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Oven Pride

Fail

The top 5 products take 100% of clicks, so Oven Pride is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£337K/yr158K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 37 sellers

Flapen Score

Oven Pride against its category

The dotted line is the Grocery average. Past it, Oven Pride is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Pride market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven Pride 158K times last year and spent an estimated £337K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £337K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
17.0%
Market size, estimated
£337Ka year
Peak month
January2.3× the quietest month
Top search term
oven pride73K searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £4.61 to £19.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £12.54 that is £25K to £31K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£4.61–£19.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£25K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #29 within Household Cleaners. It carries 1,120 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
20%
Out of stock, average day
5.4%
Average rank
#29in Household Cleaners
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,120per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Oven Pride products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£67K£135K£202K£269K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OVEN PRIDE89%
  • Oven Brite11%

Demand

Oven Pride search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Oven Pride search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oven pride73K/yr
  • oven pride oven cleaner65K/yr
  • oven pride complete oven cleaning kit10K/yr
  • oven pride cleaner4K/yr
  • ovenpride3K/yr
  • ovenpride oven cleaning kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Pride

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

De-Grease17%−0.01

Only removes the soft grease not the older one

So the baked in grease was extensive

it just pulled all the grease off

Leak-Proof13%

bottle was leaking

Caustic liquid leaks out of the bag

Watch out for leaks

Value For Money10%+0.26

Too Expensive

its definitely an expensive option

not good value for money

Ease Of Cleaning7%+2.23

Did a very poor job of a relatively clean oven

Instructions don't allow for cleaning on the glass inside door of the oven

Quality-Overall5%+0.23

Not the best

very poor quality

Love

Ease Of Cleaning30%+2.23

Great oven cleaner

Oven cleaner

Decent clean

Quality-Overall17%+0.23

doze a good job

the best product for getting the steel racks back to silver

Excellent product

Value For Money12%+0.26

Worth every penny

Worth it

Good price

Advertised Vs Actual Product10%

Does exactly what it promises

Does the job

Just what I expected

Ease Of Use9%+0.62

Ease of use

Makes life easier

Easy and effective

Return

0.0% Return rate 8% Fixable by listing

Value For Money33%▁▇▅█▁▁

Too Expensive

its definitely an expensive option

not good value for money

Leak-Proof25%█▂▃▁▁▁

bottle was leaking

Caustic liquid leaks out of the bag

Watch out for leaks

Maintenance And Repair8%▁▁▁█▁▁
Charging8%▁▁█▁▁▁
Rusts/Corrodes8%▁▁█▁▁▁

in the hob pieces rusty underneath

be warned it is corrosive to skin

FAQ

Common Oven Pride questions

Answered from the same tracked data.