organic soya milk
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great264.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.35–£25.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Market size
Bad£95K£95K/yr · 69K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, organic soya milk is a £95K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
organic soya milk market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £115K–£138K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 1.8%
- Avg brand age
- 64 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
0%
- PLENISH89%
- Rude Health10%
- MOMA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×
Top organic soya milk search terms
- plenish41K/yr
- cashew milk19K/yr
- plenish milk6K/yr
- plenish cashew milk4K/yr
Top organic soya milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plenish Organic Unsweetened Cashew Milk 1L Carton (Pack of 8)
PLENISH£15.664.4★342 rev
Plenish Unsweetened Organic Almond Milk 1L Carton (Pack of 8)
PLENISH£15.164.6★785 rev
Rude Health 6 x 1 Litre Organic Cashew Dairy-Alt Milk 100% Natural Organic Drink Lactose Free Dairy Free & Gluten-Free Unsweetened Award-Winning Healthy & Vegan 100% Recyclable Pack
Rude Health£8.133.9★151 rev
Plenish Organic Unsweetened Oat Milk 1L Carton (Pack of 8)
PLENISH£13.374.4★644 rev
Plenish Organic Unsweetened Coconut Milk 1L (Pack of 8)
PLENISH£14.363.5★392 rev
Newest
by launch date
Plenish Shots Mixed 4 Flavour Multipack 4 x 420ml 28 Shots 1 Month Supply
PLENISH£25.9610 rev
Plenish Organic Zero Sugar Oat Milk 1L (Pack of 8)
PLENISH£14.8123 rev
Plenish Organic Enriched Oat Milk 1L (Pack of 8)
PLENISH£15.3655 rev
MOMA - Extra Creamy Oat Drink - 750ml 100% Plant-Based & Vegan Made with British Oats for Superior Indulgent Rich & Creamy Taste No Added Sugar - Enriched with Vitamins
MOMA£1.35336 rev
Plenish Organic Gluten Free Oat Barista Milk 1l
PLENISH£2.0026 rev
Trending
90-day click momentumPlenish Organic Enriched Oat Milk 1L (Pack of 8)
PLENISH£15.364.1★
Plenish Shots Mixed 4 Flavour Multipack 4 x 420ml 28 Shots 1 Month Supply
PLENISH£25.964.8★
Plenish Organic Zero Sugar Oat Milk 1L (Pack of 8)
PLENISH£14.814.6★
Plenish Organic Unsweetened Cashew Milk (1 Litre)
PLENISH£2.024.5★
Plenish Unsweetened Organic Almond Milk ( 1 Litre)
PLENISH£2.064.7★
What buyers say about organic soya milk
What buyers praise and complain about, mined from review topics.What buyers love
“Its a clean taste”
“Well worth it”
“Nice make 🥰 Love this milk 🥰🥰 & brand”
“Love this milk, naturally sweet and organic”
“Clean ingredients,”
“make me feel very healthy indeed”
“Texture is good”
“Taste is great”
“Healthier oat milk”
“As described”
What buyers complain about
“The taste not for me”
“But a bit too diluted with water though”
“Waste of money”
“even so, texture isnt the best”
“I didnt like the flavour”
“I felt bits in my cup of tea which I assumed was curdling”
“They were very sour”
“It also doesn't contain any gums/oils or weird ingredients”
“Needs much more thickness”
“Under trade descriptions, Rude Health's Organic Almond Diary-Alt Milk is a mere 1% Almond which feels wrong”
Top return reasons
Common questions
- Is organic soya milk profitable to sell on Amazon United Kingdom?
- The niche generates £95K/yr across 22 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the organic soya milk niche?
- 3 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in organic soya milk?
- Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Value For Money. The return rate is 0.1%.
- When does demand for organic soya milk peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.0× the quietest.
- What does it cost to enter the organic soya milk niche?
- Listings span £1.35–£25.96; the average listing price is £9.22 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.