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Oven Cleaning Kit

Fail

Demand is soft, at -25.1% this quarter, so Oven Cleaning Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£476K/yr285K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
83%top-5 click share · 7 brands · 54 sellers

Flapen Score

Oven Cleaning Kit against its category

The dotted line is the Grocery average. Past it, Oven Cleaning Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Cleaning Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven Cleaning Kit 285K times last year and spent an estimated £476K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £476K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
16.0%
Market size, estimated
£476Ka year
Peak month
January2.1× the quietest month
Top search term
oven pride73K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £4.61 to £16.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £10.40 that is £21K to £26K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£4.61–£16.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£21K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #26 within Household Cleaners. It carries 680 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
60%
Out of stock, average day
3.2%
Average rank
#26in Household Cleaners
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Oven Cleaning Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£71K£143K£214K£286K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

54

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • OVEN PRIDE60%
  • Oven Brite15%
  • onlyfly7%
  • QLV5%
  • Masonara5%
  • Topest5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Oven Cleaning Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Oven Cleaning Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oven pride73K/yr
  • oven pride oven cleaner65K/yr
  • oven cleaner bags for racks25K/yr
  • oven cleaning kit24K/yr
  • oven cleaning bags23K/yr
  • oven pride complete oven cleaning kit10K/yr
  • oven cleaner kit27K/yr
  • oven rack cleaner8K/yr
  • oven shelf cleaning bags8K/yr
  • oven cleaner bags7K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Cleaning Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

De-Grease14%−0.02

it just pulled all the grease off

Only removes the soft grease not the older one

So the baked in grease was extensive

Value For Money12%+0.23

its definitely an expensive option

Too Expensive

Unlike the more expensive brand

Leak-Proof11%

bottle was leaking

Most of the liquid leaked out of the bag

Bags very prone to leaking

Quality-Overall9%−0.04

Terrible quality bags

Cheap

very poor quality

Ease Of Cleaning7%+2.21

Did a very poor job of a relatively clean oven

You can't clean the glass with it though

probably needs a professional clean

Love

Ease Of Cleaning31%+2.21

Decent clean

Cleans easily

Brilliant oven cleaner

Quality-Overall16%−0.04

The bag was of good quality

Good quality kit

Excellent product

Advertised Vs Actual Product12%+0.57

As advertised

Item as described

Works as stated

Value For Money12%+0.23

much cheaper

Good price

Good value for money

Ease Of Use9%+0.76

Ease of use

Makes life easier

Very convenient and easy to use kit

Return

0.0% Return rate 9% Fixable by listing

Leak-Proof51%█▃▅▇█▂

bottle was leaking

Most of the liquid leaked out of the bag

Bags very prone to leaking

Value For Money11%▁█▂▂▁▁

its definitely an expensive option

Too Expensive

Unlike the more expensive brand

Advertised Vs Actual Product9%▁▆▄▁█▇
Compatibility-Overall7%▁▁▁▂▁█
Moist/Dry5%█▁▂▂▁▄

The box arrived completely wet

FAQ

Common Oven Cleaning Kit questions

Answered from the same tracked data.