Oxy
FailProducts sell for $9.16 on average, outside the sweet spot, so Oxy is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £149K/yr237K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 57%top-5 click share · 9 brands · 72 sellers
Flapen Score
Oxy against its category
The dotted line is the Grocery average. Past it, Oxy is stronger. Inside it, weaker.
Market
The Oxy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oxy 237K times last year and spent an estimated £149K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £149Ka year
- Peak month
- September3.6× the quietest month
- Top search term
- ace131K searches a year
02 · Price
A sale here is worth £9.16.
Listings sell for £9.16 on average, from £1.02 to £26.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.16 that is £5K to £7K a year per listing.
- Average price
- £9.16under the $15 to $100 sweet spot
- Price range
- £1.02–£26.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #222 within Household Cleaners. It carries 1,120 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 40%
- Out of stock, average day
- 16.9%
- Average rank
- #222in Household Cleaners
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,120per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Oxy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ace Gentle Stain Remover 1L
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 14y ago

ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago

3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £11.42
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago

Dr. Beckmann Glowhite | maintains brighter white laundry | 5 In-Wash Sachets
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 7,002
- Age
- 5y ago

2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £8.51
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago
Trending
90-day click momentum
ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago

ACE Ultra for Colours Stain Remover Active-Oxygen Formula Removes Stains and Odours 1L 2 Pack
- Price
- £10.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

3x ACE Ultra for Colours Advanced Laundry Liquid for Colour Protection Deep Cleaning & Tough Stain Removal Keeps Fabrics Bright Vibrant & Fresh
- Price
- £12.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £11.42
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago

Ace Ultra Laundry Bleach for White Garments Clothes Stain Remover 6 x 1L Pack
- Price
- £18.66
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago

ACE Ultra for Colours Stain Remover Active-Oxygen Formula Removes Stains and Odours 1L 2 Pack
- Price
- £10.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

3x ACE Ultra for Colours Advanced Laundry Liquid for Colour Protection Deep Cleaning & Tough Stain Removal Keeps Fabrics Bright Vibrant & Fresh
- Price
- £12.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £11.42
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago

2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £8.51
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
72
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
5%
- ACE28%
- t&b enterprise24%
- Epished15%
- Generic13%
- Dr. Beckmann9%
- AcE7%
- Open — no brand owns it (3 brands, 5%)
Demand
Oxy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Sep · busiest ÷ quietest = 3.6×
Search terms
Top Oxy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ace131K/yr
- ace for whites35K/yr
- ace stain remover18K/yr
- ace bleach16K/yr
- ace bleach for whites13K/yr
- ace whites laundry bleach9K/yr
- ace for colours4K/yr
- ace whites3K/yr
- ace bleach for colours3K/yr
- ace ultra for whites3K/yr
Reviews and returns
What reviews say buyers love and hate about Oxy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stain
also stained them with yellow marks on both garments
Still stains dull looking
Not that gentle on colours
Whiter than white
a dirty grey
Did nothing
Didn't work
Didnt work as expected
One start as it not only whitned my clothes
Bleach white for clothes
Still stained and overbleached
Waste of money
Way more expensive on Amazon
Not worth it
Love
are reasonably priced
Amazing value
Good price
Excellent product
Great product to use
Great product, makes Whites White
Brighter whiter whites
White
colors stay vibrant
Did the job
Does exactly as described
DOES EXACTLY WHAT IT SAYS
Easy to use
The pre-dosed sachets make it so easy too, throw one in with your wash, and you're done
Keeps whites white easy to use
Return
0.0% Return rate 28% Fixable by listing
Did nothing
Didn't work
Didnt work as expected
Stain
also stained them with yellow marks on both garments
Still stains dull looking
Not that gentle on colours
Whiter than white
a dirty grey
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oxy questions
Answered from the same tracked data.









