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Organic Tomatoes

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $50K a year here, so Organic Tomatoes is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£50K/yr46K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
43%top-5 click share · 8 brands · 21 sellers

Flapen Score

Organic Tomatoes against its category

The dotted line is the Grocery average. Past it, Organic Tomatoes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Tomatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Tomatoes 46K times last year and spent an estimated £50K. The top 5 brands take 89% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
17.8%
Market size, estimated
£50Ka year
Top search term
isle of wight15K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £1.16 to £17.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.08 that is £608 to £2K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£1.16–£17.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£608–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #80 within Tinned & Jarred Food. It carries 413 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
97%
Out of stock, average day
8.9%
Average rank
#80in Tinned & Jarred Food
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Organic Tomatoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

5%

  • The Tomato Stall52%
  • Isle of Wight Tomatoes15%
  • Morrisons8%
  • Biona7%
  • Mutti7%
  • Mr Organic6%
  • Open — no brand owns it (2 brands, 5%)

Demand

Organic Tomatoes search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Organic Tomatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • isle of wight15K/yr
  • organic tomatoes13K/yr
  • isle of wight tomatoes7K/yr
  • isle of3K/yr
  • organic chopped tomatoes4K/yr
  • organic tinned tomatoes4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Tomatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%+1.43

Of course they are expensive

Expensive

They are more expensive

Quality-Overall11%+0.97

Not trustworthy, Poor quality with all cans heavily dented

Inconsistent quality

Quality over quantity

Dilute/Watery9%−0.06

A bit watery

watery and flavourless

Watery and bit bland

Advertised Vs Actual Product8%−0.05

Deceptive advertising

it feels like a completely different product

MISLEADING DESCRIPTION

Flavor7%+0.30

watery and flavourless

Taste isnt great

No flavor, mealy, and somehow still so firm it's like slicing through an apple

Love

Taste-Overall24%+0.53

Lovely food

makes a good sauce

Really tasty

Quality-Overall20%+0.97

Reliable quality

Great price for a quality product

Excellent quality

Value For Money19%+1.43

good value

Great Deal

Good price

Flavor9%+0.30

Great flavour

Rich flavour

Great flavour and smooth texture

Vegan/Organic6%+0.57

Maybe organic

BRILLIANT with Organic Eggs

Great quality organic tomatoes

FAQ

Common Organic Tomatoes questions

Answered from the same tracked data.