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Organic Olive Oil

Organic Olive Oil shows low returns (0.0%), but soft demand (-17.8% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 44Growth 16Conversion 93Competition 53Returns 100Price range 79Avg price 92Brand share 65Review moat 25Quality gap 22
This niche Category average

Is Organic Olive Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Organic Olive Oil is a £234K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Organic Olive Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.8% over the last 90 days and 11.5% of searches end in a purchase.

£234K

revenue / yr

Units sold / yr10K
Search volume / yr-17.8%93K
Conversion rate11.5%
Avg price£21.79

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 57
Top-5 product click share53%
Open market34%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews4,120

Top Organic Olive Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£23K£35K£47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

57

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

28%

  • Filippo Berio18%
  • Biona18%
  • Odysea15%
  • November Polyphenols8%
  • MANI7%
  • Yolioo6%

Organic Olive Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR11.5%Products24Brands18Top 5 Brands66%OOS Rate13.2%Rating4.7★Reviews4,120Avg BSR#34
3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Top Organic Olive Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • organic olive oil45K/yr
  • organic extra virgin olive oil20K/yr
  • organic olive oil extra virgin cold pressed15K/yr
  • olive oil organic6K/yr
  • olive oil extra virgin organic3K/yr
  • organic cold pressed olive oil3K/yr

What reviews say buyers love and hate about Organic Olive Oil

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall23%

It's a great brand and trustworthy

Taste-Overall23%

Amazing taste

Value For Money13%

Excellent value

Oily/Greasy6%

Really nice oil

Flavor5%

The flavor is rich

What buyers complain about

62% of reviews
Taste-Overall19%

hence not the usual taste

Value For Money13%

Expensive

Quality-Overall7%

Not good quality

Oily/Greasy6%

I know it is not a mix of oils

Bitter5%

It was extremely bitter

Organic Olive Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
100%

Common Organic Olive Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Organic Olive Oil 55/100 on Amazon United Kingdom — Worth a look. The niche generates £234K/yr across 24 tracked products. Search demand moved -17.8% over the last 90 days.
Search demand for Organic Olive Oil on Amazon United Kingdom peaks in Oct, where the busiest month runs 2.0× the quietest.