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Ouzo

Fail

The top 5 brands take 100% of clicks, so Ouzo is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£45K/yr74K searches / yr
90-day growth
+97.2%search demand this quarter
Competition
97%top-5 click share · 5 brands · 22 sellers

Flapen Score

Ouzo against its category

The dotted line is the Grocery average. Past it, Ouzo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ouzo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ouzo 74K times last year and spent an estimated £45K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+97.2%
Conversion, latest week
3.3%
Market size, estimated
£45Ka year
Top search term
ouzo50K searches a year

02 · Price

A sale here is worth £18.10.

Listings sell for £18.10 on average, from £12.62 to £25.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £18.10 that is £27K to £36K a year per listing.

Average price
£18.10inside the $15 to $100 sweet spot
Price range
£12.62–£25.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
£27K–£36K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #665 within Beer, Wine & Spirits. It carries 743 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#665in Beer, Wine & Spirits
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
743per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Ouzo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • 12 Ouzo61%
  • Metaxa12%
  • Ouzo11%
  • Yeni Raki8%
  • Ouzo of Plomari8%

Demand

Ouzo search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Ouzo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ouzo50K/yr
  • ouzo 128K/yr
  • ouzo 1 litre11K/yr
  • ouzo drink5K/yr

Reviews and returns

What reviews say buyers love and hate about Ouzo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.09

need more information. the blurb doesnt tell you that this is based on grapes

Taste-Overall17%−0.05

Ouzo has a slight tangy aftertaste which I'm not that fond of

Leak-Proof8%

I do have a problem with the bottle

Flavor8%−0.03

Obviously as an anise flavoured drink made with a neutral grape spirit base there's not much explanation needed as to what it tastes like

Love

Taste-Overall36%−0.05

Taken with water it was a most pleasurable taste

great taste

TASTE EXACTLY AS HOPED FOR

Value For Money20%+2.13

it was cheaper here than anywhere else

Great price

Really good price I would definitely buy again thank you

Quality-Overall13%+1.18

quality is good

Very good quality, great taste, and very smooth

But quality matters, right

Alcohol Flavor7%+0.61

Amazing drink with an authentic Greek flavour

Raki, raki, raki - the best drink in the world. which is not unexpected given it comes from a Turkish guy

Ingredients-Overall5%+0.39

FAQ

Common Ouzo questions

Answered from the same tracked data.