Organic Tomatoes
MaybeReturns run at only 0.0% of orders. But shoppers spend only $50K a year here, so Organic Tomatoes is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £50K/yr46K searches / yr
- 90-day growth
- +29.5%search demand this quarter
- Competition
- 43%top-5 click share · 8 brands · 21 sellers
Flapen Score
Organic Tomatoes against its category
The dotted line is the Grocery average. Past it, Organic Tomatoes is stronger. Inside it, weaker.
Market
The Organic Tomatoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Tomatoes 46K times last year and spent an estimated £50K. The top 5 brands take 89% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
17.8% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +29.5%
- Conversion, latest week
- 17.8%
- Market size, estimated
- £50Ka year
- Top search term
- isle of wight15K searches a year
02 · Price
A sale here is worth £6.08.
Listings sell for £6.08 on average, from £1.16 to £17.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.08 that is £608 to £2K a year per listing.
- Average price
- £6.08under the $15 to $100 sweet spot
- Price range
- £1.16–£17.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £608–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #80 within Tinned & Jarred Food. It carries 413 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 97%
- Out of stock, average day
- 8.9%
- Average rank
- #80in Tinned & Jarred Food
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 413per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Organic Tomatoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Isle of Wight Mixed Heritage Tomato Box 1kg
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

Isle of Wight Organic Large Vine Tomatoes 425g
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 3,246
- Age
- 10y ago

Isle of Wight Mixed Heritage Beefsteak Tomatoes 1.5kg
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 5y ago

Isle of Wight Organic Cherry Tomatoes on the Vine 200g
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 1,465
- Age
- 10y ago

Isle of Wight Tomato Selection 300g
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 400
- Age
- 10y ago
Trending
90-day click momentum
Isle of Wight Organic Mixed Family Tomatoes 1Kg
- Price
- £7.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Isle of Wight Mixed Heritage Tomato Box 1kg
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

Isle of Wight Tomato Selection 300g
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 400
- Age
- 10y ago

Isle of Wight Mixed Heritage Beefsteak Tomatoes 1.5kg
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 5y ago

Isle of Wight Market Fresh Vine Tomatoes 450g
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 953
- Age
- 10y ago
Newest
by launch date
Isle of Wight Organic Mixed Family Tomatoes 1Kg
- Price
- £7.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Isle of Wight Mixed Heritage Tomato Box 1kg
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

Mr Organic - Italian Chopped Tomatoes - 12 x 400g Tins - Organic Vegan & Gluten Free - Sun-Ripened from Our Farm in Italy - No Added Salt Sugar or Citric Acid - BPA-Free Tin
- Price
- £14.95
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 10mo ago

Isle of Wight Oak Smoked Tomato Balsamic 200 ml
- Price
- £10.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Organic Cherry Tomatoes On The Vine 200g
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
21
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
5%
- The Tomato Stall52%
- Isle of Wight Tomatoes15%
- Morrisons8%
- Biona7%
- Mutti7%
- Mr Organic6%
- Open — no brand owns it (2 brands, 5%)
Demand
Organic Tomatoes search demand
Weekly searches over the year. Pick a range.
Search terms
Top Organic Tomatoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- isle of wight15K/yr
- organic tomatoes13K/yr
- isle of wight tomatoes7K/yr
- isle of3K/yr
- organic chopped tomatoes4K/yr
- organic tinned tomatoes4K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Tomatoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Of course they are expensive
Expensive
They are more expensive
Not trustworthy, Poor quality with all cans heavily dented
Inconsistent quality
Quality over quantity
A bit watery
watery and flavourless
Watery and bit bland
Deceptive advertising
it feels like a completely different product
MISLEADING DESCRIPTION
watery and flavourless
Taste isnt great
No flavor, mealy, and somehow still so firm it's like slicing through an apple
Love
Lovely food
makes a good sauce
Really tasty
Reliable quality
Great price for a quality product
Excellent quality
good value
Great Deal
Good price
Great flavour
Rich flavour
Great flavour and smooth texture
Maybe organic
BRILLIANT with Organic Eggs
Great quality organic tomatoes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Tomatoes questions
Answered from the same tracked data.









