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Organic Salt

Fail

Prices span $5.53–$14.50, mostly outside the sweet spot, so Organic Salt is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£759K/yr592K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
88%top-5 click share · 9 brands · 27 sellers

Flapen Score

Organic Salt against its category

The dotted line is the Grocery average. Past it, Organic Salt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Salt 592K times last year and spent an estimated £759K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £759K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
15.3%
Market size, estimated
£759Ka year
Peak month
August1.7× the quietest month
Top search term
celtic sea salt279K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £5.53 to £14.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £8.38 that is £67K to £84K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£5.53–£14.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£67K–£84K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #9 within Herbs, Spices & Seasonings. It carries 4,442 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
9.2%
Average rank
#9in Herbs, Spices & Seasonings
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,442per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Organic Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£114K£228K£341K£455K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

27

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

8%

  • Celtic Salt43%
  • Seba Garden18%
  • Mystic Nature12%
  • Wetsky9%
  • CELTIC SEA SALT6%
  • LE GUÉRANDAIS4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Organic Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Organic Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • celtic sea salt279K/yr
  • celtic salt183K/yr
  • celtic sea salt organic43K/yr
  • celtic salt organic43K/yr
  • celtic salt organic 82 minerals crystal6K/yr
  • organic salt6K/yr
  • organic sea salt6K/yr
  • organic celtic sea salt5K/yr
  • unrefined sea salt4K/yr
  • salt celtic3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content34%+1.43

Salty

Not like normal table salt

Its salty. obviously.

Moist/Dry13%−0.10

not dry

Slightly moist

A bit wet

Quality-Overall6%+0.63

Not same quality as other original Guerande Sea Moulu

Not the best

Not a very good quality

Value For Money3%+0.79

Bit expensive

Might seem a bit pricey

Shame it's expensive

Color3%−0.02

rather than its usual grey

Very grey and wet- looks like it has sand in it

The granules are off white

Love

Salt Content38%+1.43

Really lovely tasting salt

Quality salt

Amazing salt

Quality-Overall21%+0.63

Amazing quality

Quality great, texture how you would expect it to feel

No complaints, as expected

Taste-Overall13%+0.34

the taste is very clean

Good tasting with water

Fantastic taste

Value For Money6%+0.79

Good Value

Good value for money

Great deal

Health Benefits-Overall3%+0.43

brilliant product for health

Good for health

Pure health

Return

0.0% Return rate 3% Fixable by listing

Salt Content33%▆▆▆█▁▁

Salty

Not like normal table salt

Its salty. obviously.

Value For Money20%▁▃▆█▁▁

Bit expensive

Might seem a bit pricey

Shame it's expensive

Natural Ingredients7%▁▁▁▁█▁
Functionality-Overall7%█▁▁▁▁▁

The only think is that it does not work in grinder

Leak-Proof7%▁▁█▁▁▁

FAQ

Common Organic Salt questions

Answered from the same tracked data.