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Oven Pride

Fail

The top 5 products take 100% of clicks, so Oven Pride is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£337K/yr158K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 37 sellers

Flapen Score

Oven Pride against its category

The dotted line is the Grocery average. Past it, Oven Pride is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Pride market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven Pride 158K times last year and spent an estimated £337K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £337K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
17.0%
Market size, estimated
£337Ka year
Peak month
January2.3× the quietest month
Top search term
oven pride73K searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £4.61 to £19.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £12.54 that is £25K to £31K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£4.61–£19.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£25K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #29 within Household Cleaners. It carries 1,120 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
20%
Out of stock, average day
5.4%
Average rank
#29in Household Cleaners
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,120per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Oven Pride products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£67K£135K£202K£269K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

37

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • OVEN PRIDE89%
  • Oven Brite11%

Demand

Oven Pride search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Oven Pride search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oven pride73K/yr
  • oven pride oven cleaner65K/yr
  • oven pride complete oven cleaning kit10K/yr
  • oven pride cleaner4K/yr
  • ovenpride3K/yr
  • ovenpride oven cleaning kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Pride

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “De-Grease”
<0.1%of orders come back, a rate Amazon rounds to zero
“Only removes the soft grease not the older one”
A buyer, on “De-Grease”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oven Pride questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data