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Organic Soya Milk

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Organic Soya Milk is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£95K/yr69K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
50%top-5 click share · 3 brands · 20 sellers

Flapen Score

Organic Soya Milk against its category

The dotted line is the Grocery average. Past it, Organic Soya Milk is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Soya Milk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Soya Milk 69K times last year and spent an estimated £95K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
14.9%
Market size, estimated
£95Ka year
Peak month
November3.0× the quietest month
Top search term
plenish41K searches a year

02 · Price

A sale here is worth £9.22.

Listings sell for £9.22 on average, from £1.35 to £25.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.22 that is £5K to £7K a year per listing.

Average price
£9.22under the $15 to $100 sweet spot
Price range
£1.35–£25.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #23 within Fresh & Chilled. It carries 264 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
1.8%
Average rank
#23in Fresh & Chilled
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Organic Soya Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

0%

  • PLENISH89%
  • Rude Health10%
  • MOMA1%

Demand

Organic Soya Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Organic Soya Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plenish41K/yr
  • cashew milk19K/yr
  • plenish milk6K/yr
  • plenish cashew milk4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Soya Milk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%+0.37

The taste not for me

Weird bitter taste

Not that tasty

Dilute/Watery9%−0.17

But a bit too diluted with water though

seems very watery

Tastes very watery

Value For Money8%+0.64

Waste of money

A bit too pricey

Not worth the price

Texture/Consistency-Overall4%

even so, texture isnt the best

Not creamy not nice funny texture and taste

Weird, gloopy texture - not pleasant

Flavor4%−0.05

I didnt like the flavour

Contains coconut which gives it a strange flavour

There is no coconut flavour

Love

Taste-Overall28%+0.37

Its a clean taste

Great in my tea

Absolutely delicious

Value For Money11%+0.64

Well worth it

Value for money

Best price

Quality-Overall11%+0.66

Nice make 🥰 Love this milk 🥰🥰 & brand

Good quality Almond drink

Very good quality

Vegan/Organic9%+1.09

Love this milk, naturally sweet and organic

And its organic

Organic ingredients without all the unnecessary chemicals and additives

Ingredients-Overall8%+0.29

Clean ingredients,

clean ingredient list

great ingredients

Return

0.1% Return rate 71% Fixable by listing

Advertised Vs Actual Product57%▁▅▆█▁▁

Under trade descriptions, Rude Health's Organic Almond Diary-Alt Milk is a mere 1% Almond which feels wrong

False advertising as I bought almond milk

Leak-Proof29%▁█▆▁▁▁
Color14%█▁▁▁▁▁

FAQ

Common Organic Soya Milk questions

Answered from the same tracked data.