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Oxy

Fail

Products sell for $9.16 on average, outside the sweet spot, so Oxy is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£149K/yr237K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
57%top-5 click share · 9 brands · 72 sellers

Flapen Score

Oxy against its category

The dotted line is the Grocery average. Past it, Oxy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxy 237K times last year and spent an estimated £149K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
6.9%
Market size, estimated
£149Ka year
Peak month
September3.6× the quietest month
Top search term
ace131K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £1.02 to £26.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.16 that is £5K to £7K a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£1.02–£26.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #222 within Household Cleaners. It carries 1,120 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
40%
Out of stock, average day
16.9%
Average rank
#222in Household Cleaners
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,120per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Oxy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

72

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

5%

  • ACE28%
  • t&b enterprise24%
  • Epished15%
  • Generic13%
  • Dr. Beckmann9%
  • AcE7%
  • Open — no brand owns it (3 brands, 5%)

Demand

Oxy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Oxy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ace131K/yr
  • ace for whites35K/yr
  • ace stain remover18K/yr
  • ace bleach16K/yr
  • ace bleach for whites13K/yr
  • ace whites laundry bleach9K/yr
  • ace for colours4K/yr
  • ace whites3K/yr
  • ace bleach for colours3K/yr
  • ace ultra for whites3K/yr

Reviews and returns

What reviews say buyers love and hate about Oxy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stain Resistance25%−0.08

Stain

also stained them with yellow marks on both garments

Still stains dull looking

Color22%

Not that gentle on colours

Whiter than white

a dirty grey

Functionality-Overall18%−0.14

Did nothing

Didn't work

Didnt work as expected

Color Fading/Discoloration7%−0.05

One start as it not only whitned my clothes

Bleach white for clothes

Still stained and overbleached

Value For Money4%+1.09

Waste of money

Way more expensive on Amazon

Not worth it

Love

Value For Money16%+1.09

are reasonably priced

Amazing value

Good price

Quality-Overall13%+0.39

Excellent product

Great product to use

Great product, makes Whites White

Color11%

Brighter whiter whites

White

colors stay vibrant

Advertised Vs Actual Product10%+0.49

Did the job

Does exactly as described

DOES EXACTLY WHAT IT SAYS

Ease Of Use9%+0.55

Easy to use

The pre-dosed sachets make it so easy too, throw one in with your wash, and you're done

Keeps whites white easy to use

Return

0.0% Return rate 28% Fixable by listing

Leak-Proof20%▁▁▁▁█▅
Functionality-Overall15%▁█▁▁▁▃

Did nothing

Didn't work

Didnt work as expected

Stain Resistance10%▁▅█▁▁▁

Stain

also stained them with yellow marks on both garments

Still stains dull looking

Color10%▁▁▁▁▁█

Not that gentle on colours

Whiter than white

a dirty grey

Advertised Vs Actual Product10%▁▁▁▁▁█

FAQ

Common Oxy questions

Answered from the same tracked data.