Ovaltine Light
FailThe top 5 brands take 100% of clicks, so Ovaltine Light is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £154K/yr129K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 63%top-5 click share · 5 brands · 70 sellers
Flapen Score
Ovaltine Light against its category
The dotted line is the Grocery average. Past it, Ovaltine Light is stronger. Inside it, weaker.
Market
The Ovaltine Light market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ovaltine Light 129K times last year and spent an estimated £154K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £154Ka year
- Top search term
- ovaltine92K searches a year
02 · Price
A sale here is worth £13.90.
Listings sell for £13.90 on average, from £3.81 to £43.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.90 that is £7K to £10K a year per listing.
- Average price
- £13.90under the $15 to $100 sweet spot
- Price range
- £3.81–£43.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #92 within Hot Chocolate & Malted Drinks. It carries 273 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 69%
- Out of stock, average day
- 10.1%
- Average rank
- #92in Hot Chocolate & Malted Drinks
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 273per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Ovaltine Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ovaltine Original Light add Water Malt and Barley Instant Drink 300 g (Multipack of 6)
- Price
- £22.76
- Rating
- 4.8/5
- Reviews
- 1,126
- Age
- 14y ago

Ovaltine Original Add Water 300g
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 14y ago

Ovaltine Original Light 300g
- Price
- £4.25
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 13y ago

Ovaltine Original add Milk Malt and Barley Drink 300 g (Pack of 6)
- Price
- £22.14
- Rating
- 4.7/5
- Reviews
- 424
- Age
- 14y ago

Ovaltine Original Instant Malt & Barley Drink Just Add Water Bulk 2.3kg Pack for Deliciously Creamy Energy Boost
- Price
- £17.96
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
Trending
90-day click momentum
Universal Product Solutions Ovaltine Original Malt Instant Drink Just Add Milk 1x800g
- Price
- £12.98
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

Ovaltine Original Light 400g
- Price
- £4.77
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 3y ago

Ovaltine Original add Milk Malt and Barley Drink 300 g (Pack of 6)
- Price
- £22.14
- Rating
- 4.7/5
- Reviews
- 424
- Age
- 14y ago

Ovaltine Chocolate Light Drink 300 g
- Price
- £4.13
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 15y ago

Ovaltine Chocolate Light add Water Malt and Barley Drink 300 g (Multipack of 6)
- Price
- £21.69
- Rating
- 4.8/5
- Reviews
- 509
- Age
- 14y ago
Newest
by launch date
Original Light Malt and Barley Instant Drink Add Milk Hamper Bundle 300 g (1 Pack) By Oerich Gift
- Price
- £7.67
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

Ovaltine Original Instant Malt & Barley Drink Just Add Water Bulk 2.3kg Pack for Deliciously Creamy Energy Boost
- Price
- £17.96
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago

Malted Drink Bundle with Ovaltine Nutritiously Delicious Original Jar 300g - 2 Pack | Add Milk Malted Drink with Cocoa Source of Iron Suitable for Vegetarians.
- Price
- £18.59
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

Universal Product Solutions Ovaltine Original Malt Instant Drink Just Add Milk 1x800g
- Price
- £12.98
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

Horlicks Original Hot Malty Goodness 270g
- Price
- £5.32
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Ovaltine94%
- Horlicks2%
- Oerich1%
- Universal Product Solutions1%
- Generic1%
Demand
Ovaltine Light search demand
Weekly searches over the year. Pick a range.
Search terms
Top Ovaltine Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ovaltine92K/yr
- ovaltine original19K/yr
- ovaltine light14K/yr
- ovaltine light add water4K/yr
Reviews and returns
What reviews say buyers love and hate about Ovaltine Light
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit expensive
Over priced
Price was way to high
Doesn't really taste the as the original
Not as malty tasting as I remember
Tastes more like Horlicks used to do
Not as good as it was a few years ago
it seems more thick
Love
A quality drink that's very tasty
Great tasting
Original taste
Lovely night time drink
Nice bedtime drink
Nice nightime drink before bed
Good value for money
Good value
Great value
Excellent product
Rich in quality
Price and quality
Easy to use
Easy purchase
This was easy to order
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ovaltine Light questions
Answered from the same tracked data.









