organic tomatoes
Worth a lookShows low returns (0.0%), but a small market ($50K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Review moat
Great413.14avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.08avg listing price — sweet spot $15–$100
Price range
Bad£1.16–£17.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£50K£50K/yr · 46K searches
According to Flapen's Amazon United Kingdom niche tracking, organic tomatoes is a £50K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
organic tomatoes market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 20%
- Out of stock
- 8.9%
- Avg brand age
- 74 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
21
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
5%
- The Tomato Stall52%
- Isle of Wight Tomatoes15%
- Morrisons8%
- Biona7%
- Mutti7%
- Mr Organic6%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 20 weeks — +29.5% search growth over the last 90 days.Top organic tomatoes search terms
- isle of wight15K/yr
- organic tomatoes13K/yr
- isle of wight tomatoes7K/yr
- isle of3K/yr
- organic chopped tomatoes4K/yr
- organic tinned tomatoes4K/yr
Top organic tomatoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Isle of Wight Mixed Heritage Tomato Box 1kg
Isle of Wight Tomatoes£7.084.6★6 rev
Isle of Wight Organic Large Vine Tomatoes 425g
The Tomato Stall£2.434.6★3,246 rev
Isle of Wight Mixed Heritage Beefsteak Tomatoes 1.5kg
The Tomato Stall£8.394.5★121 rev
Isle of Wight Organic Cherry Tomatoes on the Vine 200g
The Tomato Stall£2.074.7★1,465 rev
Isle of Wight Tomato Selection 300g
The Tomato Stall£2.734.7★400 rev
Newest
by launch date
Isle of Wight Organic Mixed Family Tomatoes 1Kg
Isle of Wight Tomatoes£7.010 rev
Isle of Wight Mixed Heritage Tomato Box 1kg
Isle of Wight Tomatoes£7.086 rev
Mr Organic - Italian Chopped Tomatoes - 12 x 400g Tins - Organic Vegan & Gluten Free - Sun-Ripened from Our Farm in Italy - No Added Salt Sugar or Citric Acid - BPA-Free Tin
Mr Organic£14.95340 rev
Isle of Wight Oak Smoked Tomato Balsamic 200 ml
The Tomato Stall£10.380 rev
Organic Cherry Tomatoes On The Vine 200g
Morrisons£2.1177 rev
Trending
90-day click momentumIsle of Wight Organic Mixed Family Tomatoes 1Kg
Isle of Wight Tomatoes£7.010.0★
Isle of Wight Mixed Heritage Tomato Box 1kg
Isle of Wight Tomatoes£7.084.6★
Isle of Wight Tomato Selection 300g
The Tomato Stall£2.734.7★
Isle of Wight Mixed Heritage Beefsteak Tomatoes 1.5kg
The Tomato Stall£8.394.5★
Isle of Wight Market Fresh Vine Tomatoes 450g
The Tomato Stall£2.364.6★
What buyers say about organic tomatoes
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely food”
“Reliable quality”
“good value”
“Great flavour”
“Maybe organic”
“Fresh”
“an easy way to enhance any dish”
“Exactly as described”
“clean ingredients”
“Great to eat tomatoes again instead of a load of unhealthy additions”
What buyers complain about
“Of course they are expensive”
“Not trustworthy, Poor quality with all cans heavily dented”
“A bit watery”
“Deceptive advertising”
“watery and flavourless”
“Suspicious Chinese taste”
“Disappointed as I use biona a lot”
“Not food”
“Went off in a few days”
“More Pulp than chopped tomato”
Common questions
- Is organic tomatoes profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 35 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the organic tomatoes niche?
- 8 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in organic tomatoes?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Dilute/Watery. The return rate is 0.0%.
- What does it cost to enter the organic tomatoes niche?
- Listings span £1.16–£17.17; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.