Ouzo
FailThe top 5 brands take 100% of clicks, so Ouzo is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £45K/yr74K searches / yr
- 90-day growth
- +97.2%search demand this quarter
- Competition
- 97%top-5 click share · 5 brands · 22 sellers
Flapen Score
Ouzo against its category
The dotted line is the Grocery average. Past it, Ouzo is stronger. Inside it, weaker.
Market
The Ouzo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ouzo 74K times last year and spent an estimated £45K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +97.2%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £45Ka year
- Top search term
- ouzo50K searches a year
02 · Price
A sale here is worth £18.10.
Listings sell for £18.10 on average, from £12.62 to £25.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £18.10 that is £27K to £36K a year per listing.
- Average price
- £18.10inside the $15 to $100 sweet spot
- Price range
- £12.62–£25.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #665 within Beer, Wine & Spirits. It carries 743 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #665in Beer, Wine & Spirits
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 743per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Ouzo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ouzo 12 70 cl 38% ABV - Greek aniseed Liqueur
- Price
- £13.49
- Rating
- 4.8/5
- Reviews
- 2,636
- Age
- 15y ago

Metaxa Ouzo Greek Anise and Mastic Aperitif 70cl
- Price
- £19.04
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 13y ago

Ouzo Pelagos 700ml
- Price
- £20.36
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 6y ago

Ouzo Of Plomari Isidoros Arvanitis 70 cl
- Price
- £25.21
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 13y ago

Yeni Rakı 1937 70cl 45% ABV Worlds No1 Rakı Brand Premium Authentic Turkish Aniseed Spirit 500-Year-Old Rakı Culture Award-Winning Product Suitable for Rakı Cocktails Made in Türkiye
- Price
- £17.86
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 14y ago
Trending
90-day click momentum
Yeni Rakı 1937 35cl 45% ABV Worlds No1 Rakı Brand Premium Authentic Turkish Aniseed Spirit 500-Year-Old Rakı Culture Award-Winning Product Suitable for Rakı Cocktails Made in Türkiye
- Price
- £12.62
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 10y ago

Ouzo Pelagos 700ml
- Price
- £20.36
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 6y ago

Metaxa Ouzo Greek Anise and Mastic Aperitif 70cl
- Price
- £19.04
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 13y ago

Ouzo 12 70 cl 38% ABV - Greek aniseed Liqueur
- Price
- £13.49
- Rating
- 4.8/5
- Reviews
- 2,636
- Age
- 15y ago

Yeni Rakı 1937 70cl 45% ABV Worlds No1 Rakı Brand Premium Authentic Turkish Aniseed Spirit 500-Year-Old Rakı Culture Award-Winning Product Suitable for Rakı Cocktails Made in Türkiye
- Price
- £17.86
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 14y ago
Newest
by launch date
Ouzo Pelagos 700ml
- Price
- £20.36
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 6y ago

Yeni Rakı 1937 35cl 45% ABV Worlds No1 Rakı Brand Premium Authentic Turkish Aniseed Spirit 500-Year-Old Rakı Culture Award-Winning Product Suitable for Rakı Cocktails Made in Türkiye
- Price
- £12.62
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 10y ago

Ouzo Of Plomari Isidoros Arvanitis 70 cl
- Price
- £25.21
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 13y ago

Metaxa Ouzo Greek Anise and Mastic Aperitif 70cl
- Price
- £19.04
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 13y ago

Yeni Rakı 1937 70cl 45% ABV Worlds No1 Rakı Brand Premium Authentic Turkish Aniseed Spirit 500-Year-Old Rakı Culture Award-Winning Product Suitable for Rakı Cocktails Made in Türkiye
- Price
- £17.86
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- 12 Ouzo61%
- Metaxa12%
- Ouzo11%
- Yeni Raki8%
- Ouzo of Plomari8%
Demand
Ouzo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Ouzo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ouzo50K/yr
- ouzo 128K/yr
- ouzo 1 litre11K/yr
- ouzo drink5K/yr
Reviews and returns
What reviews say buyers love and hate about Ouzo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
need more information. the blurb doesnt tell you that this is based on grapes
Ouzo has a slight tangy aftertaste which I'm not that fond of
I do have a problem with the bottle
Obviously as an anise flavoured drink made with a neutral grape spirit base there's not much explanation needed as to what it tastes like
Love
Taken with water it was a most pleasurable taste
great taste
TASTE EXACTLY AS HOPED FOR
it was cheaper here than anywhere else
Great price
Really good price I would definitely buy again thank you
quality is good
Very good quality, great taste, and very smooth
But quality matters, right
Amazing drink with an authentic Greek flavour
Raki, raki, raki - the best drink in the world. which is not unexpected given it comes from a Turkish guy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ouzo questions
Answered from the same tracked data.









