organic olive oil
Worth a lookShows low returns (0.0%), but soft demand (-17.8% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£21.79avg listing price — sweet spot $15–$100
Price range
Great£4.27–£57.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£234K£234K/yr · 93K searches
Review moat
Bad4,119.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, organic olive oil is a £234K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
organic olive oil market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £174K–£218K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 13.2%
- Avg brand age
- 64 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
57
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
28%
- Filippo Berio18%
- Biona18%
- Odysea15%
- November Polyphenols8%
- MANI7%
- Yolioo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top organic olive oil search terms
- organic olive oil45K/yr
- organic extra virgin olive oil20K/yr
- organic olive oil extra virgin cold pressed15K/yr
- olive oil organic6K/yr
- olive oil extra virgin organic3K/yr
- organic cold pressed olive oil3K/yr
Top organic olive oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biona Organic Extra Virgin Olive Oil 750ml - Cold Pressed - From Organically Grown Mediterranean Olives - Rich Fruity Flavour - For Marinating and Dipping
Biona£10.964.6★688 rev
Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)
Filippo Berio£11.764.7★2,810 rev
Odysea Organic Greek Extra Virgin Olive Oil PGI Chania 500 ml
Odysea£8.374.6★957 rev
November Polyphenols Olive Oil Extra Virgin - Organic High Phenolic EVOO Early Harvest Lab Certified +1200mg/kg High Polyphenol Cold Pressed Extra Virgin Greek 500ml Bottle
November Polyphenols£27.054.7★2,774 rev
MANI Organic Extra Virgin Olive Oil Bottle 1L Premium Greek Olive Oil cold-extracted from Koroneiki olives 100% natural organic olive oil Organic Oil mildly fruity vegan & sustainable
MANI£19.694.8★233 rev
Newest
by launch date
Morrisons Organic Extra Virgin Olive Oil 500ml
Morrisons£7.037 rev
NaturaleBio Organic Olive Oil Extra Virgin 500ml. Harvested in Spain. D.O.P Certified. Premium Cornicabra and Picual Olives from Centenary Trees. Cold Pressed for Superior Flavour and Aroma.
NaturaleBio£11.9538,444 rev
Enios Organic Extra Virgin Olive Oil 3L. 100% Greek-Kalamata. High Polyphenols First Cold Pressed Ultra-Low Acidity 0.32%. New Harvest 2025-2026. Best Before: Oct-2027
Enios£44.8828 rev
Mr Organic Extra Virgin Olive Oil for Healthy Home Cooking Cold Pressed Certified Organic No Additives 1 x 750ml Glass Bottle
Mr Organic£11.90120 rev
Organic Extra Virgin Olive Oil - 5L Can - First Cold Extraction - Best Spanish Organic Olive Oil - Gold Medal Ecotrama 2019 - EVOO 5L
Jacoliva£57.99756 rev
Trending
90-day click momentumNaturaleBio Organic Olive Oil Extra Virgin 500ml. Harvested in Spain. D.O.P Certified. Premium Cornicabra and Picual Olives from Centenary Trees. Cold Pressed for Superior Flavour and Aroma.
NaturaleBio£11.954.7★
MANI Organic Extra Virgin Olive Oil Bottle 1L Premium Greek Olive Oil cold-extracted from Koroneiki olives 100% natural organic olive oil Organic Oil mildly fruity vegan & sustainable
MANI£19.694.8★
Filippo Berio Extra Virgin Olive Oil Organic Large Bottle (1.5 Litres)
Filippo Berio£11.764.7★
TERRAOLIVE - Organic Extra Virgin Olive Oil Olive Variety Cooking Oil Olive Variety Smooth Body Sourced in Spain Montes de Toledo Recycled PET Container - 5L
TERRAOLIVE£45.934.6★
Organic Extra Virgin Olive Oil - 5L Can - First Cold Extraction - Best Spanish Organic Olive Oil - Gold Medal Ecotrama 2019 - EVOO 5L
Jacoliva£57.994.5★
What buyers say about organic olive oil
What buyers praise and complain about, mined from review topics.What buyers love
“It's a great brand and trustworthy”
“Amazing taste”
“Excellent value”
“Really nice oil”
“The flavor is rich”
“Organic oil”
“Olive oil with high polyphenols”
“As advertised”
“Delicious fresh peppery taste yum”
“Easy to use”
What buyers complain about
“hence not the usual taste”
“Expensive”
“Not good quality”
“I know it is not a mix of oils”
“It was extremely bitter”
“Although there was a mild peppery feeling it seemed much too smooth”
“immediately noticed it had zero aroma”
“Yet on Amazon advert they say there is. So I wonder what is true.”
“not great fo flavour”
“This oil isn't good to meany chemicals in it”
Top return reasons
Common questions
- Is organic olive oil profitable to sell on Amazon United Kingdom?
- The niche generates £234K/yr across 24 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the organic olive oil niche?
- 18 brands and 57 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in organic olive oil?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for organic olive oil peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the organic olive oil niche?
- Listings span £4.27–£57.99; the average listing price is £21.79 (sweet spot $15–$100). The average incumbent carries 4,120 reviews — the moat a new listing must climb.