Oxy
pricing outside the sweet spot ($9.16 avg) — Oxy doesn't clear our bar today.
Flapen Score
Is Oxy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oxy is a £149K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May–Sep. Verdict: Skip it — 49/100.
Oxy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.1% over the last 90 days and 6.9% of searches end in a purchase.
£149K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Oxy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ace Gentle Stain Remover 1L
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 14y ago
ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago
3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £11.42
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago
Dr. Beckmann Glowhite | maintains brighter white laundry | 5 In-Wash Sachets
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 7,002
- Age
- 5y ago
2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £8.51
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago
Trending
90-day click momentumACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago
ACE Ultra for Colours Stain Remover Active-Oxygen Formula Removes Stains and Odours 1L 2 Pack
- Price
- £10.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
3x ACE Ultra for Colours Advanced Laundry Liquid for Colour Protection Deep Cleaning & Tough Stain Removal Keeps Fabrics Bright Vibrant & Fresh
- Price
- £12.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £11.42
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago
Ace Ultra Laundry Bleach for White Garments Clothes Stain Remover 6 x 1L Pack
- Price
- £18.66
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch dateACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago
ACE Ultra for Colours Stain Remover Active-Oxygen Formula Removes Stains and Odours 1L 2 Pack
- Price
- £10.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
3x ACE Ultra for Colours Advanced Laundry Liquid for Colour Protection Deep Cleaning & Tough Stain Removal Keeps Fabrics Bright Vibrant & Fresh
- Price
- £12.42
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £11.42
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago
2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £8.51
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
72
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
5%
- ACE28%
- t&b enterprise24%
- Epished15%
- Generic13%
- Dr. Beckmann9%
- AcE7%
- Open — no brand owns it (3 brands, 5%)
Oxy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Sep · busiest ÷ quietest = 3.6×
Top Oxy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ace131K/yr
- ace for whites35K/yr
- ace stain remover18K/yr
- ace bleach16K/yr
- ace bleach for whites13K/yr
- ace whites laundry bleach9K/yr
- ace for colours4K/yr
- ace whites3K/yr
- ace bleach for colours3K/yr
- ace ultra for whites3K/yr
What reviews say buyers love and hate about Oxy
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“are reasonably priced”
“Excellent product”
“Brighter whiter whites”
“Did the job”
“Easy to use”
What buyers complain about
86% of reviews“Stain”
“Not that gentle on colours”
“Did nothing”
“One start as it not only whitned my clothes”
“Waste of money”
Oxy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oxy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
