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Organic Salt

Fail

Prices span $5.53–$14.50, mostly outside the sweet spot, so Organic Salt is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£759K/yr592K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
88%top-5 click share · 9 brands · 27 sellers

Flapen Score

Organic Salt against its category

The dotted line is the Grocery average. Past it, Organic Salt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Salt 592K times last year and spent an estimated £759K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £759K a year.

Searches, last 12 months
592K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
15.3%
Market size, estimated
£759Ka year
Peak month
August1.7× the quietest month
Top search term
celtic sea salt279K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £5.53 to £14.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £8.38 that is £67K to £84K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£5.53–£14.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£67K–£84K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #9 within Herbs, Spices & Seasonings. It carries 4,442 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
9.2%
Average rank
#9in Herbs, Spices & Seasonings
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,442per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Organic Salt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£114K£228K£341K£455K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

27

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

8%

  • Celtic Salt43%
  • Seba Garden18%
  • Mystic Nature12%
  • Wetsky9%
  • CELTIC SEA SALT6%
  • LE GUÉRANDAIS4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Organic Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Organic Salt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • celtic sea salt279K/yr
  • celtic salt183K/yr
  • celtic sea salt organic43K/yr
  • celtic salt organic43K/yr
  • celtic salt organic 82 minerals crystal6K/yr
  • organic salt6K/yr
  • organic sea salt6K/yr
  • organic celtic sea salt5K/yr
  • unrefined sea salt4K/yr
  • salt celtic3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Salt

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Salt Content”
34%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Salty”
A buyer, on “Salt Content”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Organic Salt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data