Skip to content

Oven Cleaner

Maybe

Returns run at only 0.1% of orders. But prices span $2.15–$14.19, mostly outside the sweet spot, so Oven Cleaner is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£1.2M/yr987K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
67%top-5 click share · 15 brands · 116 sellers

Flapen Score

Oven Cleaner against its category

The dotted line is the Grocery average. Past it, Oven Cleaner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven Cleaner 987K times last year and spent an estimated £1.2M. The top 5 brands take 75% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 987K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
987K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
15.0%
Market size, estimated
£1.2Ma year
Peak month
January2.0× the quietest month
Top search term
oven cleaner667K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £2.15 to £14.19. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £7.88 that is £47K to £63K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£2.15–£14.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£47K–£63K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Household Cleaners. It carries 2,568 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#18in Household Cleaners
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,568per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Oven Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£58K£117K£175K£233K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

116

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Mr Muscle21%
  • OVEN PRIDE20%
  • Oven Brite15%
  • QLV10%
  • Masonara9%
  • HG7%

Demand

Oven Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Oven Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oven cleaner667K/yr
  • oven cleaner heavy duty113K/yr
  • oven cleaner bags for racks25K/yr
  • oven cleaning kit24K/yr
  • oven cleaning bags23K/yr
  • oven rack cleaning bags19K/yr
  • heavy duty oven cleaner11K/yr
  • cooker cleaner11K/yr
  • oven cleaner kit27K/yr
  • oven cleaners10K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning19%+0.98

Cleaning power is NOT great

Did not clean

Poor at cleaning effectively

De-Grease10%−0.11

Didn't do anything to the baked in grease

It did not remove any grease

it just pulled all the grease off

Functionality-Overall9%−0.15

No very effective

Doesnt work

Does not work as advertised

Quality-Overall8%+0.37

Terrible quality bags

Rubbish product

very poor quality

Value For Money7%+0.37

Waste of money

its definitely an expensive option

Expensive and not very good

Love

Ease Of Cleaning31%+0.98

Cleans easily

Cleans effectively

Decent clean

Quality-Overall14%+0.37

The bag was of good quality

Good quality kit

Decent quality

Advertised Vs Actual Product10%+0.72

As advertised

Item as described

Works as stated

Value For Money8%+0.37

much cheaper

Good value for money

Good price

Ease Of Use8%+0.86

Ease of use

Easy ti use

Makes life easier

Return

0.1% Return rate 12% Fixable by listing

Leak-Proof30%▅▃█▆█▅

bottle was leaking

Most of the liquid leaked out of the bag

Bags very prone to leaking

Functionality-Overall14%▆█▄▃▅▃

No very effective

Doesnt work

Does not work as advertised

Advertised Vs Actual Product10%█▃▄▆▆█

Doesn't do what it says at all

Misleading

I found this very misleading

Value For Money7%▄▇█▆▁▇

Waste of money

its definitely an expensive option

Expensive and not very good

Spray/Flow7%▄▂▄█▆█

FAQ

Common Oven Cleaner questions

Answered from the same tracked data.