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Organic Tea

Fail

Demand is soft, at -25.6% this quarter, so Organic Tea is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£69K/yr106K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
38%top-5 click share · 12 brands · 43 sellers

Flapen Score

Organic Tea against its category

The dotted line is the Grocery average. Past it, Organic Tea is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Tea 106K times last year and spent an estimated £69K. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
8.9%
Market size, estimated
£69Ka year
Peak month
October1.9× the quietest month
Top search term
ahmad tea51K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £2.16 to £23.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.38 that is £738 to £2K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£2.16–£23.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£738–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #111 within Tea. It carries 1,344 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#111in Tea
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,344per listing
Listings tracked
42

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Organic Tea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

43

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 77%

Open market

7%

  • Ahmad Tea74%
  • Twinings8%
  • The Tea Makers of London3%
  • Brew Tea Co3%
  • Your ExcellenTEA3%
  • Taylors of Harrogate2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Organic Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Organic Tea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ahmad tea51K/yr
  • earl grey tea loose leaf20K/yr
  • ahmed tea bags7K/yr
  • ahmed tea6K/yr
  • earl grey loose leaf tea5K/yr
  • loose leaf earl grey tea3K/yr
  • earl grey loose tea3K/yr
  • ahmad tea bags7K/yr
  • ahmad tea loose leaf3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Tea

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very bland taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Organic Tea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data