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Organic Olive Oil

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -17.8% this quarter, so Organic Olive Oil is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£234K/yr93K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
53%top-5 click share · 18 brands · 57 sellers

Flapen Score

Organic Olive Oil against its category

The dotted line is the Grocery average. Past it, Organic Olive Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Olive Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Olive Oil 93K times last year and spent an estimated £234K. The top 5 brands take 66% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
11.5%
Market size, estimated
£234Ka year
Peak month
October2.0× the quietest month
Top search term
organic olive oil45K searches a year

02 · Price

A sale here is worth £21.79.

Listings sell for £21.79 on average, from £4.27 to £57.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £21.79 that is £5K to £11K a year per listing.

Average price
£21.79inside the $15 to $100 sweet spot
Price range
£4.27–£57.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #34 within Oils, Vinegars & Salad Dressings. It carries 4,120 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#34in Oils, Vinegars & Salad Dressings
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,120per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Organic Olive Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

57

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

28%

  • Filippo Berio18%
  • Biona18%
  • Odysea15%
  • November Polyphenols8%
  • MANI7%
  • Yolioo6%

Demand

Organic Olive Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Organic Olive Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic olive oil45K/yr
  • organic extra virgin olive oil20K/yr
  • organic olive oil extra virgin cold pressed15K/yr
  • olive oil organic6K/yr
  • olive oil extra virgin organic3K/yr
  • organic cold pressed olive oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Olive Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%

hence not the usual taste

no strong taste

Bad taste

Value For Money13%+0.47

Expensive

Overpriced

A little expensive

Quality-Overall7%+0.87

Not good quality

The so called tin is very flimsy so not the quality product they suggest

Very pure in the colour which slightly make me question the quality

Oily/Greasy6%+0.58

I know it is not a mix of oils

Oil

The oil is bland no fresh grassiness

Bitter5%−0.07

It was extremely bitter

Very bitter oil

Has a bitter tastes

Love

Quality-Overall23%+0.87

It's a great brand and trustworthy

reliable

Excellent Quality

Taste-Overall23%

Amazing taste

Lovely subtle taste

Taste is fresh

Value For Money13%+0.47

Excellent value

Great value

Decent price

Oily/Greasy6%+0.58

Really nice oil

Great blended oil

A fine tasting oil

Flavor5%+0.59

The flavor is rich

full of flavor

The flavour is fresh

Return

0.0% Return rate 0% Fixable by listing

Taste-Overall100%▁▁▁▁▁█

hence not the usual taste

no strong taste

Bad taste

FAQ

Common Organic Olive Oil questions

Answered from the same tracked data.