How competitive is the Organic Tomatoes niche on Amazon United Kingdom?

8 brands and 21 sellers compete in Organic Tomatoes on Amazon United Kingdom. The top 5 Organic Tomatoes products take 43% of clicks and its top 5 brands hold 89% of demand.

What does it cost to enter the Organic Tomatoes niche?

Organic Tomatoes sells for £6.08 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.16–£17.17. The average incumbent carries 413 reviews — the moat a new listing must climb.

Organic Tomatoes

Organic Tomatoes shows low returns (0.0%), but a small market ($50K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Organic Tomatoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Organic Tomatoes is a £50K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 51/100.

Organic Tomatoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +29.5% over the last 90 days and 17.8% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr10K

Search volume / yr+29.5%46K

Conversion rate17.8%

Avg price£6.08

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 21

Top-5 product click share43%

Open market11%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Top Organic Tomatoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Isle of Wight Mixed Heritage Tomato Box 1kg

Price: £7.08
Rating: 4.6/5
Reviews: 6
Age: 3mo ago

Isle of Wight Organic Large Vine Tomatoes 425g

Price: £2.43
Rating: 4.6/5
Reviews: 3,246
Age: 10y ago

Isle of Wight Mixed Heritage Beefsteak Tomatoes 1.5kg

Price: £8.39
Rating: 4.5/5
Reviews: 121
Age: 5y ago

Isle of Wight Organic Cherry Tomatoes on the Vine 200g

Price: £2.07
Rating: 4.7/5
Reviews: 1,465
Age: 10y ago

Isle of Wight Tomato Selection 300g

Price: £2.73
Rating: 4.7/5
Reviews: 400
Age: 10y ago

Newest

by launch date

Isle of Wight Organic Mixed Family Tomatoes 1Kg

Price: £7.01
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Isle of Wight Mixed Heritage Tomato Box 1kg

Price: £7.08
Rating: 4.6/5
Reviews: 6
Age: 3mo ago

Mr Organic - Italian Chopped Tomatoes - 12 x 400g Tins - Organic Vegan & Gluten Free - Sun-Ripened from Our Farm in Italy - No Added Salt Sugar or Citric Acid - BPA-Free Tin

Price: £14.95
Rating: 4.6/5
Reviews: 340
Age: 10mo ago

Isle of Wight Oak Smoked Tomato Balsamic 200 ml

Price: £10.38
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Organic Cherry Tomatoes On The Vine 200g

Price: £2.11
Rating: 4.4/5
Reviews: 77
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

The Tomato Stall52%
Isle of Wight Tomatoes15%
Morrisons8%
Biona7%
Mutti7%
Mr Organic6%
Open — no brand owns it (2 brands, 5%)

Organic Tomatoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR17.8%Products35Brands8Top 5 Brands89%OOS Rate8.9%Rating4.6★Reviews413Avg BSR#80

Top Organic Tomatoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

isle of wight15K/yr +81.2%13.8% conv.
organic tomatoes13K/yr -9.6%22.6% conv.
isle of wight tomatoes7K/yr +199.7%8.3% conv.
isle of3K/yr +48.6%0.9% conv.
organic chopped tomatoes4K/yr -12.4%12.3% conv.
organic tinned tomatoes4K/yr -34.4%14.8% conv.

What reviews say buyers love and hate about Organic Tomatoes

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall24%

“Lovely food”

Quality-Overall20%

“Reliable quality”

Value For Money19%

“good value”

Flavor9%

“Great flavour”

Vegan/Organic6%

“Maybe organic”

What buyers complain about

70% of reviews

Value For Money16%

“Of course they are expensive”

Quality-Overall11%

“Not trustworthy, Poor quality with all cans heavily dented”

Dilute/Watery9%

“A bit watery”

Advertised Vs Actual Product8%

“Deceptive advertising”

Flavor7%

“watery and flavourless”

Common Organic Tomatoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Organic Tomatoes 51/100 on Amazon United Kingdom — Worth a look. The niche generates £50K/yr across 35 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved +29.5% over the last 90 days.

Organic Tomatoes buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.