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Ovaltine Light

Fail

The top 5 brands take 100% of clicks, so Ovaltine Light is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£154K/yr129K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
63%top-5 click share · 5 brands · 70 sellers

Flapen Score

Ovaltine Light against its category

The dotted line is the Grocery average. Past it, Ovaltine Light is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ovaltine Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ovaltine Light 129K times last year and spent an estimated £154K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
8.6%
Market size, estimated
£154Ka year
Top search term
ovaltine92K searches a year

02 · Price

A sale here is worth £13.90.

Listings sell for £13.90 on average, from £3.81 to £43.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.90 that is £7K to £10K a year per listing.

Average price
£13.90under the $15 to $100 sweet spot
Price range
£3.81–£43.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #92 within Hot Chocolate & Malted Drinks. It carries 273 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
69%
Out of stock, average day
10.1%
Average rank
#92in Hot Chocolate & Malted Drinks
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ovaltine Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Ovaltine94%
  • Horlicks2%
  • Oerich1%
  • Universal Product Solutions1%
  • Generic1%

Demand

Ovaltine Light search demand

Weekly searches over the year. Pick a range.

3K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Ovaltine Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ovaltine92K/yr
  • ovaltine original19K/yr
  • ovaltine light14K/yr
  • ovaltine light add water4K/yr

Reviews and returns

What reviews say buyers love and hate about Ovaltine Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money56%−0.15

a bit expensive

Over priced

Price was way to high

Taste-Overall13%+2.43

Doesn't really taste the as the original

Not as malty tasting as I remember

Tastes more like Horlicks used to do

Quality-Overall7%+0.37

Not as good as it was a few years ago

Thickness4%+0.07

it seems more thick

Love

Taste-Overall32%+2.43

A quality drink that's very tasty

Great tasting

Original taste

Alcohol Flavor15%+0.62

Lovely night time drink

Nice bedtime drink

Nice nightime drink before bed

Value For Money13%−0.15

Good value for money

Good value

Great value

Quality-Overall10%+0.37

Excellent product

Rich in quality

Price and quality

Ease Of Use9%+0.61

Easy to use

Easy purchase

This was easy to order

FAQ

Common Ovaltine Light questions

Answered from the same tracked data.