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Organic Turmeric Powder

Fail

Demand is soft, at -24.1% this quarter, so Organic Turmeric Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£112K/yr104K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
61%top-5 click share · 17 brands · 26 sellers

Flapen Score

Organic Turmeric Powder against its category

The dotted line is the Grocery average. Past it, Organic Turmeric Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Turmeric Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Turmeric Powder 104K times last year and spent an estimated £112K. The top 5 brands take 74% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
11.9%
Market size, estimated
£112Ka year
Peak month
January1.6× the quietest month
Top search term
organic turmeric powder44K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £3.35 to £16.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.06 that is £2K to £5K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£3.35–£16.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #31 within Herbs, Spices & Seasonings. It carries 2,886 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#31in Herbs, Spices & Seasonings
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,886per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Organic Turmeric Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

21%

  • MySuperfoods30%
  • Superfood World17%
  • Ecoveda11%
  • AUSHA10%
  • Thames Organic6%
  • Nutrition Geeks4%

Demand

Organic Turmeric Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Organic Turmeric Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic turmeric powder44K/yr
  • turmeric powder organic23K/yr
  • organic turmeric15K/yr
  • curcumin powder8K/yr
  • organic turmeric powder 1kg4K/yr
  • pure turmeric powder3K/yr
  • turmeric organic3K/yr
  • organic tumeric3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Turmeric Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.04

The pills are quite big though

Very small

The tablets are small

Advertised Vs Actual Product5%

I was fooled by the description

Misleading or deceptive description I think - a tablet has only 58mg of Curcumin

Not what they seem to be

Joint Pain5%+0.93

Did not help at all with my knees

pains in my joints have nearly all go

On my second pack knee dont creek like they used to back not as sore

Quality-Overall5%+1.24

Not as good as the real thing

Absolute rubbish

Not good quality

Functionality-Overall4%−0.04

Didn't work for me

Ineffective as it's too weak

Honestly it doesn't work as well as fresh shots made from ym own ninja machine

Love

Quality-Overall21%+1.24

Good quality product delivered quickly

Amazing quality

Overall, a simple, high-quality supplement that Im very pleased with and would happily buy again

Value For Money17%+1.07

Excellent price

Amazing value

Happy with price

Joint Pain8%+0.93

Has really helped massively to relieve knee pain

Helps joint pain

Work really well good for joints

Ease Of Chewing/Swallowing8%

The capsules are easy to take

Easy to Swallow

Yes feeling a bit better been on them 2 months easy to swallow very small tab good

Advertised Vs Actual Product6%

As advertised

As Described

Just what I ordered

Return

0.0% Return rate 50% Fixable by listing

Size-Overall50%▁▁▁█▁▁

The pills are quite big though

Very small

The tablets are small

Dosage50%▁▁▁▁█▁

This is not equivalent to 1g

this isn't close to a dosage that will move the needle

High dosage may not suit every person

FAQ

Common Organic Turmeric Powder questions

Answered from the same tracked data.