Orzo
FailPrices span $1.32–$10.35, mostly outside the sweet spot, so Orzo is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £82K/yr98K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 21 sellers
Flapen Score
Orzo against its category
The dotted line is the Grocery average. Past it, Orzo is stronger. Inside it, weaker.
Market
The Orzo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Orzo 98K times last year and spent an estimated £82K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
22.6% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 22.6%
- Market size, estimated
- £82Ka year
- Top search term
- orzo41K searches a year
02 · Price
A sale here is worth £3.73.
Listings sell for £3.73 on average, from £1.32 to £10.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £3.73 that is £11K to £15K a year per listing.
- Average price
- £3.73under the $15 to $100 sweet spot
- Price range
- £1.32–£10.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Breakfast Cereal. It carries 864 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Breakfast Cereal
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 864per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Orzo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Garofalo Orzo 500g (Pack of 1)
- Price
- £1.92
- Rating
- 4.7/5
- Reviews
- 5,181
- Age
- 15y ago

Napolina Orzo 500g
- Price
- £1.32
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Garofalo Orzo Pasta 500 g
- Price
- £2.24
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 10y ago

Morrisons The Best Orzo 500g
- Price
- £1.98
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago

Rummo Semi Di Orzo No. 27 Pasta Premium Italian Short-Cut Pasta for Soups Sides & Salads 500g (Pack of 1)
- Price
- £2.14
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Trending
90-day click momentum
Rummo Semi Di Orzo No. 27 Pasta Premium Italian Short-Cut Pasta for Soups Sides & Salads 500g (Pack of 1)
- Price
- £2.14
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Jovial Cassava Orzo Grain Free Gluten Free Paleo Aip 227g
- Price
- £10.35
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 2y ago

Garofalo Orzo 500g (Pack of 1)
- Price
- £1.92
- Rating
- 4.7/5
- Reviews
- 5,181
- Age
- 15y ago

Napolina Orzo 500g
- Price
- £1.32
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Garofalo Orzo Pasta 500 g
- Price
- £2.24
- Rating
- 4.7/5
- Reviews
- 265
- Age
- 10y ago
Newest
by launch date
Napolina Orzo 500g
- Price
- £1.32
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago

Rummo Semi Di Orzo No. 27 Pasta Premium Italian Short-Cut Pasta for Soups Sides & Salads 500g (Pack of 1)
- Price
- £2.14
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Morrisons The Best Orzo 500g
- Price
- £1.98
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago

Jovial Cassava Orzo Grain Free Gluten Free Paleo Aip 227g
- Price
- £10.35
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 2y ago

Whole Food Earth Orzo Pasta 1 kg
- Price
- £7.39
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
21
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Garofalo61%
- Napolina21%
- Morrisons8%
- Rummo4%
- Jovial3%
- Wholefood Earth2%
- Open — no brand owns it (0%)
Demand
Orzo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Orzo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orzo41K/yr
- orzo pasta40K/yr
- gluten free orzo11K/yr
- gluten free orzo pasta uk6K/yr
Reviews and returns
What reviews say buyers love and hate about Orzo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive for a tiny amount of pasta
The price is horrendously expensive for this small amount of grain free gluten free pasta
Smaller than I thought check the weight
it was very mushy
Love
Fantastic for making gluten free home made spaghetti hoops which taste better than the regular canned ones
Delicious
Tasty
Easy to cook
They cook well
Great, quick cook, excellent in stews/soups etc
Gluten free and tasty
Great gluten free alternative
A lovely extra to meals
Good quality
Top quality
Great product
Good Value
Good price
Very pleased with its value as well
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orzo questions
Answered from the same tracked data.









