Organic Tea
FailDemand is soft, at -25.6% this quarter, so Organic Tea is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £69K/yr106K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 38%top-5 click share · 12 brands · 43 sellers
Flapen Score
Organic Tea against its category
The dotted line is the Grocery average. Past it, Organic Tea is stronger. Inside it, weaker.
Market
The Organic Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Tea 106K times last year and spent an estimated £69K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £69Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- ahmad tea51K searches a year
02 · Price
A sale here is worth £7.38.
Listings sell for £7.38 on average, from £2.16 to £23.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.38 that is £738 to £2K a year per listing.
- Average price
- £7.38under the $15 to $100 sweet spot
- Price range
- £2.16–£23.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £738–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #111 within Tea. It carries 1,344 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #111in Tea
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,344per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Organic Tea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ahmad Tea Earl Grey Loose Leaf Black Tea - 500g Pack
- Price
- £6.54
- Rating
- 4.7/5
- Reviews
- 7,990
- Age
- 4y ago

Ahmad Tea Gifts | Fruit Tea Selection Pack | Black Fruit teas | Perfect tea gift | 60 Teabag Sachets | 6 Flavours
- Price
- £9.06
- Rating
- 4.5/5
- Reviews
- 2,977
- Age
- 12y ago

Ahmad Tea English Tea No.1 100 Count
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 3,212
- Age
- 13y ago

Twinings Earl Grey Loose Tea 500g (Multipack of 4 x 125g Loose Tea) 602 g - Lot of 4
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 14y ago

Ahmad Tea English Breakfast Black Tea 100 Tagged Teabags
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 2,625
- Age
- 13y ago
Trending
estimated 90-day click momentum
The Tea Masters Loose Leaf Tea - Earl Grey (1 x 225g)
- Price
- £12.07
- Rating
- 4.2/5
- Reviews
- 133
- Age
- 4y ago

Twinings The Earl Grey Loose Tea 125g
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 10y ago

Earl Grey Blue Loose Leaf Black Tea with Bergamot & Cornflower 100g
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 4y ago

Ahmad Tea Ceylon Black Tea 100 Tagged Teabags
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 2y ago

Ahmad Tea Cardamom Black Tea 128 Tagged Teabags
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 666
- Age
- 11mo ago
Newest
by launch date
Ahmad Tea Cardamom Black Tea 128 Tagged Teabags
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 666
- Age
- 11mo ago

Ahmad Tea Ceylon Loose Leaf Black Tea 500g Packet
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

Ahmad Tea Ceylon Black Tea 100 Tagged Teabags
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 2y ago

Ahmad Tea Gift Selection Pack | Natural Benefit Tea Selection | Green Tea & Herbal Infusions | 60 Teabags | 6 Blends | Tea Gift Set
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 3y ago

Earl Grey Blue Loose Leaf Black Tea with Bergamot & Cornflower 100g
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
43
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 77%
Open market
7%
- Ahmad Tea74%
- Twinings8%
- The Tea Makers of London3%
- Brew Tea Co3%
- Your ExcellenTEA3%
- Taylors of Harrogate2%
- Open — no brand owns it (6 brands, 7%)
Demand
Organic Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.9×
Search terms
Top Organic Tea search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ahmad tea51K/yr
- earl grey tea loose leaf20K/yr
- ahmed tea bags7K/yr
- ahmed tea6K/yr
- earl grey loose leaf tea5K/yr
- loose leaf earl grey tea3K/yr
- earl grey loose tea3K/yr
- ahmad tea bags7K/yr
- ahmad tea loose leaf3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Tea
We read the reviews and the return reasons for every product selling here.
“Very bland taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Tea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









