleased with the results my whites stay white”
“it cleans ok”
“Great stuff a scoop in the washing machine works wonders”
“Friendly for the environment”
“works well”
“which feels reasonable for the size”
“Lovely scent”
What buyers complain about
“it came out stained blue”
“Doesn't activate”
“Not cheaper,”
“didnt see any difference in clothes it was same as washing without it”
“it bleached my shirt”
“This means the package is 212g short of the advertised 3kg”
“Underweight slightly”
“Can clogged up in washing machine drawer”
“Not as nicer scent left as other brands”
“It doesn't remove all types of stains during a regular wash”
Top return reasons
Common questions
- Is oxy powder profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the oxy powder niche?
- 8 brands and 50 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in oxy powder?
- Top complaints mined from reviews: Stain Resistance, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for oxy powder peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 5.6× the quietest.
- What does it cost to enter the oxy powder niche?
- Listings span £1.57–£12.61; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 2,028 reviews — the moat a new listing must climb.