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Oxy Powder

Fail

Prices span $1.57–$12.61, mostly outside the sweet spot, so Oxy Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£49K/yr63K searches / yr
90-day growth
+36.8%search demand this quarter
Competition
75%top-5 click share · 8 brands · 50 sellers

Flapen Score

Oxy Powder against its category

The dotted line is the Grocery average. Past it, Oxy Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxy Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxy Powder 63K times last year and spent an estimated £49K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+36.8%
Conversion, latest week
10.2%
Market size, estimated
£49Ka year
Peak month
April5.6× the quietest month
Top search term
oxygen bleach47K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £1.57 to £12.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.55 that is £2K to £4K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£1.57–£12.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #74 within Laundry. It carries 2,028 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
45%
Out of stock, average day
0.5%
Average rank
#74in Laundry
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,028per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Oxy Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

50

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • by Amazon32%
  • Vanish21%
  • JOVS13%
  • Ecover12%
  • Customchem9%
  • Arborfill7%
  • Open — no brand owns it (2 brands, 6%)

Demand

Oxy Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 5.6×

Search terms

Top Oxy Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxygen bleach47K/yr
  • oxygen bleach powder12K/yr
  • oxy bleach3K/yr
  • oxygen bleach for clothes2K/yr

Reviews and returns

What reviews say buyers love and hate about Oxy Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stain Resistance29%−0.13

it came out stained blue

Didnt remove stains at all

Ive had a couple of stubborn stains

Functionality-Overall9%−0.04

Doesn't activate

Didnt work for me

Not an effective whitener

Value For Money7%+0.91

Not cheaper,

Waste of money

Not worth it

Quality-Overall6%+1.20

didnt see any difference in clothes it was same as washing without it

not as good as named brands

Cheaper than other brands

Color5%

it bleached my shirt

It is not colour safe

The pillowcases ended up pink

Love

Quality-Overall17%+1.20

Excellent product

Great product to use

Just as good as main brands

Value For Money17%+0.91

Excellent value for money

Worth buying

Good price

Advertised Vs Actual Product8%+0.16

It does the job

Did its job

As described

Color7%

I'm always very pleased with the results my whites stay white

colors stay vibrant

It gives white colour brighter

Ease Of Cleaning7%+0.29

it cleans ok

it always cleans well with it

Great for cleaning

Return

0.1% Return rate 10% Fixable by listing

Leak-Proof38%▃▇▇█▇▅
Stain Resistance12%▄▂▁▁▃█

it came out stained blue

Didnt remove stains at all

Ive had a couple of stubborn stains

Functionality-Overall11%▁█▁▁▆▃

Doesn't activate

Didnt work for me

Not an effective whitener

Product Condition7%█▁▅▁▆▃
Advertised Vs Actual Product5%▁▁█▁▁▁

This means the package is 212g short of the advertised 3kg

Feels misleading, especially when you expect it to be fuller

Half full and there no way that 2.4kg because I just filled a 1.9kg tub and still havent touched the side aint worth the money so if you looking at this item just buy the 1.9kg instead

FAQ

Common Oxy Powder questions

Answered from the same tracked data.