Is oxy profitable to sell on Amazon United Kingdom?

The niche generates £149K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (49/100).

How competitive is the oxy niche?

9 brands and 72 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in oxy?

Top complaints mined from reviews: Stain Resistance, Color, Functionality-Overall. The return rate is 0.0%.

When does demand for oxy peak?

Demand peaks in Apr–May–Sep; the busiest month runs 3.6× the quietest.

What does it cost to enter the oxy niche?

Listings span £1.02–£26.93; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.

oxy

Skip it

Pricing outside the sweet spot ($9.16 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,119.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.02–£26.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Market size

Okay£149K

£149K/yr · 237K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.16

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, oxy is a £149K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May–Sep. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

oxy market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £115K–£137K; units × avg price
Conversion rate: 6.9%
Avg BSR: #222
Page quality: 0%
Prime: 40%
Sponsored: 55%
Out of stock: 16.9%
Avg brand age: 49 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

ACE28%
t&b enterprise24%
Epished15%
Generic13%
Dr. Beckmann9%
AcE7%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.

Peak months: Apr, May, Sep · busiest ÷ quietest = 3.6×

Open Trend

Top oxy search terms

ace131K/yr -23.1%1.8% conv.
ace for whites35K/yr +109.5%6.7% conv.
ace stain remover18K/yr +31.6%5.6% conv.
ace bleach16K/yr +10.7%6.8% conv.
ace bleach for whites13K/yr +67.9%6.9% conv.
ace whites laundry bleach9K/yr +62.4%7.5% conv.
ace for colours4K/yr +65.3%7.6% conv.
ace whites3K/yr +32.6%6.3% conv.
ace bleach for colours3K/yr +38.8%7.9% conv.
ace ultra for whites3K/yr +55.2%8.3% conv.

All search terms

Top oxy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ace Gentle Stain Remover 1L

ACE£2.314.6★718 rev

ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles

Epished£8.283.6★11 rev

3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics

t&b enterprise£11.424.7★19 rev

Dr. Beckmann Glowhite | maintains brighter white laundry | 5 In-Wash Sachets

Dr. Beckmann£1.024.5★7,002 rev

2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics

t&b enterprise£8.514.8★45 rev

Newest

by launch date

ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles

Epished£8.2811 rev

3mo ago

ACE Ultra for Colours Stain Remover Active-Oxygen Formula Removes Stains and Odours 1L 2 Pack

Generic£10.670 rev

4mo ago

3x ACE Ultra for Colours Advanced Laundry Liquid for Colour Protection Deep Cleaning & Tough Stain Removal Keeps Fabrics Bright Vibrant & Fresh

t&b enterprise£12.423 rev

4mo ago

3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics

t&b enterprise£11.4219 rev

11mo ago

2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics

t&b enterprise£8.5145 rev

1y ago

What buyers say about oxy

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“are reasonably priced”

Quality-Overall13%

“Excellent product”

Color11%

“Brighter whiter whites”

Advertised Vs Actual Product10%

“Did the job”

Ease Of Use9%

“Easy to use”

Washability8%

“Beautiful washing”

Efficiency4%

“Does the job”

Ease Of Cleaning4%

“it cleans ok”

Tooth Brightening3%

“is a very good bleach”

Brightness/Shine/Glow3%

“Keeps Whites Bright”

What buyers complain about

Stain Resistance25%

“Stain”

Color22%

“Not that gentle on colours”

Functionality-Overall18%

“Did nothing”

Color Fading/Discoloration7%

“One start as it not only whitned my clothes”

Value For Money4%

“Waste of money”

Smell3%

“leaves a horrid leftover chlorine smell even after two rinses in the washing machine”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Jamming/Clogging3%

“Can clogged up in washing machine drawer”

Temperature Control1%

“unfit for use at any temperature”

Itch Relief1%

“I ended up with incessant itch for weeks until I figured out it was this”

Top return reasons

Leak-Proof20%

Functionality-Overall15%

Stain Resistance10%

Color10%

Advertised Vs Actual Product10%

Ease Of Cleaning5%

Strength5%

Tooth Brightening5%

Ease Of Use5%

Size-Overall5%

Common questions

Is oxy profitable to sell on Amazon United Kingdom?: The niche generates £149K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (49/100).
How competitive is the oxy niche?: 9 brands and 72 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in oxy?: Top complaints mined from reviews: Stain Resistance, Color, Functionality-Overall. The return rate is 0.0%.
When does demand for oxy peak?: Demand peaks in Apr–May–Sep; the busiest month runs 3.6× the quietest.
What does it cost to enter the oxy niche?: Listings span £1.02–£26.93; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.

oxy