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Organic Walnuts

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $85K a year here, so Organic Walnuts is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£85K/yr47K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
50%top-5 click share · 16 brands · 15 sellers

Flapen Score

Organic Walnuts against its category

The dotted line is the Grocery average. Past it, Organic Walnuts is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Walnuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Walnuts 47K times last year and spent an estimated £85K. The top 5 brands take 81% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
14.3%
Market size, estimated
£85Ka year
Peak month
March1.6× the quietest month
Top search term
organic walnuts23K searches a year

02 · Price

A sale here is worth £12.77.

Listings sell for £12.77 on average, from £6.02 to £23.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.77 that is £3K to £6K a year per listing.

Average price
£12.77under the $15 to $100 sweet spot
Price range
£6.02–£23.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #358 within Dried Fruits, Nuts & Vegetables. It carries 282 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
3.7%
Average rank
#358in Dried Fruits, Nuts & Vegetables
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
282per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Organic Walnuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

16%

  • FeelGood-Sale28%
  • Buy Whole Foods Online19%
  • Wholefood Earth15%
  • Thames Organic10%
  • Mundo Feliz8%
  • Mel's Kitchen4%
  • Open — no brand owns it (10 brands, 16%)

Demand

Organic Walnuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Organic Walnuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic walnuts23K/yr
  • walnuts organic14K/yr
  • organic walnuts 1kg9K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Walnuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.34

Poor quality control

Not the best

Poor quality

Taste-Overall16%−0.02

Taste was horrible

they are surprisingly tasteless

Taste a bit plasticky

Stale/Rotten/Spoiled9%−0.12

Taste is a bit stale

They were not fresh at all

Stale

Bitter8%−0.09

bitter c/w supermarket

most pieces are bitter in taste

bitter taste

Smell5%−0.06

Rancid

Smell of plastic

They smell of plastic

Love

Quality-Overall25%+1.34

The quality seems consistent

Excellent quality

Delicious and great value for money for a premium quality product

Taste-Overall22%−0.02

Tasty and crunchy

Good taste

fresh tasting

Freshness13%+1.24

Fresh and crunchy

fresh tasting

Fresh and well packed with a seal edge to close

Value For Money9%+1.13

Good price

Value for money

Good value for money

Flavor3%

Great flavour

Great tasting nuts

Amazing walnuts

FAQ

Common Organic Walnuts questions

Answered from the same tracked data.