Is ouzo profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 6 tracked products. 90-day search growth is +97.2%. Flapen's verdict: Skip it (45/100).

How competitive is the ouzo niche?

5 brands and 22 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ouzo?

Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Leak-Proof. The return rate is 0.3%.

What does it cost to enter the ouzo niche?

Listings span £12.62–£25.21; the average listing price is £18.10 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.

ouzo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Great+97.2%

90-day search growth — must beat 0% to launch

Avg price

Great£18.10

avg listing price — sweet spot $15–$100

Price range

Great£12.62–£25.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good743.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£45K

£45K/yr · 74K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, ouzo is a £45K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ouzo market data

Units sold / yr: 8K–10K; avg 1,500–2,000/product
Revenue / yr: £145K–£181K; units × avg price
Conversion rate: 3.3%
Avg BSR: #665
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 102 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

12 Ouzo61%
Metaxa12%
Ouzo11%
Yeni Raki8%
Ouzo of Plomari8%

Demand

Weekly Amazon search volume, last 16 weeks — +97.2% search growth over the last 90 days.

Open Trend

Top ouzo search terms

ouzo50K/yr +85.9%7.0% conv.
ouzo 128K/yr +413.2%6.7% conv.
ouzo 1 litre11K/yr +17.9%6.8% conv.
ouzo drink5K/yr +71.1%4.2% conv.

All search terms

Top ouzo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ouzo 12 70 cl 38% ABV - Greek aniseed Liqueur

12 Ouzo£13.494.8★2,636 rev

Metaxa Ouzo Greek Anise and Mastic Aperitif 70cl

Metaxa£19.044.6★291 rev

Ouzo Pelagos 700ml

Ouzo£20.364.2★40 rev

Ouzo Of Plomari Isidoros Arvanitis 70 cl

Ouzo of Plomari£25.214.6★58 rev

Yeni Rakı 1937 70cl 45% ABV Worlds No1 Rakı Brand Premium Authentic Turkish Aniseed Spirit 500-Year-Old Rakı Culture Award-Winning Product Suitable for Rakı Cocktails Made in Türkiye

Yeni Raki£17.864.6★1,261 rev

Newest

by launch date

Ouzo Pelagos 700ml

Ouzo£20.3640 rev

6y ago

Yeni Rakı 1937 35cl 45% ABV Worlds No1 Rakı Brand Premium Authentic Turkish Aniseed Spirit 500-Year-Old Rakı Culture Award-Winning Product Suitable for Rakı Cocktails Made in Türkiye

Yeni Raki£12.62174 rev

10y ago

Ouzo Of Plomari Isidoros Arvanitis 70 cl

Ouzo of Plomari£25.2158 rev

13y ago

Metaxa Ouzo Greek Anise and Mastic Aperitif 70cl

Metaxa£19.04291 rev

13y ago

Yeni Rakı 1937 70cl 45% ABV Worlds No1 Rakı Brand Premium Authentic Turkish Aniseed Spirit 500-Year-Old Rakı Culture Award-Winning Product Suitable for Rakı Cocktails Made in Türkiye

Yeni Raki£17.861,261 rev

14y ago

What buyers say about ouzo

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“Taken with water it was a most pleasurable taste”

Value For Money20%

“it was cheaper here than anywhere else”

Quality-Overall13%

“quality is good”

Alcohol Flavor7%

“Amazing drink with an authentic Greek flavour”

Ingredients-Overall5%

Gifting Purpose5%

“My friend loved the present”

Flavor5%

“Quite nice aniseed flavour”

Advertised Vs Actual Product2%

“This was exactly as ordered”

Sweetness1%

“Obviously the profile is the sweet due to the anise”

What buyers complain about

Advertised Vs Actual Product17%

“need more information. the blurb doesnt tell you that this is based on grapes”

Taste-Overall17%

“Ouzo has a slight tangy aftertaste which I'm not that fond of”

Leak-Proof8%

“I do have a problem with the bottle”

Flavor8%

“Obviously as an anise flavoured drink made with a neutral grape spirit base there's not much explanation needed as to what it tastes like”

Common questions

Is ouzo profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 6 tracked products. 90-day search growth is +97.2%. Flapen's verdict: Skip it (45/100).
How competitive is the ouzo niche?: 5 brands and 22 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ouzo?: Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Leak-Proof. The return rate is 0.3%.
What does it cost to enter the ouzo niche?: Listings span £12.62–£25.21; the average listing price is £18.10 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.