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Organic Tea

Fail

Demand is soft, at -25.6% this quarter, so Organic Tea is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£69K/yr106K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
38%top-5 click share · 12 brands · 43 sellers

Flapen Score

Organic Tea against its category

The dotted line is the Grocery average. Past it, Organic Tea is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Tea 106K times last year and spent an estimated £69K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
8.9%
Market size, estimated
£69Ka year
Peak month
October1.9× the quietest month
Top search term
ahmad tea51K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £2.16 to £23.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.38 that is £738 to £2K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£2.16–£23.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£738–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #111 within Tea. It carries 1,344 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#111in Tea
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,344per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Organic Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

43

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

7%

  • Ahmad Tea74%
  • Twinings8%
  • The Tea Makers of London3%
  • Brew Tea Co3%
  • Your ExcellenTEA3%
  • Taylors of Harrogate2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Organic Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Organic Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ahmad tea51K/yr
  • earl grey tea loose leaf20K/yr
  • ahmed tea bags7K/yr
  • ahmed tea6K/yr
  • earl grey loose leaf tea5K/yr
  • loose leaf earl grey tea3K/yr
  • earl grey loose tea3K/yr
  • ahmad tea bags7K/yr
  • ahmad tea loose leaf3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+2.25

Very bland taste

No taste at all

But the taste was very mild

Flavor16%−0.07

they are like regular tea with a hint of flavour

The tea, I've tried 3/4 different flavours so far and to be honest, there was hardly ANY taste to ANY of them

Not a great flavor

Value For Money12%−0.05

Price increase

expensive,

Price has increased significantly

Quality-Overall7%+0.73

The quality of the tea has got worse

Greatly reduced quality

Quality can vary unfortunately

Strength5%−0.05

bags break easily

not strong enough for me

too strong

Love

Taste-Overall41%+2.25

Delicious tea

I love this delicious tea

Great taste

Flavor13%−0.07

A strong authentic flavour

Its just a perfect balance of flavours

Fantastic flavour

Quality-Overall13%+0.73

Good quality Tea

Good quality tea

Excellent product

Value For Money10%−0.05

Good for the price

Great value

it's great value for money

Freshness5%+0.70

fresh

Wonderful tea, fresh best quality

tastes fresh and smooth

FAQ

Common Organic Tea questions

Answered from the same tracked data.