How competitive is the Organic Tea niche on Amazon United Kingdom?

12 brands and 43 sellers compete in Organic Tea on Amazon United Kingdom. The top 5 Organic Tea products take 38% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Organic Tea?

Organic Tea buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Organic Tea niche?

Organic Tea sells for £7.38 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.16–£23.97. The average incumbent carries 1,344 reviews — the moat a new listing must climb.

Organic Tea

soft demand (-25.6% this quarter) — Organic Tea doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Organic Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Organic Tea is a £69K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.

Organic Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.6% over the last 90 days and 8.9% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr13K

Search volume / yr-25.6%106K

Conversion rate8.9%

Avg price£7.38

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers12 · 43

Top-5 product click share38%

Open market9%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Top Organic Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ahmad Tea Earl Grey Loose Leaf Black Tea - 500g Pack

Price: £6.54
Rating: 4.7/5
Reviews: 7,990
Age: 4y ago

Ahmad Tea Gifts | Fruit Tea Selection Pack | Black Fruit teas | Perfect tea gift | 60 Teabag Sachets | 6 Flavours

Price: £9.06
Rating: 4.5/5
Reviews: 2,977
Age: 12y ago

Ahmad Tea English Tea No.1 100 Count

Price: £4.43
Rating: 4.6/5
Reviews: 3,212
Age: 13y ago

Twinings Earl Grey Loose Tea 500g (Multipack of 4 x 125g Loose Tea) 602 g - Lot of 4

Price: £9.12
Rating: 4.6/5
Reviews: 420
Age: 14y ago

Ahmad Tea English Breakfast Black Tea 100 Tagged Teabags

Price: £4.83
Rating: 4.6/5
Reviews: 2,625
Age: 13y ago

Newest

by launch date

Ahmad Tea Cardamom Black Tea 128 Tagged Teabags

Price: £4.97
Rating: 4.5/5
Reviews: 666
Age: 11mo ago

Ahmad Tea Ceylon Loose Leaf Black Tea 500g Packet

Price: £7.62
Rating: 4.4/5
Reviews: 115
Age: 2y ago

Ahmad Tea Ceylon Black Tea 100 Tagged Teabags

Price: £4.96
Rating: 4.6/5
Reviews: 181
Age: 2y ago

Ahmad Tea Gift Selection Pack | Natural Benefit Tea Selection | Green Tea & Herbal Infusions | 60 Teabags | 6 Blends | Tea Gift Set

Price: £9.82
Rating: 4.6/5
Reviews: 394
Age: 3y ago

Earl Grey Blue Loose Leaf Black Tea with Bergamot & Cornflower 100g

Price: £6.03
Rating: 4.5/5
Reviews: 102
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

Ahmad Tea74%
Twinings8%
The Tea Makers of London3%
Brew Tea Co3%
Your ExcellenTEA3%
Taylors of Harrogate2%
Open — no brand owns it (6 brands, 7%)

Organic Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR8.9%Products42Brands12Top 5 Brands91%OOS Rate2.6%Rating4.5★Reviews1,344Avg BSR#111

Peak months: Oct · busiest ÷ quietest = 1.9×

Top Organic Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ahmad tea51K/yr -26.6%6.2% conv.
earl grey tea loose leaf20K/yr -5.0%10.2% conv.
ahmed tea bags7K/yr -26.4%7.5% conv.
ahmed tea6K/yr -18.0%4.6% conv.
earl grey loose leaf tea5K/yr -29.2%12.5% conv.
loose leaf earl grey tea3K/yr -25.2%9.4% conv.
earl grey loose tea3K/yr -29.2%11.1% conv.
ahmad tea bags7K/yr -68.2%7.2% conv.
ahmad tea loose leaf3K/yr -42.2%11.0% conv.

What reviews say buyers love and hate about Organic Tea

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall41%

“Delicious tea”

Flavor13%

“A strong authentic flavour”

Quality-Overall13%

“Good quality Tea”

Value For Money10%

“Good for the price”

Freshness5%

“fresh”

What buyers complain about

75% of reviews

Taste-Overall22%

“Very bland taste”

Flavor16%

“they are like regular tea with a hint of flavour”

Value For Money12%

“Price increase”

Quality-Overall7%

“The quality of the tea has got worse”

Strength5%

“bags break easily”

Common Organic Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Organic Tea 46/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 42 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.6% over the last 90 days.