Organic Tea
FailDemand is soft, at -25.6% this quarter, so Organic Tea is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £69K/yr106K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 38%top-5 click share · 12 brands · 43 sellers
Flapen Score
Organic Tea against its category
The dotted line is the Grocery average. Past it, Organic Tea is stronger. Inside it, weaker.
Market
The Organic Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Tea 106K times last year and spent an estimated £69K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £69Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- ahmad tea51K searches a year
02 · Price
A sale here is worth £7.38.
Listings sell for £7.38 on average, from £2.16 to £23.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.38 that is £738 to £2K a year per listing.
- Average price
- £7.38under the $15 to $100 sweet spot
- Price range
- £2.16–£23.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £738–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #111 within Tea. It carries 1,344 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #111in Tea
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,344per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Organic Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ahmad Tea Earl Grey Loose Leaf Black Tea - 500g Pack
- Price
- £6.54
- Rating
- 4.7/5
- Reviews
- 7,990
- Age
- 4y ago

Ahmad Tea Gifts | Fruit Tea Selection Pack | Black Fruit teas | Perfect tea gift | 60 Teabag Sachets | 6 Flavours
- Price
- £9.06
- Rating
- 4.5/5
- Reviews
- 2,977
- Age
- 12y ago

Ahmad Tea English Tea No.1 100 Count
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 3,212
- Age
- 13y ago

Twinings Earl Grey Loose Tea 500g (Multipack of 4 x 125g Loose Tea) 602 g - Lot of 4
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 14y ago

Ahmad Tea English Breakfast Black Tea 100 Tagged Teabags
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 2,625
- Age
- 13y ago
Trending
90-day click momentum
The Tea Masters Loose Leaf Tea - Earl Grey (1 x 225g)
- Price
- £12.07
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 4y ago

Twinings The Earl Grey Loose Tea 125g
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 10y ago

Earl Grey Blue Loose Leaf Black Tea with Bergamot & Cornflower 100g
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 4y ago

Ahmad Tea Ceylon Black Tea 100 Tagged Teabags
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 2y ago

Ahmad Tea Cardamom Black Tea 128 Tagged Teabags
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 666
- Age
- 11mo ago
Newest
by launch date
Ahmad Tea Cardamom Black Tea 128 Tagged Teabags
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 666
- Age
- 11mo ago

Ahmad Tea Ceylon Loose Leaf Black Tea 500g Packet
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

Ahmad Tea Ceylon Black Tea 100 Tagged Teabags
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 2y ago

Ahmad Tea Gift Selection Pack | Natural Benefit Tea Selection | Green Tea & Herbal Infusions | 60 Teabags | 6 Blends | Tea Gift Set
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 3y ago

Earl Grey Blue Loose Leaf Black Tea with Bergamot & Cornflower 100g
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
43
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
7%
- Ahmad Tea74%
- Twinings8%
- The Tea Makers of London3%
- Brew Tea Co3%
- Your ExcellenTEA3%
- Taylors of Harrogate2%
- Open — no brand owns it (6 brands, 7%)
Demand
Organic Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.9×
Search terms
Top Organic Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ahmad tea51K/yr
- earl grey tea loose leaf20K/yr
- ahmed tea bags7K/yr
- ahmed tea6K/yr
- earl grey loose leaf tea5K/yr
- loose leaf earl grey tea3K/yr
- earl grey loose tea3K/yr
- ahmad tea bags7K/yr
- ahmad tea loose leaf3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Tea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very bland taste
No taste at all
But the taste was very mild
they are like regular tea with a hint of flavour
The tea, I've tried 3/4 different flavours so far and to be honest, there was hardly ANY taste to ANY of them
Not a great flavor
Price increase
expensive,
Price has increased significantly
The quality of the tea has got worse
Greatly reduced quality
Quality can vary unfortunately
bags break easily
not strong enough for me
too strong
Love
Delicious tea
I love this delicious tea
Great taste
A strong authentic flavour
Its just a perfect balance of flavours
Fantastic flavour
Good quality Tea
Good quality tea
Excellent product
Good for the price
Great value
it's great value for money
fresh
Wonderful tea, fresh best quality
tastes fresh and smooth
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Tea questions
Answered from the same tracked data.









