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Oxy

Fail

Products sell for $9.16 on average, outside the sweet spot, so Oxy is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£149K/yr237K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
57%top-5 click share · 9 brands · 72 sellers

Flapen Score

Oxy against its category

The dotted line is the Grocery average. Past it, Oxy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxy 237K times last year and spent an estimated £149K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
6.9%
Market size, estimated
£149Ka year
Peak month
September3.6× the quietest month
Top search term
ace131K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £1.02 to £26.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.16 that is £5K to £7K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£1.02–£26.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #222 within Household Cleaners. It carries 1,120 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
40%
Out of stock, average day
16.9%
Average rank
#222in Household Cleaners
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,120per listing
Listings tracked
20

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Oxy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

72

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

5%

  • ACE28%
  • t&b enterprise24%
  • Epished15%
  • Generic13%
  • Dr. Beckmann9%
  • AcE7%
  • Open — no brand owns it (3 brands, 5%)

Demand

Oxy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Oxy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ace131K/yr
  • ace for whites35K/yr
  • ace stain remover18K/yr
  • ace bleach16K/yr
  • ace bleach for whites13K/yr
  • ace whites laundry bleach9K/yr
  • ace for colours4K/yr
  • ace whites3K/yr
  • ace bleach for colours3K/yr
  • ace ultra for whites3K/yr

Reviews and returns

What reviews say buyers love and hate about Oxy

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
25%of negative reviews mention “Stain Resistance”
<0.1%of orders come back, a rate Amazon rounds to zero
“Stain”
A buyer, on “Stain Resistance”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Oxy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data